Chief Executive (U.S.)

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Articles from No. 214, December

A New Look for Compensation
NET WORTHAll CEOs with deferred pay must review their plans. BY MARK P. SILBERFARBThe American Jobs Creation Act of 2004 included section 409A, which changed the rules governing non-qualified deferred compensation plans. The new rules, largely spurred...
Business Smarts
How do you find the clear thinkers who make the difference? BY JUSTIN MENKESEvery successful CEO faces a central challenge: finding people with great business acumen for their leadership teams -the kind of people who are capable of thinking things through...
Can Taiwan Leap Forward?
As technology and jobs flow to China, Taiwan faces a critical economic challenge. BY SHERIDAN PRASSOThe entrance to Taiwan's high-tech corridor known as Hsinchu Science Park is deceptively green. Subtropical shade trees line a traffic-islanded parkway...
Coke Seeks to Regain Lost Glory
Under CEO Neville Isdell, the company is trying to bounce back from miscues.Neville Isdell forged his reputation within Coca-Cola as head of the company's Philippine operation in the 1980s. When he arrived, Coke had 30 percent of the market and was dwarfed...
Cronyism Ain't What It Used to Be
WHEN MEDIOCRITY IS TOO MUCH TO EXPECTFor better or worse, the Bush White House has come to be known as the most crony-packed administration in living memory. One has to go back to the days of Jimmy Carter's "Georgia Mafia" -think Bert Lance -to find...
Cultural Relevance
CEOs must go beyond marketing to embed their products in the culture. BY FAITH POPCORNIn 2006, the long-predicted death of advertising will reach a critical point. Equally important, forwardthinking corporate leaders will build their marketing strategies...
Expanding the Meaning of Corporate Citizenship
Involvement in communities must reach a new level of achievement. BY BOB NARDELLIIf you pick through the analysis of this year's devastating effects of the hurricane season, you arrive at a conclusion that surprisingly fewhave grasped: Our duty as individual...
Feedback
Reflections on LeadershipI've just read the October issue of your magazine, and it's a beauty. Every article has relevance, each of them is well-written and, in combination, they represent a hip, yet adult publication of much promise.What prompted this...
Getting Outsourcing Right
It's evolving from a pure cost play to a strategic management tool. BY BILL GREENIn a recent Accenture global survey of leading companies that are experienced at outsourcing, virtually 100 percent of respondents told us that while cost reduction remains...
Honda's Midlife Crisis
CEO Fukui hopes to engineer a new start with a race-forward attack strategy. BY TOSHIO ARITAKEFor a while after becoming president and chief executive of Honda Motor in June 2003, Takeo Fukui, an avid golfer who claims to be the best player at Honda,...
Is "Corporation" a Dirty Word?
I was at a social event recently in suburban New York where a group discussion turned to current affairs. I was stunned by the depth of negative feeling toward "corporations." One person said corporations were the reason there is so much conflict in...
Making the World Safer to Fly
TRAVELTHE NEXT TIME you're in your private jet, or even if you have to suffer the indignity of flying commercially, look for the word "MedLink" posted somewhere on the flight deck. For therein lies a tale.Joan Sullivan Garrett, an emergency air nurse...
Manage Risk through Resilience
CEOs should build a culture that copes with the unforeseen.If there is one lesson to be drawn from the natural disasters and terrorist attacks that shocked the international community in 2005, it is that organizations need to be resilient enough to withstand...
Mastering the Art of Doing Business in China
Not enough CEOs know how to play the game to their advantage. BY ROBERT L. KUHNOf all the challenges facing chief executives, getting China right is one of the most important. But many CEOs assume they can do business in China the way they do business...
Mercedes Fights Back
The new S-Class combines Stuttgart's latest technologies and best design. BY HERBERT SHULDINERSnaking down a serpentine Alpine road in Switzerland isn't what the Mercedes-Benz 2007 S-Class was created for. Surprisingly though, the Mercedes flagship handles...
Q&A: Fukui's Desire: Rev Up Passion in Honda
Q: As Honda grows in size, how will it avoid becoming an elephant that moves too slowly?In the global auto industry, there are many auto manufacturers that have failed to grow when unit sales reach 4 million. When we were manufacturing toward 3 million...
Taking Internet Security off the Backburner
It's the whole company's job, not just IT.Identity theft, spyware, adware, spam, phishing, pharming, online fraud-these modern-day threats require CEOs to constantly reassess the emerging dangers of the Internet and reconsider what they're doing to protect...
Tech Trends That Matter
Recognizing technologies that meet your business needs.Chief executives hear a lot of chatter about new technologies that are going to change the world. Most of them, of course, don't. So the CEO's job is to cast a wary eye on new technologies until...
The Slippery Slope of Social Responsibility
EDITORIALA CHORUS OF VOICES from non-government organizations, shareholder activists and other groups is suggesting that corporations take the lead in addressing social issues around the world. Even the United Nations is pressuring chief executives to...
What Happened to American Innovation?
The key is investing in education and research.For the first time in a generation, both Congress and the White House proudly proclaim themselves to be pro-business, The change this has brought about has been dramatic. Many industries and sometimes even...
Why CEOs Shouldn't Fear A Green Agenda
Building more efficient equipment is actually an important key to profitability.George David is chief executive of United Technologies, which includes Pratt & Whitney jet engines, Otis elevators and Carrier air conditioning divisions. The current...