Journal of Small Business Management

Articles from Vol. 41, No. 2, April

A New Venture's Cognitive Legitimacy: An Assessment by Customers
Many legitimacy problems associated with new ventures appear to stem from a lack of customers' knowledge and understanding of the new venture. Of particular concern to entrepreneurs is cognitive legitimacy. The findings of this article suggest that...
Convert to Compete: Competitive Advantage through Conversion Franchising *
This paper offers an in-depth treatment of conversion franchising, where new franchisees are added to a franchised system by recruiting existing independent entrepreneurs or competitors' franchisees. The first part of the paper examines conversion...
Export Marketing Performance: A Study of Thailand Firms. (Global Perspective)
For significant advances in export marketing theory to be achieved, a more integrated approach needs to be taken to the conceptualization and measurement of export marketing constructs (Cavusgil and Zou 1994). A fundamental part of such an approach...
Firm Characteristics and Managerial Perceptions of NAFTA: An Assessment of Export Implications for U.S. SMEs *
The North American Free Trade Agreement (NAFTA) may present significant opportunities or significant threats for small and medium-sized firms based in the U.S. Arguments are developed that explore the relationship among four internal firm characteristics...
Fit among Competitive Strategy, Administrative Mechanisms, and Performance: A Comparative Study of Small Firms in Mature and New Industries
At least two different administrative mechanisms are available for the small business manager to develop and to pursue a competitive strategy. One refers to managerial skills needed to implement and to follow the competitive strategy chosen by the...
Influence of Expert Advice on Expansion Goals of Small Businesses in Rural Sweden *. (Global Perspective)
A solution to the problem of rural regions experiencing decreasing populations and shortage of employment opportunities may be to stimulate the expansion of existing small businesses. Managers of small businesses are instrumental in this process. Knowledge...
Reputation Building: Small Business Strategies for Successful Venture Development *
A positive corporate reputation can be crucial to successful venture development. Making use of the Strategic Reference Point theory, four reputation strategies were conceptualized: 1) dynamic exploitation of existing assets; 2) development of core...
The Effect of IPOs on German Family-Owned Firms: Governance Changes, Ownership Structure, and Performance. (Global Perspective)
Introduction Although initial public offerings (IPOs) recently have attracted public and academic attention, the special case of firms founded by families or single entrepreneurs has not been investigated in depth. Given the lack of empirical research...
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