ADWEEK

Articles from Vol. 46, No. 6, February 7

A Healthy Skepticism: Should We Celebrate Kraft's Changes in Advertising to Kids?
As a parent who doesn't want his children to grow up too quickly, and who wants them to live healthier lives, I applaud Kraft Foods' recent decision to change the way it advertises to kids. Marketing healthier foods, of course, is good. And anything...
A Pocketful of Media: Marketers Explore Opportunities of 3G Mobile Phones
Last week many Americans got their first chance to sign up for the next wireless data technology, thanks to the rollout of Verizon's 3G (third-generation) mobile system that makes cell phones more comparable to miniature computers. Verizon's VCast...
Best of the Rest in 2004
Last year, Adweek editors reviewed more than 2,000 commercials to name the Best Spots of the Year and the Best Spots Campaign of the Year: Goodby, Silverstein & Partners' "Picture Book" effort for Hewlett-Packard. After reviewing the monthly selections...
By the Numbers
Do search consultants play favorites? In our August 2003 survey, most agency leaders thought so. We take a look at the searchers' recent reviews, starting with Boston's Skip Pile. Next week, we'll look at the SRI record. Pile reviews that were contended...
Campaign of the Year: Hewlett-Packard: Goodby's Digital-Photo Ads Are Picture-Perfect
In late 2003, Goodby, Silverstein & Partners created "You," an emotional paean to digital photography for Hewlett-Packard in which pieces of images freeze on screen and become floating still pictures, all to the soundtrack of the Cure's hit song...
Cheryl Berman: On the Spot
Berman's first job out of the University of Illinois was working as a cub reporter for her uncle. Two weeks into it, he fired her, saying, "If you want to make things up, go into advertising." Armed with a portfolio that included a jingle for avocados...
'Damn!' Deathbed, Bath and beyond Becomes Kohler: GSD&M Positions Products as Elements of Personal Expression
DALLAS An elderly woman's deathbed may seem a strange place from which to deliver a message about bathroom fixtures. But that's the setting in one of three new spots from GSD&M, the latest ads in the ongoing "Bold look of Kohler" campaign that...
Luxurious Homes, Helpful Husbands, Personal Fame and Other Fantasies: Yachts Are Nice, Too
We can dream, can't we? Putting that notion into practice, a poll commissioned by the Harlequin Enterprises publishing company invited people to do some fantasizing--romantic and otherwise. One query presented a list of desirable things and asked...
MSN Draws Its Sword in Search Battle with Google: Microsoft to Spend $150 Million+ on McCann Ads Touting New Engine
NEW YORK After falling behind in Internet search, Microsoft vowed to surpass Google. The Redmond, Wash., software giant is now putting its money where its mouth is, spending an estimated $150 million-plus to tout its new MSN search engine. MSN Search,...
Networks Looking at Options for Summer: Plenty of Reality on Tap as Supply of Scripted Shows Lags Demand
NEW YORK Between the February sweeps and sifting through fall 2005 pilots, the broadcast networks have yet to set their summer schedules. But they are beginning to strategize about what is becoming as hotly contested a TV season as any during the year....
Radio Takes the Lead in Cleaning Up the Clutter: If It Can Lower Inventory but Still Grow Revenue, Will TV Follow Suit?
NEW YORK Broadcast clutter is one of the most troublesome challenges in the media world. And it's getting worse. But as a medium, radio seems the most determined to do something about the ever-increasing onslaught of commercial messages. According...
Roving without Rover, Curious Teens, Etc.: Mixed Blessings
TRAVEL MARKETERS NEED TO OFFER PET-SITTING SERVICES. In a poll conducted for Orbitz, adults were asked to cite the "barriers or obstacles" that keep them from taking vacations or weekend jaunts. Twenty-three percent mentioned "arranging for someone...
Shops Settle in for Lengthy Account-Planner Searches: TBWA\C\D Taps Duthie; Top Posts Elsewhere Still Vacant
NEW YORK Account planning chiefs, once seen as a rare breed of white knights riding to the rescue of the creative process as the "consumer surrogate," are much in demand these days, but for a broader range of reasons than before. And top agencies are...
Super Powers: How BBDO Made Visa's Check Card as Heroic as Marvel's Finest
A few hours ago, it was an ordinary Macy's parking garage in downtown Los Angeles. But by the time night falls, the sixth level has been transformed into a secret dining room where some of the world's hardest-working superheroes are eating lasagna...
The Disabled List: Catching Up with Some of the Super Bowl Casualties
Game over. What did we miss? Well, the first Super Bowl ad casualty in this year of post-malfunction funk was Mickey Rooney's tush. All things being equal, an 84-year-old derriere is a sight I don't mind skipping. Plus, the spot was for Airborne, a...
The Phantom Menace: Social Security Is OK? Try Telling Your Younger Staffers That
Rolling Stone is not worried about Social Security. Since the median age of its readership--even with me on its subscriber rolls--is 29, this has more significance than if, say, Harper's, Reader's Digest or The Homiletic and Pastoral Review had...
The Unsung Heroes: Mentors Quietly Keep the Advertising Business Going
Nineteen years ago, David Oakley was crushed when he couldn't get into John Sweeney's introduction to advertising summer course at the University of North Carolina at Chapel Hill. But that didn't stop him. "I said, 'There are 70 seats in that room,...
The U.S. Makes Its Case against Seifert and Early: Prosecution Claims Rampant Timesheet Abuses on Ogilvy Account
NEW YORK The first week of Shona Seifert and Thomas Early's trial saw drama, intrigue, tears and an extended dissection of office politics at Ogilvy & Mather as the government detailed its fraud and conspiracy case against the two former executives...
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