ADWEEK

Articles from Vol. 46, No. 20, May 16

Alive and Kicking: Award Shows Say More about the Business Than You Think
Advertising is dead. Booga booga! Everywhere we turn, we hear these words. (Not the "Booga booga!" part, thank God. That was just for effect.) I guess it suits the nontraditional communications companies to tout this theory. But I've said this until...
All Quiet at Networks Ahead of TV Upfront: Tight Race Brings Added Secrecy, Could Mean More Switching Later
NEW YORK With some $500 million expected to be redistributed among the six major broadcast networks in this year's upfront buying season--in light of NBC's prime-time nosedive and ABC's bump upward--the nets were scrambling late last week to finalize...
A New Dynamic: Agencies and Ad Networks Take In-Game Advertising to the Next Step-Live Ads
There were not enough seats at the Metropolitan Pavilion in New York, so attendees stood in bunches to the side of the stage. The microphones weren't working so well, the room was hot, and lunch was being readied in an adjoining room. But the crowd...
Apparently They Missed the News That Their Lives Are Mostly Misery
A thriving subset of chick lit has devoted itself to retailing the downside of mothers' lives. Thus, the gushy orthodoxy that motherhood is swell is in danger of being replaced by a new orthodoxy that says it's a drag. Now, a study offers evidence...
Best Spots April
This week's release of the much-anticipated climax to the Star Wars saga, Episode III: Revenge of the Sith, has had sci-fi fans buzzing for years. Tapping into the fanaticism that only Star Wars can create is none other than Geek Squad, which is offering...
Big Plans for the Smaller Media-Agency Spin-Offs: Holding Cos. Say 'Specialist' Model Addresses Conflicts, Service Issues
NEW YORK In the media-agency world, size has always mattered. Huge volume can translate into more favorable pricing from vendors. Discounted rates will always appeal to clients. But size has been a double-edged sword, because perpetual growth--something...
Getting in the Game: Big Agencies Starting to Play with Smaller Shops on In-Game Advertising
With in-game ads expected to generate $800 million annually in four years, up from $120 million in 2004, it's no wonder the biggest players in the agency world are paying the medium more mind. "The interactive agencies really jumped on us--no surprise,...
IPG Takes Unexpected Turn with Media CEO Selection: Roth Opts for Former MTV Exec over Agency Type
NEW YORK Over the past few months, Interpublic Group has searched high and low for an executive to fill a newly created position to oversee the company's media-agency operations and get them back on track. By last week, the candidates had been narrowed...
Mad Dogs: An Old Breed of Boutique Becomes Extinct: Today's Small Shops Succeed by Offering Services beyond Creative
NEW YORK The fate of Mad Dogs & Englishmen may not yet be sealed, but the future of the creative boutique model it helped define just might be. After thriving through the dot-com boom, then surviving on the low-carb craze, Mad Dogs is on the...
Measured Steps: In-Game Advertisers Want to Know Who's Playing and for How Long
Games: the final frontier. Marketers are constantly seeking innovative media in which to advertise, and videogames are the newest place to be. Gamers provide a highly desirable demographic, males 18-34, who spend a significant amount of time playing...
Mitch Davis: On the Spot
You have Aussie Mitchell Davis to thank for real-world ads that have been invading fantasy-world videogames lately. Davis' New York-based company Massive has a plan to make ads in games as common as outdoor ads in real life. The former executive at...
Publicis' GM Planworks to Double Workforce: Most of the Expansion to Be in N.Y., While IPG's GM Units Foresee Likely Downsizing
NEW YORK In the wake of its estimated $3.2 billion General Motors buying account win last week, Publicis Groupe's General Motors Planworks will expand its workforce by more than 50 percent to 300-plus staffers, while it's likely that 100 or more people...
The Crybaby Factor, Loving the Blues, Etc
HIGH GAS PRICES BRING OUT THE CRYBABY in Americans. The wording of a Gallup poll catered to that tendency as it asked people whether they believe current gas prices are "fair" or "unfair." Such terminology seems better suited to a kid's temper tantrum...
The Smart Money: Placing Bets on TV Poker and a Different Kind of Subway Ad
In the best media decision of the last 12 centuries, Miller beer bought a chip and a chair in the World Series of Poker. How better to reach the all-important 21-64 youth market than to sponsor this grueling 36-day sporting event? The replays on ESPN2...
When Nature Calls: GE Gets Environmental, but It Ain't Easy Being Green
Is it just my ecomagination, or does this latest GE commercial feature half-naked supermodels working as coal miners? I always knew that digging and drilling was dirty, underground work, but never imagined it to be this kind of dirty--or underground....
Word on the Street: Converse Succeeds by Handing Its Creative to the Fans
Last August, an athletic shoemaker took a novel approach to commercial advertising, both online and on TV. Instead of the usual offerings of hot-shot sports prowess or polished beauty images, consumers saw a series of unrelated, unusual short films...
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