Folio: the Magazine for Magazine Management

Folio: the Magazine for Magazine Management is a magazine specializing in Media topics.

Articles from Vol. 30, No. 6, May

Can the Single-Copy System Be Saved?
LAST YEAR MARKED A NEW LOW ON THE NEWSSTAND FOR MAGAZINES. WITH EFFICIENCY, REVENUES AND UNIT SALES ALL ON THE DECLINE, AND WHOLESALERS ON THE VERGE OF BANKRUPTCY, THE DISTRIBUTION CHANNEL NEEDS CPR -- AND FAST. If the shaky single-copy distribution...
Content Sites Pursue Fee-Based Model
Salon.com and Variety.com join the ranks of paid-subscription sites--but skeptics say only those sites with powerful value propositions will survive in the paid world. Amid pink-slip parties and skeleton dot-com crews, online content sites are scrambling...
Creating a Vital Web Identity
A decisive approach to developing an online presence--including a formal budget, adequate editorial staff trained to think in a new time frame, and the involvement of your circulation department--will help you produce a Web site with muscle. To...
Cross-Border Aggregation: Why Global Deals Are Hot
As the number of stateside M&A options dwindle, media companies are looking overseas. What they're finding--the demand for pan-regional ad buys and better property values--is persuading publishers to go global. The U.S. media and magazine publishing...
Custom Made
WITH THE RISE OF RELATIONSHIP MARKETING AND EXPANDED DIGITAL PLATFORMS, CUSTOM PUBLISHING IS NOT ONLY FLOURISHING, IT'S DODGING THE AD DOLLAR SLUMP Five years ago, when Michelle Berman jumped to the the custom publishing unit of Hachette Filipacchi,...
Economic Downturn Stalls M&A Activity
Magazine buyers and sellers appear to be tapping the brakes as they enter the second quarter of declining ad pages and face tightened credit markets. Spooked by a volatile stock market, tightened credit markets, continued corporate profit shortfalls...
Getting a Fix on B-to-B Circulation Trends
Within the consumer magazine sector, in-depth circulation benchmark surveys are now published with some regularity. (Circulation Management publishes the annual CircTrack survey in association with Capell & Associates, for example.) But comprehensive,...
In an Anti-Internet Climate, Two Publishers Pursue Broadband Initiatives
As many media companies reconsider their roles on the Internet and wrestle with a workable business model, at least two publishers are launching counter-intuitive moves and pursuing interactive and broadband Web ventures. In April, Hachette Filipacchi...
Online Piracy
Accessing and perhaps even repurposing a magazine's online information is a mere mouseclick away, threatening not just editorial value, but revenues as well. Here, FOLIO: asks five publishing executives just how worried they are about readers "stealing"...
People
Teen People Hires New Managing Editor Barbara O'Dair, former executive editor of Harper's Bazaar, has been named managing editor of Teen People. The teen pop culture spin-off from People recently grew its ratebase to 1.6 million. At its launch in...
Print Buying in a Seller's Market
Fewer printers mean fewer choices--and less room to negotiate--even in a slow economy. But there are strategies publishers can use to maximize the value of their print dollars. Normally, when the economy slows, the ad market softens and newsstand...
Redesign Critique
REDESIGN CRITIQUE PANELISTS: David Matt, partner, Danilo Black Inc., and Maryjane Fahey, principal of Maryjane Fahey Design. Before... ... and...
Safety First
The troubling issue of security in schools sparks the publication of a new magazine dedicated to creating safe learning environments for students. With school shootings an unfortunate fixture in the news, the issue of school safety is high on the...
Seven Ways to Boost Direct Mail Response
Proven techniques-from testing order-form details to selectively using lists-can revive direct mail performance. Circulation headaches- waning agent orders, dismal single-copy sales and out-of-control direct mail costs-have been pounding the publishing...
SWOP Enters the 21st Century
The latest spec booklet for production professionals has a new digital focus and advocates the certification process for proofing system manufacturers. On March 7, Specifications for Web Offset Publications (SWOP) announced the publication of the...
The Fight for E-Freelance Fees
A pending Supreme Court decision will end a long-standing legal battle over copyrights in the digital age, but the outcome may propel freelancers to legislative recourse. Publishers and freelancers each got their day in court as the Supreme Court...
The Next CEOs
As publishing media companies navigate the digital age, diversify their businesses and combat the first serious ad slump in a decade, visionary leadership is more critical than ever. Which executives have the experience, people skills and charisma...
What Makes A CEO?
The new economy has altered the traditional definition of CEO DNA. The imperial chief executive who dictated strategy has given way to a CEO who recognizes that no one person can possibly know everything in a fast-changing, high-tech economy. It's...