St. Louis Journalism Review

This review publishes articles and commentary from media professionals on broadcast, advertising and communications events and developments.

Articles from Vol. 31, No. 241, November

Anheuser-Busch Pulls Plug on 'Mosaic'
After 15 years, AnheuserBusch has ended its underwriting of "Mosaic," the longest running regional minority affairs series on local television. Anheuser-Busch began underwriting the KETC (Channel 9) program in 1986--before it was called "Mosaic."...
A Way to Double Business
The public relations industry is missing out on seemingly obvious opportunities to double its business and billings by getting its hands on business and organizational websites that are being managed by technical rather than communications professionals....
Castanie Wouldn't Give Up
(Editor's note: Information for this article was provided by the St. Louis Media Archives at the St. Louis Public Library.) It was just like those stories you hear the old timers tell: He was a 15-year-old kid who was so fascinated with the radio...
Channel 5's Lead Increases
KSDK (Channel 5), as usual, is the winner for the October Nielsen ratings for the four-week period ending Oct. 24. KMOV (Channel 4) is a bigger loser than usual. KTVI (Channel 2) fell a bit at 5 p.m. and was unchanged at 6 p.m. The real losers were...
Charter Communications Sandbagged Me
Charter Communications black mailed me. So now my mind is fuzzy, my eyes whirl and I'm constantly tired. In short, I'm a zombie. I've been watching cable television about 12 hours a day ever since it happened. A while back, I got a letter from Charter...
Corrigan Named National Adviser of the Year
People who don't know Don Corrigan well could be easily frustrated by his laid-back approach to almost everything. Even when he's having a particularly bad day, he's still able to laugh about it. But, beyond Corrigan's untroubled exterior is an earnest...
Home-Grown Correspondent St. Louis Native Reports on War in Afghanistan
"We are now in a war that is part of a crusade which has been going on since the 10th Century," declares Dave Francis in his "Francis Report" of Oct. 1, 2001. "We are fighting evangelists with Kalishnikovs, ready to kill in the name of Allah." Up...
How Many Commentators Can You Identify?
Nearly on a daily basis, the public is exposed to the wise counsel of commentators on many radio and television channels. Hosts offer interviews or roundtable discussions on topics of general concern, usually dealing with economic, political, social...
Hummel, an Army of One
After the second game of the 2001 World Series, Joe Torre said, "I made a lot of good moves, but they all worked for the other team." I'm sure Tony La Russa nodded when he heard that, or read it, and his mouth twisted in a wry smile. It was a...
Journalistic Cheap Shot
Between Feb. 9 and Feb. 12 of next year, most of Miss public university presidents and chancellors will attend the American Council on Education's annual meeting in San Francisco. They will probably be joined by other members of their administrative...
Letters
No democratic process here SJR: After dramatic announcements, presentations, boasts, promises, veiled threats to go elsewhere, colorful lobbying and "gifting" ballparks, the Cardinals have cloaked their push for public funding for a replacement...
New Magazine Springs from Website
Entertainment and restaurant guides have a long history of basing content on which restaurants advertise, and St. Louis' newest publication--Sauce Magazine--is no different. Sauce Magazine--which debuted in October--follows Bent Mind Creative Group's...
Over the Top
While KDNL (Channel 30) staffers had a right to be sad about their demise, their final broadcast on Oct. 12 was downright maudlin and self-serving. First, there were some good things. The station replayed a couple of what they considered their better...
People
Media City of St. Louis Former reporter, Matt Murphy, has joined the staff of Jim Shrewsbury, vice-president of the St. Louis Board of Alderman. Murphy is replacing Administrative Assistant Darryl Piggee who has joined the office of U.S. Representative...
Questions Surround Channel 30, ABC Contract
So, KDNL (Channel 30) has dropped its local newscasts, leaving the metropolitan area with only four local newscasts. And while, on a simple level, St. Louis fans of "The Simpsons," who now get to see their show in syndication two times each weeknight,...
Small-Town Newspaper Shows Unusual Courage
This summer, the Poplar Bluff (Missouri) Daily American Republic took a courageous stand. In a series of articles--many of them on the front page--the small town paper exposed problems at the area's largest employer, politically connected Three Rivers...
The Last Days at Channel 30
In January 1995, the start of the New Year brought something new to St. Louis television. KDNL (Channel 30), the then-Fox affiliate in St. Louis, now ABC, began broadcasting a 9 p.m. half-hour newscast seven days a week. Working as an assignment...
The Write Stuff
Last year's marathon presidential election was definitely short on humor and entertainment. But there was one incident that I got a big kick out of--watching reporters trying to decipher on live television the U.S. Supreme Court's ruling in Bush v....
Wiese Is Better Than Ever
A new time slot combined with a renewed sense of purpose has made a huge difference in Wendy Wiese's return to radio after a year's absence. Partnered with former co-host Kevin Slaten from 9-11 a.m. weekday mornings on KTRS (550 AM), Wiese says...