ADWEEK

Articles from Vol. 54, No. 26, July 8

Anthony De Rosa: The Social Media Maven Used to Think Twitter Was 'Stupid.'
Specs Age 37 New gig Editor in chief, mobile news startup Circa Old gig Social media editor, Reuters In one sentence, describe what you'll be doing at Circa. Lead an editorial team and ensure that they're accurate and timely. What attracted...
Are Blog Ad Nets Passe?
Companies like Gram Media and Say Media promised to curate blogger voices from across the Web. But that model's being eclipsed. As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glare...
Birds Eye Wants Kids to Pray with Their Vegetables
Heine Freezer-aisle brand debuts multimillion-dollar effort with NickeLodeon, featuring star Jennette McCurdy and food-minded digital games. Birds Eye wants to rally kids into eating veggies this summer, so it's serving up a main course of Nickelodeon...
Cameo Appearances: Sometimes, the Best Way to Advertise a Luxury Brand Is Having It Pose Alongside Another Luxury Brand
For the benefit of those with a Little extra spending cash Lying around, a one-way ticket from Paris to Istanbul on the Venice-Simplon Orient Express now costs $10,340. You certainly wouldn't want to miss that train, so why not buy a decent wristwatch,...
CNN Changes Plenty Behind the Scenes
The good ship CNN is riding a little higher on the waves. After months of plummeting ratings and a high-profile game of C-suite musical chairs, the original cable news network is catching up to its competitors in the core demo and showing significant...
Joe Manganiello: True Blood's Star Werewolf and Pittsburgh Steelers Players Share Their Mutual Admiration Via Twitter
Specs Age 36 Accomplishments Stars as werewolf Alcide Herveaux HBO's True Blood; played "Big Dick Richie" in Magic Mike; appears in upcoming film Sabotage; coauthor, Joe Manganiello's Evolution: The Cutting Edge Guide to Breaking Down Mental Walls...
Map of the Agency Stars
A guide to the left coast's biggest and buzziest shops 1 Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX,...
Meredith, Wenner Titles Strike Unusual Partnership
In a tale of strange bedfellows, Meredith's Fitness and Wenner Media's Men's Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc. There's not much precedent for separately owned titles...
On the Road to Regulation
If publishers fail to effectively self-regulate native ads, the FTC may do it for them. BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers...
Running of the Bulls: R/GA to Boost Profile, Sates of Struggling Soccer Team Via Social and Geotargeting
When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are competing against more than 10 professional sports teams (Yankees, Mets, etc.,)...
Smartphone Nation: They're Now Mainstream Devices, with More Than Half of Americans Owning Them
Changes in smartphone ownership % of all U.S. adults who own ... May 2011 February 2012 May 2013 Smartphone 35 46 56 Other cellphone 48 41 35 No cellphone 17 ...
The Art of Capitalism: Morgan Stanley Takes Inspiration from New Deal Murals as It Reasserts the Power of the American Dream
Specs Client Morgan Stanley Agency The Martin Agency, Richmond, Va. Director Tarsem, @radical.media Effects The Mill (See the spot and full credits at Adweek.com and on our iPad edition.) Idea Morgan Stanley is charting the future of...
The Next Wave Is Here: Seeking Inspiration and Cool Company, Media, Tech and Ad Players Jostle for Space amid the Surfers and Head Shops
Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency Zambezi. A view of the Pacific Ocean and the possibility of surfing...
This Is L.A
In Mad Men's recent season finale, antihero ad honcho Don, Draper aims, as so many have; to start anew in California. If only he could've predicted what the L.A. agency scene" would eventually become. The City of Angels today is an epicenter of the...
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