Folio: the Magazine for Magazine Management

Folio: the Magazine for Magazine Management is a magazine specializing in Media topics.

Articles from Vol. 40, No. 2, February

Call Me Effective: Publishers Tout Telemarketing Results: When Telemarketing Works Best
EVEN IN THE DIGITAL AGE of publishing many b-to-b and some small consumer publishers rely on telemarketing to build subscriptions. They admit that using this type of promotion can be expensive compared to others such as e-mail, but they say it can...
For Publishers, Who Are the Gatekeepers of Social Media? Who Gets the Keys to the Engine, Edit, Sales or Marketing?
TEN YEARS AGO, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion....
How Smaller Publishers Are Scoring with Apps: Tech Partnerships, Social Media Marketing and New Revenue Strategies Pay off for Independents
[ILLUSTRATION OMITTED] PUBLISHERS ARE LAUNCHING iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. However,...
No Dead-Ends: Creating the Modern Web Site: How InternetRetailer.com Improved Most Performance Metrics by Double Digits
WHILE MAGAZINE Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Launched in 2001, InternetRetailer.com...
Printers Take to the Cloud: As the Magazine Industry Changes, One of Its Core Supplier Categories, Printing, Morphs from Old-School Owner of Big Iron to Multi-Faceted Technology Provider. One of the Hottest Areas of Growth Is in the Application-Service Provider Space
FOR SEVERAL YEARS NOW, publication printers have been aggressively branching out to offer a full array of services to magazine companies. They've always offered various prepress and postpress services, but in the last decade, these services have...
Teach Your Children Well: The Media Itself Is Being Transformed. Is the Profession of Journalism and the Training of Tomorrow's Magazine and Media Professionals Keeping Up?
WHILE MANY MEDIA PUNDITS purport that magazine readership is dropping or that printed magazines are soon to be extinct, the truth emerges that year after year magazine readership continues to grow. In fact, magazine readership has increased for the...
Thank You, Judges
MICHAEL AMADITZ Art Director * Taunton Press DEBRA BATES-SCHROIT President * Bates Creative Group TODD BERKOWITZ Art Director, Marketing/Custom Solutions * NewBay Media MICHAEL BLANDING Contributing Editor * Boston Magazine ...
The 2010 Eddie and Ozzie Award Winners
[ILLUSTRATION OMITTED] The Eddie and Ozzie awards recognize excellence in magazine and digital editorial and design. The awards draw by far the widest variety of publication types--from b-to-b to consumer to association and custom--and our industry...
The Top Deals of 2010: The Seven Most Transformative Deals of the Past Year
THE DEFINITION OF "MEDIA DEAL" is changing. Lines are overlapping between traditional media, digital media and the marketing services world (the largest acquisition of the year by a "traditional media" company was Hearst's $325 million purchase of...
This Month: Guitar World
TO PULL OFF ANY COVER honoring Beatles legends John Lennon or Paul McCartney, words like "monumental" and "iconic" need to be part of the conversation. Guitar World editor-in-chief Brad Tolinski and design director Alexis Cook expanded that conversation...