Journal of Global Business and Technology

Articles from Vol. 11, No. 1, Spring

A South African Perspective on School Facilities as Choice Factor When Selecting Independent Primary Schools
INTRODUCTIONThe demand for quality education in schools in South Africa is growing, as parents recognise the importance of education for their children to be successful in their future careers in an increasingly competitive environment (Read & Bick,...
Editorial
I am very pleased to offer this special volume on very important and contemporary marketing management issues from the African continent. Dr. Momay Roberts- Lombard of the University of Johannesburg and Dr. Estelle van Tonder of the North-West University...
Guest Editors Preface
At a time when many emerging economies are slowing, Africa is now the second fastest-growing economic region behind Asia and is becoming a magnet for international capital. Many African economies are transitioning from resource exporters to consumer...
Note from the Editors
As an interdisciplinary indexed journal, The Journal of Global Business and Technology> (JGBAT) serves academicians and practitioners in the fields of global business and technology management and their related areas. The JGBA T is also an appropriate...
Opportunistic Luxury Branding: Understanding Perceptions of Brand Authenticity in an Emerging Market Context
INTRODUCTIONInterest in luxury branding has led researchers to explore the meaning of luxury brands from a consumer perspective (Hudders, Pandelaere & Vyncke, 2013), in order to develop key attributes associated with creating and maintaining luxury...
Proclivity of Environmental Uncertainty and Market Orientation Behaviours among Botswana's Small Service Firms
INTRODUCTIONThis paper examines market orientation and the impact of environmental uncertainty among Botswana's small service firms. Market Orientation (MO) is defined as a set of behaviours and activities relating to customers, competitors and coordination...
The Traditional Internal Marketing Mix and Its Perceived Influence on Graduate Employee Satisfaction in an Emerging Economy
INTRODUCTIONThe increased demand from customers for better service quality through value-added services, has prompted organisations, in particular banks, to re-examine their current business practices. Pressures looming from more intense competition,...
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