ADWEEK

Articles from Vol. 52, No. 25, June 27

2011 Winners: Jay-Z and Arcade Fire Played a Part in This Year's Grand Prix-Winning Work
MORE CYBER GRAND PRIX The Old Spice guy brought the prize for W+K's Portland office; the 'Pay With a Tweet' button won for R/GA New York. FILM GRAND PRIX Wieden + Kennedy, Amsterdam Wieden stormed the 2010 World Cup with Nike's "Write the...
Angus Hyland on Penguins, Michelin Man: One of the U.K.'S Most Influential Designers and Pentagram Partner Dissects 1,400 Logos in His New Book, Symbol
What makes a successful logo? A successful Logo is one that endures. It's got to eventually be honest to the product it describes. It's got to be simple. It's got to be functional. And it has to have that other thing: It's got to have character....
Can Time Out's Tony Elliott Weather the Storm? the Founder of the Iconic Magazines Has Finally Ceded Some Control in a Last-Chance Bid to Keep His Dream Alive
Tony Elliott, founder and chairman of the Time Out empire, is not a man used to begging. But in 2008, his company, which had already been battered by the digital revolution, was in dire straits thanks to the recession. So Elliott went to his lender,...
Celebrity Sniff: 250 Years' Worth of Rich, Royal, and Just Plain Famous Customers Have Made Creed the Hottest Perfume Brand You've Never Heard Of
It seems impossible that England's King George III, Audrey Hepburn, George Clooney, and Michelle Obama could have much of anything in common--let alone a brand they could all wear in public. No, it's not a pair of britches. What these and countless...
Headlines from the Week in Media
UP/DOWN [up arrow] Rory McIlroy Wins U.S. Open, set to rake it in from brands [down arrow] Carol Bartz Rumor has it: Yahoo CEO will be shown the door [up arrow] Russell Davies R/GA poaches top Ogilvy planner for London office [down...
Information Diet Isaiah Mustafa: The Old Spice Guy Reveals His Favorite Morning Reading (Psychology Today!) and Why He Downloads Cosmopolitan
What's the first information you consume in the morning? CNN is my home page on my computer, so that's probably the first thing I take a look at. What do you read or watch or listen to at the breakfast table? I usually read Psychology Today...
Inside the Campaign Ad Machine: Billions of Dollars Will Be Spent on Advertising in Next Year's Election. and Thanks to a Small Group of Savvy Political Operatives, the Big Agencies Won't Be the Ones That Benefit
Talk to enough political consultants, and sooner or later you'll hear some variation on the same story: the one about the tiny, small-market TV stations that, come the year after a big election, suddenly find themselves with enough money to buy new...
Josh Quittner: After 16 Years at Musty, Old Time Inc., the Writer and Editor Joins Hot Startup Flipboard
Pardon the pun, but weren't you a Time lifer? In a funny kind of way, I wanted to leave Time Inc. almost right away. I guess I never considered myself a big company kind of a guy, but the amazing thing about Time Inc. is it's an entrepreneurial...
Latin Influence: Meet the 11 Executives and Talent Icons Who Are Shaping the Massive U.S. Spanish-Language Media Market
If it hasn't sunk in, you're thick or, possibly, racist. Either way, you've blown a huge opportunity: America is becoming a Latin nation. That's the headline of the 2010 U.S. Census. There are 50.5 million Hispanics in the U.S., 15 million more...
One Big Family: KFC Gets Unexpectedly Soulful in a Gorgeously Shot Ad from BBH in London
Genesis BBH was in a rut with its KFC ads, always highlighting the same suburban families with 2.4 kids. The London agency felt the modern British family was changing, becoming more expansive and diverse thanks to the effects of divorce and remarriage....
Perspective Message in a Bottle: You Cherish Your Dad's Old Tweed Jacket. You Love His Jazz Albums. but You Don't Drink His Whiskey-Not Anymore, Anyway
As a cocktails columnist and occasional bartender, Michael Dietsch often runs across old decanters and barware at flea markets near his home in Providence, R.I. But there's one artifact he's yet to encounter: "I've never seen a bust," Dietsch says,...
P&G Does Dan's Bidding: Few, If Any, Agency Executives Could Have Forced the Packaged-Goods Giant to Modify Its Rigid Conditions. but Dan Wieden Did, and Last Week W + K Took Home a Cyber Grand Prix at Cannes for Old Spice
The success of Wieden + Kennedy's "The man your man could smell like" campaign for Procter & Gamble's Old Spice is well-documented: explosive brand sales growth and a slew of top industry awards that continued last week with a Cyber Grand Prix...
Portrait Love and War: The Four-Year-Old, Seven-Person Boutique Branding Firm Is Distinguished for Having Won a James Beard Award. Up Next? More Restaurants
A medal from the James Beard Awards, the Oscars of the food world, might seem like an unusual honor for an advertising shop. But Love and War, a four-year-old, seven-person branding boutique, took one home last month for its graphic design work...
The Lion King: The Cannes Advertising Festival Is the Center of the World
This has been my first year at the Cannes lions festival. Cannes is the premier advertising festival, but, considering that it is preceded by the much more famous Cannes Film Festival, it can't help but seem a little lame. When, at this time of...
The Panalization of Media and Tech: Fanfare, Fame ... Fatigue?
Another day, another panel. Or at least that's how it started to feel this spring when it was conference galore for the technorati. In New York, in between breakfast summits sponsored by Google and cocktail receptions hosted by Facebook, they were...
Upfront Hits High Noon: Mega Media Agency GroupM at Impass with Major Cable Networks on Price as Market Nears Finish
While the 2011-12 upfront will be remembered for the sheer volume of dollars secured by the networks, one media agency titan won't be looking back fondly on the spring selling season. According to multiple industry sources, GroupM badly misread the...
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