ADWEEK

Articles from Vol. 44, No. 34, September 1

Agencies Make Entry into Calif. Recall Fray: With Davis Quiet on the Ad Front, Other Candidates Prepare for Media Blitz
LOS ANGELES Though California gubernatorial candidate Arnold Schwarzenegger came out swinging in his first ad campaign--"without fear or favor" was the Republican's right hook--few seemed to notice he was shadowboxing. No opponent had stepped into...
A Shift to the Right: Clever JWT Ads Make Diamond Rings a Girl-Power Symbol
This campaign for a new kind of diamond ring ends with a passionate call to action, the rallying cry, "Women of the world, raise your right hand." "You gotta hand it to a tagline that effortlessly combines the specter of Karl Marx with an old Sure...
Basic Training: Are Ad-School Curriculums Keeping Up with the Times?
When 20 recent graduates of the Miami Ad School peddled their skills during a portfolio review at Merkley Newman Harty & Partners' New York office, there was almost unanimous agreement about who stood out. Tracy Sachs had conceived of and designed...
Berlin Cameron Taps Planning Chief: Serrano Appointment Allows Ewen Cameron to Focus More on CEO Role at $800 Mil. N.Y. Shop
NEW YORK Carla Serrano is used to stepping outside the everyday. Heading into the Labor Day weekend, the native Canadian was set to go on her family's annual camping trip, where obtaining the "the most basic things, like water, food and shelter,...
Butler, Shine's Value Focus Helps Shop Land Leap Unit: Ads Will Aim to Discern Client from Competitors with Same Platform
LOS ANGELES With big players infringing on Leap Wireless International's niche of low-cost cell-phone service aimed at teens and young dults, Butler, Shine, Stern & Partners' eight-person team pitched only one idea to win the company's Cricket...
In Sleepy Week, IPG Stock Volume Triples: Agency CEOs Buzz about Investor Rumor; Analysts Say Stock Is Undervalued
NEW YORK Agency chiefs at Interpublic Group were buzzing last week about the holding company's soaring stock volume during an otherwise sleepy pre-Labor Day market. On Thursday, trading in IPG's stock nearly tripled over its average daily volume...
James Brown: On the Spot
It's fitting that director Brown, 36, is leading McDonald's ambitious global campaign--he was born in Malaysia, lives in London and spent several years in Japan. Five spots from Omnicom's Heye & Partners in Germany--the first of which launches...
Life after Television: The Future of Brand Building Is in Viewer-Controlled Media
In most categories, market share can no longer be built effectively through TV advertising. Heretical? Perhaps, since TV ad spending is $40 billion a year. But we're not saying TV isn't effective for some things. Trying to create brand awareness?...
Movie-Set Hijinks Abound in Unionbay Spots from Toth: Work Stars Aspiring Actors to Reach Fame-Fixated Target
BOSTON Having helped launch the careers of Hollywood notables such as Hilary Swank, Shannyn Sossamon and Kip Pardue, Unionbay has recruited a new crop of young talent to star in its fall ad effort. Two spots shot on a movie set at Charlie Chaplin...
Music to Your Ears: How to Talk to a Composer without Embarrassing Yourself
More than once, I have heard agency creatives and producers complain about bad experiences they've had developing music for their ads. "We really didn't know how to communicate what we wanted," is a phrase I have heard over and over. They know music...
Realistic or Offensive? Advertising Leans on Stereotypes. When Do They Cross the Line?
Clicking through the TV channels at home one July evening, Howard Buford happened upon a Cadillac ad that shows people singing Led Zeppelin's "Rock & Roll" while driving. Most of the drivers are white, but one brief scene shows a middle-class black...
To Be a Teen's Parent Is to Worry, If Not Always about the Right Things
Last month in these pages, we discussed a study showing that teenagers are largely a well-adjusted bunch. Other polls in recent years have made the same point. This suggests a possible corollary: Are parents of teens not the nervous wrecks that popular...
U.S. to the World: Come See Our Sights: $50 Million Campaign to Bring in Tourists Begins with Research RFP
WASHINGTON The U.S. Department of Commerce has issued an RFP for a research project to determine which international markets it should target for a $50 million tourism effort approved earlier this year by President Bush. The search is a prelude to...
WPP Chooses Ogilvy as New Home for CCG's 141 Unit: Alignment Will Bolster Agency Network's Below-the-Line Profile
NEW YORK WPP Group is preparing to align 141 Worldwide, the marketing services company picked up in its purchase of Cordiant Communications Group, with Ogilvy & Mather Worldwide, according to sources. 141's 91 offices in 57 countries will report...
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