Chief Executive (U.S.)

Magazine providing full scope of CEO lifestyle and experience. Includes news, CEO profiles, and strategies.

Articles from No. 169, July

A Taxing Matter
It appears that President Bush and the U.S. Congress have agreed to cut taxes by $1.35 trillion over lo years. But beyond the inside-the-- beltway haggle over the specifics of the tax cut package, one question looms large: just how much money is $1.35...
Better Boards by Review
Way back in 1994, a Blue Ribbon Committee of the National Association of Corporate Directors urged the boards of all public companies to establish a formal system for annually reviewing the performance of their CEOs, the boards themselves and, in time,...
Brand Blow Out
What is a brand? More importantly, who owns a brand? A company? Its customers? Or someone else altogether? These are questions that more and more CEOs are asking themselves, as single missteps place brands--and the companies that rely upon them--at risk....
Brand Rules!
Excerpted from Brand Warfare: 10 Rules for Building the Killer Brand Twenty or 30 years ago, big brands ruled business: CBS, NBC, and ABC controlled television; Sears dominated retailing to the middle class. AT&T owned telecom, and the U.S. Postal...
California Golfing
Sir Richard George has to travel a long distance from his home in the United Kingdom to play his favorite golf hole. He must go all the way to Southern California and the desert town of Rancho Mirage. That's where the Mission Hills Country Club is located,...
Champion of Breakfast Foods
Steve Sanger still gets choked up sometimes when he tells the tale of a nine-month-old baby who refused to eat and was being kept alive intravenously. One day the boy's uncle placed a single Cheerio on the infant's plate. When he checked a few minutes...
Dunn Deals
Patricia "Pattie" Dunn sits quietly at her computer, oblivious to the stunning San Francisco Bay view dominating her office at Barclays Global Investors (BGI), an affiliate of London-based Barclays Bank PLC. "Quiet Giant" BGI has $800 billion in assets...
Executive Mercenaries
INTERIM CEOS are often a company's last resort. Meet the ultimate temp. Don Bibeault is not your typical executive. By doing his job properly he's received death threats. Once, an employee barged into his office with so much vitriol, violence seemed...
Factory Orders Indicate Speedy Tech Recovery
WHAT DO COPIERS and cars have in common? Chip techology. It powers everybody's business from Xerox to Infiniti. So when a wired economy short-circults, CEOs should know it's only a matter of time before tech investment resumes, according to Gail Foster,...
Jesse Jackson's Corporate Cash Cow
Corporate America has kept hope alive for Jesse Jackson. The Windy City preacher has solicited major companies to support the Rainbow/PUSH Coalition and five other nonprofits he heads. CEOs have obliged-and how. According to a new study by Patrick J....
Letters
Back to Media School Hallelujah! It's about time someone wrote an article telling CEOs to wise up and prepare for dealings with the media ("Business Smart, Media Dumb," CE: May 2001). Coaching CEOs on dealing with the media not only helps them and their...
Leveraging Your Hidden Brainpower
Harness your company's knowledge before it walks out the door-and takes your business with it. As companies have searched for new business models, raced to enter new markets, and pushed to develop innovative products, knowledge management has become...
NCR: Back from the Brink
Lars Nyberg seemed to do the impossible when he revived NCR. But can he convince the world the company's not just for cash registers anymore? Taking a company from hemorrhaging to health is no mean feat, but corporate doctor Lars Nyberg surprised an...
Running the Numbers
These days, scientists are very excited about the growth of distributed computing, a technology that makes use of the idle processing power of thousands of PCs around the world to complete massive tasks that would take years to perform on a single supercomputer....
The Accidental CEO
Rebel with a Cause: The Entrepreneur Who Created the University of Phoenix and the For-Profit Revolution in Higher Education By John Sperling John Wiley & Sons. 255 pp. Now, at the beginning of the 21st century, is as good a time as any to nominate...
The Customer in Jeopardy
The basic business mantra is get the customer and keep the customer. But how do you manage customer relationships and still keep an eye on the bottom line? An incredible amount of choice is available to people today. Nine thousand mutual funds are available...
The Driver Behind Dana
Now here's a first step up the corporate ladder few career counselors would advise: turn down the company's job offer, not once but twice. That's precisely how Joe Magliochetti began his climb to the CEO suite at Dana Corporation three decades ago, first...
Who's Afraid of Michael Dell?
chief executive of the year In 1984, a 17-year-old freshman dropped out of college to build a startup biz-and turned PC retail upside down. Seventeen years later he's still surprising us. Nothing about Michael Dell so much as whispers tough. Soft-spoken...