ADWEEK

Articles from Vol. 48, No. 6, February 5

Andrew Essex: On the Spot
Native New Yorker and former journalist Andrew Essex, CEO of Droga5, likes to be where the action is. That the 41-year-old father of two left the world of ink for an agency, however, is no small matter given the big-name magazines at which he'd worked,...
Bona's Big Adventure: The NFL's 'Pitch Us Your Idea' Winner on Fame, the Shoot and Hoops with Pytka
After getting drubbed by Joe Pytka during a pick-up basketball game, the legendary director offered an explanation of my shortcomings: "You're four-foot-three, 100 pounds overweight and you're Italian." It wasn't the reception I had expected after...
CCTV: One Network, 1.2 Billion Viewers
Even in a city of cutting-edge architecture, China Central Television's new Beijing headquarters promises to be an imposing structural statement when it is completed in time for the 2008 Olympics. Currently under construction, the loop of vertical...
Equity Firms Mull Backing One-Stop Digital Outfits: Private Investment Cash Could Bring Together Online Marketing Services
NEW YORK As the online ad market booms, private equity firms flush with investment capital are looking at an array of Web players with an eye toward combining them into large-scale digital marketing firms. Gridley & Co., a New York investment...
Geico's Campy Success
Over the course of 2006, the editors of Adweek looked at more than 2,000 spots. While TBWA\Media Arts Lab's "Mac vs. PC" for Apple took top honors, The Martin Agency's "Testimonial" and "Cavemen" campaigns for Geico Auto Insurance came in as strong...
How to Avoid Getting Censored
Three years ago in China, Toyota had to pull two ads for an SUV after complaints about imagery showing two lions saluting and bowing to the car. Nine months later, Leo Burnett had to apologize for a trade magazine advertisement that showed a lion sliding...
It's Hard to Save Money When There Are So Many Reasons for Spending It
A penny saved is, these days, a penny caught by surprise. With the national savings rate now in negative numbers (which means it ought to be called the national dissavings rate), it's no secret that Americans are reluctant to salt money away. Yet,...
Joe College May Not Effect TV Ratings: Buyers Expect Minor Bump in 18-24 Demo for Daytime, Animated Shows
NEW YORK Media buyers expect little impact on overall TV ratings as a result of Nielsen Media Research's inclusion of college student viewing into its national people meter sample, which began on Jan. 29. "With the exception of MTV, Comedy Central...
Just Asking: Which Campaign Is So Amazingly off Base It Succeeds in Spite of Itself?'
The campaign for that topical ointment called Head On. It's so bad, you wonder if Crispin didn't secretly do it.--Ron Clayton, creative director, Via, Boston The Coca-Cola holiday spots. When the "real thing" gave us an animated polar bear family...
Mac's Friendly Fire: Apple Keeps Its Competition Close in Best Spots' 'Campaign of the Year'
In the middle of a two-week, cross-country casting search for the guys who could literally bring computers to life, director Phil Morrison, concerned that he needed more time, convinced Apple that deadlines were less important than finding just the...
My Monied Valentine, Kids vs. Veggies, Etc
Think of it as holiday-commercialization synergy. The boom in gift cards as Christmas presents is helping to fund a rise in gift-giving for Valentine's Day. Lots of people still have gift-card dollars to spend as February rolls around, notes a report...
On Set with Dali: How the Famous Surrealist Painted 'Relief' for an Alka-Seltzer Ad
It was early in 1974 and the pressure was again on for Wells Rich Greene to come up with new creative for Alka-Seltzer. My partner, Peter Murphy and I were given the assignment. Mary Wells Lawrence was asking for something unusual and, of course,...
Review Fatigue Leads to Rise in Handoffs: Straight Shifts Gain Popularity as Industry Questions Value of Process
CHICAGO When Deutsch/LA was approached by executives from General Motors' Saturn division last month, Eric Hirshberg, the agency's co-president and CCO, figured the client was taking his shop for a "test drive." The request was for Deutsch to create...
The Digital Dialogue: Magazines Are in a Fight or Flight Stance with New Media
I've been keeping a close eye on the magazine publishing business, and, as I see it, magazines are in a particularly tough spot. In a head-to-head competition of the printed page vs. the digital page, it's hard to find any advantages left for print....
The Hollywood Reporter's Box Office
THE HOLLYWOOD REPORTER'S BOX OFFICE THIS LAST PICTURE 3-DAY WEEKEND DAYS IN TOTAL WEEK WEEK GROSS RELEASE GROSS 1 new EPIC MOVIE $18,612,544 3 $18,612,544 2...
The Lay of the Land: They've Staked Their Claim. Now, Agencies Are Rushing to Expand, Boost Profits
Last year, an exec at an international agency network in Beijing was congratulated by a local competitor for the quality of a new business pitch. He was surprised to receive the praise, having thought the session was a confidential sharing of credentials...
The Morning after the Fun's Just Begun: A Look at Four Random Super Bowl Spots
Super Bowl XLI: the pain, the glory--the Teutuls! How the loud, tattooed men from TLC's American Chopper ended up in $5 million (give or take) worth of Super Bowl commercials is a mystery to me, but then again, perhaps they embody the zeitgeist:...
Toyota Relies on Mobile, Eschews TV for FJ Push: Carmaker Uses Nontraditional Media to Reach Outdoor Enthusiast Crowd
NEW YORK Toyota used Super Bowl weekend to launch two very different marketing plans for two different vehicles. One plan is about as traditional as it gets: buying a 30-second spot in the Big Game to hit the masses with a sales pitch for its new...
Windows Vista Open to Broadband Universe: It's Tricked out with Digital Media-Friendly Options, but Will It Fly?
NEW YORK While software-geek society greeted the release of Windows Vista, Microsoft's much-hyped new PC software, with mostly bored skepticism (CNET called it "warmed-over Windows XP"), the new souped-up operating system could have major implications...
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