Folio: the Magazine for Magazine Management

Folio: the Magazine for Magazine Management is a magazine specializing in Media topics.

Articles from Vol. 23, No. 11, June 15

As Rate Case Proceeds, Reclassification Looms
Considering the hue and cry that preceded the last postal rate hike in 1991, the reaction of publishers this time around seems remarkably subdued. The main reason, of course, is that this time magazines are facing a much smaller proposed increase in...
Cardinal Business Media under Construction
A new, innovative trade-publishing partnership has created a powerful company in a spectacularly short time. But is it built to last? At Cardinal Business Media, creating the company was like building a skyscraper in record time--there was nothing gradual...
City and Regional Titles Move in New Directions
Few categories of magazines were hit harder by the recent recession than city and regional titles. While books such as California, St. Louis, Tampa and L.A. Style disappeared altogether, many other established publications in major metropolitan markets...
Computer Life Sheds Light on Ziff Strategy
After months of speculation about the editorial direction of Ziff-Davis Publishing's latest consumer computer magazine, the New York City-based company unveiled details of Computer Life in late May. The new title--set to appear in September with a guaranteed...
Editors: Take Charge of Electronic Pagination!
The greatest obstacle to editorial pagination today--whether with QuarkXPress, Page-Maker, or an older proprietary system--is not technology; it is people. But it is not entirely their fault. The battle to achieve pagination has been fought primarily...
Feeding Frenzy
From a handful of gourmet cooking magazines have sprung single-topic titles covering chili peppers, chocolate, coffee, wine, beer and herbs. Once considered niche titles themselves, Bon Appetit, Food & Wine and Gourmet have achieved almost general-lifestyle...
Former Knapp Titles Adapting to Conde Nast
After spending the past year adjusting to life at Conde Nast, Bon Appetit and Architectural Digest are, well, still adjusting. The two magazines, purchased from Knapp Communications in the spring of 1993 for an estimated $170 million, have had a predictably...
Get Me Reprints!
For time-pressed readers in search of a best-of-selection of articles comes The National Times, a 50,000-circulation compendium of reprints gleaned from everything from Harper's Magazine to the public policy journal Brookings Review to The Wall Street...
How to Get It from Here to There
What is the best way to send your files to the prepress house? Some traditional methods outshine the modern. The last few times I packed up all my SyQuest disks, my proof book, all the artwork and films and ads and everything else I have to ship to...
How to Make the Virtual Office a Literal Success
Cowles Magazines hired Toni Apgar in April 1993 as Vegetarian Times' editorial director. But she had family ties on the East Coast, and the consumer monthly was based in a Chicago suburb. After five months of weekly commuting, Apgar saw that besides...
Is It Predatory Pricing - or Not?
If your competitors slash ad rates to gain marketshare, are they violating the Sherman Antitrust Act? "What is this world coming to? I try to reduce costs, provide better service, and lower prices to secure more advertisers--and then some small-time...
Let's Make a Global Deal
The years 1990 through 1992 were tough ones for the printing industry. John Favat, publisher of Chicago-based American Printer and international marketing manager for Maclean Hunter's Global Graphics Network, knew that the industry's continued decline...
Macworld's Digital Advantage
THIS MONTHLY TITLE CUT LAYOUT TIME ON ITS CLASSIFIEDS FROM THREE DAYS TO 30 MINUTES. IT'S PART OF AN AMBITIOUS PLAN THAT WILL ULTIMATELY TAKE THE TITLE DIRECT-TO-PLATE. It's 1:30 PM, and Macworld production manager Cynthia Mazzola is beginning to lay...
Mecklermedia Crests on New-Media Wave
Awash with cash from an IPO, this publisher is betting its future on an anticipated digital revolution. For Alan Meckler, the magnitude of his company's redirection hits home when the printing bills arrive. Instead of a $9,000 bill for printing a scholarly...
New Magazines
Building a better customer profile Marketing Tools takes a hands-on approach to reaching consumers. Fifteen years ago, Peter Francese, a pioneer in the business of selling demographic data, founded American Demographics, Inc., a company based on identifying...
Power to the People
Online services' interactive forums create a new way to keep magazines honest by giving readers equal time. Editing a magazine is a power trip. As someone who runs a magazine, you get to make--metaphorically, at least--life and death decisions. It's...
Printers Bet on Plateless Presses
Xerox Corp., anticipating the emergence of digital presses, has introduced a software package designed to link computers and scanners from a variety of manufacturers to its high-speed printers. Xerox's $53,000 Document Services Platform (DocuSP) is...
The Rebirth of Civilization
It took a little more time than anticipated, but Civilization has emerged. After a false start in 1991, the bimonthly extolling the treasures of the Library of Congress is slated to launch this November, bolstered by an 8.9 percent response to a January...