Chief Executive (U.S.)

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Articles from No. 74, March

A Short Guide to Euromarketing
When our Denmark subsidiary asked us to review their newest advertisement, we were happy to do so. Upon seeing the ad, however, many of our top marketing executives were aghast! The gentleman in the ad was smoking--in order, our Denmark colleague explained,...
Building a Kinder, Gentler Reich
When West Germany absorbed the former German Democratic Republic in July 1990, the country kicked off perhaps the second most ambitious political and economic experiment of modern times. Indeed, some maintain the merger of powerhouse western Germany...
CEO at Leisure: A Passion for Prints
There must be a collector gene. I was acquisitive as a child, and filled corners of the family garage with pieces of rusty junk--old pipes, valves, and tools. I graduated to postage stamps and could hardly wait for Saturday mornings when my grandfather...
Choosing the Right Friends
In the early 1970s, General Electric began to think about building a new class of commercial aircraft engines. Although GE had most of the technical skills, it couldn't afford to develop and produce engines by itself. Neither did it have much access...
E.C., Phone Home
Europe, Inc., is here.In 1992, the 12-nation European Community comes into being. The EC along with the seven-nation European Free Trade Association form Europe, Inc., a powerful economic bloc that in 1989 posted a gross domestic product of $5.3 trillion....
Should You List on a Foreign Exchange?
Democratization has been the volcano of current world affairs, changing the map of the world overnight. Next door to the erupting national governments are established financial markets poised on the verge of sweeping changes. Just as they are striving...
The Hidden Value in Banks
Conventional wisdom holds that banks are conservative, use long-term investments with low risk, and get low, steady returns. Therefore, they used to be a classic "widows and orphans" investment. On its face, the banking business couldn't be simpler:...
The Mavericks among Us
When Americans are asked to single out a specific group of people who are most to blame for our problems as a nation, the word "lawyers" is never very far from their lips. After all, there are more than 700,000 lawyers practicing in the U.S. today, none...
The New Germany
When the Berlin Wall came tumbling down, so did the economies of the eastern bloc. Alone among them, the former East Germany had its fall cushioned by a strapping, older brother in the west. Of course, the differences between the eastern (laender) states...
The Small Company Advisory Board
Small companies are big these days.Virtually all of our employment growth is in the small company area. The top mutual funds are in small cap stocks. Our states offer incentives to attract small companies. Even my students at Columbia Business School...
Trends: Here Today, Gone Tomorrow
In 1975, Albert A. Thornbrough, president of Massey-Ferguson Ltd., startled the business world when he announced that he might move the giant Canadian multinational from Toronto to Holland. Only 7 percent of the company's total sales (then, approximately...
Wisdom from Wharton: The Distribution Decade
The 1970s could be called the decade for products and markets, the 1980s called the decade for finance, and it looks like the 1990s may be the decade for distribution. Gaining, maintaining, and defending access to an appropriate customer base is increasingly...