ADWEEK

Articles from Vol. 55, No. 17, April 28

A Champion for Women in Tech: Google's Eileen Naughton Is Honored with a Matrix Award for a Career Building Media Brands and Advancing Women in the Business
Eileen Naughton has embraced feminism in ways she never thought she would. When she began her career in media, she was hopeful for a world that had moved beyond gender stereotypes and discrimination, but since reaching the leadership ranks of major...
After Television: The 2014 Digital Content NewFronts Will Be an Important Inflection Point in the Transformation of Video Programming
As the third annual Digital Content NewFronts kicks off today in New York, we'll be awash in new programming that will range from the sublime to the silly, and marketers will be similarly inundated with hype and pitch. It still follows an upfront model,...
Beau Willimon's House of Cards
Before Beau Willimon created the American version of House of Cards, Web TV (not including YouTube) was largely made up of network program outtakes--or worse, discards. But the writer behind the Netflix series as well as the Broadway play Farragut...
Character Study: With Originals like Animated Series the Awesomes, Hulu CEO Mike Hopkins Helps Digital Video Get the Respect It Wants-And the Hits His Company Needs
At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he's responsible for a growing over-the-top video business that competes with juggernauts like Netflix and upstarts...
Erin McPherson: Maker's New Chief Content Officer Discusses Tackling the Studio's 23 Digital Video Verticals
Specs New gig Chief content officer, Maker Studios Old gig Vp, head of video, Yahoo Age 45 So what does the chief content officer at Maker do? I oversee our studios, so the content we produce in-house, but also our programming strategy...
Five Great Shows You Can't See on Linear TV
If you're promoting or buying programming during this year's Digital, Content NewFronts, one question you'll inevitably hear from clients is: "Yes, it's good--but is it as good as television?" Every service, ad-supported or not, is trying to establish...
Gimme a Pound: How the Fist Bump Went from 'Ethnic' Marketing to Being Mainstream Enough for an Insurance Company
There's no agreement as to where the gesture originated. Some say on the basketball courts in the 1970s. Some point to the Wonder Twins. Others say the boxing ring where padded gloves made a handshake impossible, But however it got started, the fist...
How the Big Guys Are Learning from the Upstarts: Digital Startups like Vocativ and NowThis News Are Helping Traditional News Outlets Discover New Forms of Storytelling
Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after hearing about Vocativ's ability to use analytical methods to hunt for little-seen stories...
Instagram Approved This Video Message
Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook's...
It's Not TV, It's Video: As the Third Annual Digital Content NewFronts Begins, Marketers Must Embrace the Transition into the Post-Television World
Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication miss an essential fact: Digital...
Michelle Phan: She Might Be Known for Her Glam Makeup Tutorials, but When the Cameras Are off, the YouTube Star Unwinds with Mario Kart and Cartoon Network
Specs Age 27 Accomplishments YouTube beauty tutorial star (currently featured in YouTube's national ad campaign); founder of MiohellePhan.com and Em Michelle Phan cosmetics Base Los Angeles What's the first information you consume in the...
State Farm's Triple Double: The Cliff and Chris Paul Campaign Welcomes Cliff Jr. and Chris Jr., Plus an Even More Surprising Set of Twins
Specs Client State Farm Agency Translation Director Dayton/Faris, Bob Industries Editor Avi Oron, Bikini Edit Effects Brickyard VFX (See the spot and full credits at Adweek.com and on our iPad edition.) Idea The most entertaining...
Suddenly, Merger Obstacles Loom Large: By Stressing Tax Residency Issue and China Regulatory Hurdles, Are Omnicom and Publicis Groupe Laying Grounds for a Divorce?
By raising tax domicile issues related to its megamerger with Publicis Groupe, Omnicom Group has drawn a line in the sand. And in doing so, the American company has only fanned speculation of mounting marriage troubles, with CEO John Wren stressing...
Trouble Brews over Viewability of Digital Ads: New Metric Will Help Brands Get a Better Idea about How Often Their Messages Are Seen, but Publishers Are Wary of Increased Scrutiny
The Media Rating Council (MRC) recently lifted its 18-month-old advisory against selling digital ads based on whether they are measurably viewed by consumers. R's a move that will likely reshape the $50 billion ad marketplace and pit publishers against...
TV vs. the Stream Team
Viewing habits show traditional TV networks still reign supreme, but video services like Netflix and Amazon Prime are catching up--especially with younger viewers. Despite your Netflix binge-watching episodes, TV remains the medium of choice for...
Vice Turns Up Volume on Video: News and Culture Site Heads to Its First NewFronts with Sports and Food Programming
Since its humble beginnings as a Montreal-based print publication on news and culture, Vice has mushroomed to 129 million views per month across its platforms, which include online channels, TV shows, its tablet and mobile offerings, and the original...
We're All in This Together: As Broadcast Ratings Plummet, Networks and Buyers Pledge to Innovate beyond the ADU Model
The decline of broadcast TV ratings recalls Hemingway's description of stumbling into bankruptcy inasmuch as the phenomenon has happened "gradually then suddenly" Over the last seven seasons, the Big Four has seen its share of adults 18-49 crater,...
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