et Cetera

A quarterly journal of artistic essays and art criticism.

Articles from Vol. 60, No. 4, Winter

General Semantics at the National Council of Teachers of English Annual Convention
Gregg Hoffmann, Andrea Johnson, Katherine liepe-Levinson and Steve Stockdale represented general semantics at the annual convention for the National Council of Teachers of English (NCTE) held in San Francisco November 21-23, 2003. They presented a 75-minute...
GLIMPSE: Winter 2003-2004
"Facts as we see them are little more than quick glimpses of a ceaseless transformation ..." - Wendell Johnson, People in QuandariesBreaking Down ElementalismScientists have detected a neurological signal that occurs in the brain when a human experiences...
Media Unlimited: How the Torrent of Images and Sounds Overwhelms Our Lives
Todd Gitlin. Media Unlimited: How the Torrent of Images and Sounds Overwhelms Our Lives. New York: Metropolitan, 2002. This book explores a wide range of media, from video games to elevator music, action movies to reality shows, billboards to waiting-room...
Social Capital-Metaphor or Oxymoron?
I WAS STANDING in line for a church dinner a few years ago, and started talking to the gentleman next to me. he had just retired as an academic, but was continuing work on his research projects. And what was he researching? "Social capital," he told...
The Structural Differential Diagram
Part VSAWIN'S ELABORATIONThe Time FactorON APRIL 26, 1983,1 created an elaboration of the structural differential that illustrates a "third dimension" for noticing differences - I call this dimension the "time factor." This elaboration changes the structural...
The Truth about Managing People ... and Nothing but the Truth
Stephen P. Robbins. The Truth About Managing People ... and Nothing but the Truth. New York: Prentice Hall, 2002. In The Truth About Managing People (how about that for an elementalistic title?), Stephen P. Robbins, said to be the world's best-selling...
Uncle Tungsten: Memoirs of a Chemical Boyhood
Oliver Sacks. Uncle Tungsten: Memoirs of a Chemical Boyhood. New York: Vintage, 2002. Oliver Sacks, a neurologist and the author of The Man Who Mistook His Wife for a Hat, grew up among relatives who esteemed science. One of them, Uncle David, had a...
Using the Customer Service Triad for Client Correspondence
WHEN WE PAY for a service, we expect a certain level of quality. As a supermarket shopper, restaurant diner, doctor's patient, lawyer's client, reverend's parishioner, or player in the other roles we may take on at a given moment, we articulate what...
What We Do with Language - What It Does with Us
APARTICULAR VIEW of language relates to the applied, evaluational approach of general semantics. Language is intertwined with behavior, consciousness, etc. It has a neurological base; that is, language doesn't exist entirely separately from nervous systems-persons...
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