ABA Bank Marketing

Publication covering advertising, marketing and public relations in the banking, finance and accounting industries.

Articles from Vol. 43, No. 4, May

Avoiding the Blog Bog
With the rise in popularity of social media, a bank blog--an online commentary on financial topics--would seem to be an inexpensive and effective new way to communicate with customers. But many financial institutions have been scared off by the challenges....
Continuing Education Quiz
The CE quiz in ABA Bank Marketing magazines provide up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been...
Cultivating Profit in a Low-Rate World
In today's soft rate environment, customers have gained the upper hand. In response, banks need to generate new sources of revenue and to learn how to compete more on the basis of value rather than price. Here are five strategies to help banks adjust...
First Mover A R.I. Bank Offers Mobile Business Banking
BUSINESS BANKING IS GOING MOBILE. While banks have long been offering services via a hand-held device to retail customers, the ease and convenience of mobile banking have not been widely available to businesses. Recently, though, there has been an...
Q&A: Turn Your Customers into Raving Fans
MARIBETH KUZMESKI IS THE AUTHOR OF FIVE BOOKS, including her most recent, "And the Clients Went Wild! How Savvy Professionals Win All the Business They Want (Wiley, 2010). She is the founder of Red Zone Marketing LLC, Grayslake, Ill, which consults...
Reader's Guide
Reader's Guide The "Idea Bank" showcases outstanding examples of advertising and other marketing campaigns from financial institutions of all sizes and locations. The names of all advertising and communications agencies are included where appropriate....
Seduced by Information: Repelled by How It Is Managed
"Logic can convince but only emotion can motivate" --Jonathan Alter OUR LOVE AFFAIR WITH INFORMATION IS KILLING OUR RELATIONSHIPS. Over the past two decades the implicit assumption has been that more information would strengthen our relationships....
TD Bank the Latest Regional Financial Institute to Revamp Its Checking Line-Up
TD BANK (assets: S140 billion), Portland, Maine, is the latest in a series of regional and national banks to revamp its checking products. The new product set features six types of checking accounts. The bank created a tool entitled "Checking...
The Power of Aggressive Analytics: If Your Bank Aspires to Be More Customer-Centric, You Need to Bulk Up to a More Muscular Analytics Approach. That Means Bolstering Your Method for Securing and Integrating Data; Upgrading Your Analytics Capabilities; and Applying More Effective Measurements to Your Marketing Mix
MANAGERS AT A LEADING RETAIL BANK believed there was a significant opportunity to attract high net-worth customers, but wanted to test their supposition prior to rolling out new services. The test would take the form of segmentation and market mix...
The Shift to Precision Marketing
TE MARKETING LESSONS EMANATING FROM INSTANT-INFORMATION-BASED WORLD are coming fast and furious. The events which led to the speedy ouster of the Egyptian administration last winter and its spreading repercussions drove home to me not only the importance...
Turn Complaints into Opportunities-And Save a Customer or Two
ONE OF THE SURE SIGNS OF A BAD OR DECLINING RELATION-SHIP is the absences of complaints from the customer" reports Harvard professor Theodore Levitt. "Nobody is ever that satisfied, especially not over an extended period of time. The customer is either...
Website Helps Fiserv Clients Drive Consumer Adoption of Online Payments
FISERV'S MARKETING WEBSITE FOR ONLINE PAYMENTS has been enhanced with new features and self-service tools. The company says that among a group of financial institutions that took advantage of one or more of the Fiserv-developed online bill payment...