Folio: the Magazine for Magazine Management

Folio: the Magazine for Magazine Management is a magazine specializing in Media topics.

Articles from Vol. 37, No. 11, November

2008 Association Magazine Survey: The Editorial Product and Revenue Opportunities Are Improving for Association Publishers. but Longtime Problems Remain
Doing more with less is the universal publishing industry mantra, but nobody embodies it more than association publishers. While dedicated, for-profit publishers trim costs but still recognize their key product remains publishing (which embodies online,...
2008 Production and Art Salary Survey: Despite Economic Crisis and Industry Layoffs, Salary Levels Stay Constant
Production and art departments are facing the same stresses as many other U.S. businesses--shrinking payrolls, layoffs and changing job descriptions, to name a few. In FOLIO:'s exclusive annual salary survey of production and art professionals, compensation...
Beware of the "Me-Toos"
LAST MONTH, INTERNET EVOLUTION posted a feature online (found at www.internetevolution.com/document.asp?doc_id=165412) that identified Web 2.0's "biggest sinkholes'--areas in which startups are "gorging on investors" with little to show for it in return....
Choosing the Right Fulfillment Provider: How to Develop a Mutually Beneficial (and Yes, Cost-Effective) Relationship with Your Provider
AS MANY CIRCULATION and development departments have discovered, a good fulfillment provider is hard to find. Technology Review knew it was time for a change when the 10-to 12-digit account numbers on each of its mailed issues was unidentifiable, even...
Climbing the Association Publishing Ladder: When Superiors Stay for Years, How Do Aspiring Staffers Advance?
IT'S BEEN ARGUED that the greatest job security in the publishing industry can be found at association magazines, especially at associations that have been around for generations. In FOLIO:'s 2008 Association Magazine Survey, a number of respondents...
Don't Get Burned by E-Media Hires: Any New Hire Is a Leap of Faith. Here's How to Vet Online Candidates
IN FOLIO:'S MAGAZINE INDUSTRY JOB REPORT [March 2008], 53 percent of respondents to a survey on hiring said that their company is most focused on filling online positions (compared to 24 percent for print). But how well can publishers vet a candidate?...
Editors: Have You Got What It Takes to Be a Publisher Too? Wearing Both Hats Is Becoming More Common. One Editor-Turned-Publisher Shares Her Tips for Making the Transition
EDITORS ARE ABOUT CONTENT. But if you move up the ladder, you need an understanding of the business side, too. Not yet 30, Laura Jeanne Hammond started as an intern with high school magazine Next Step in 1995, shortly after the magazine launched (and...
Managing Outsourced Staff and Suppliers: Outsourcing May Save Money, but It Can Also Create a New Set of Workflow Headaches. Here's How Some Publishers Have Bridged That Gap
FEW TOPICS ARE AS TOUCHY as outsourcing. But as budgets shrink, it's becoming more of a reality for publishing disciplines across the board, from design and production to edit and circulation. "Independent publishers probably need less internal...
M&A Scorecard
WITH THE U.S. ECONOMY CONTINUING its dramatic roller-coaster ride, it's no wonder big media deals just haven't been getting done. As of presstime, bellweathers for media M&A like Reed Elsevier's auction of Reed Business Information and ABRY Partners'...
Maximizing Production Efficiency: Four Industry Vets Speak on Upping Productivity Levels
FROM IMPROVING WORKFLOW to enhancing efficiency and adding value to the organization, four production industry professionals addressed their biggest concerns and how to overcome them during a panel discussion at this year's FOLIO: Show. As many...
Printers Know They Need to Branch out. Are They? It Turns out That Many Publication Printers Offer a Variety of Non-Printing Services for Publishers as the Magazine Industry Expands beyond Print. They Just Don't Always Make Any Money
IT'S A CHALLENGING ENVIRONMENT out there for printing companies, which long have been--but may no longer be--the magazine publishing company's most--important class of supplier. Folios are declining, trim sizes are being reduced, frequencies are...
Production versus Edit: How to Bridge the Gap: Production Execs Discuss Gripes with Edit and Offer Real Remedies
THERE HAVE ALWAYS BEEN misunderstandings between production and editorial departments. Maybe it's because production doesn't see the value in revising an already-late page if a photographer's name is spelled incorrectly; maybe, it's that some editors...
Publishers That Are Up in Print-How Did They Do It? from Consumer to B-to-B, Publishers That Are Up Double Digits in Ad Pages Share Their Tactics
ACCORDING TO THE third quarter PIB report, ad pages overall fell 12.9 percent and were down 9.5 percent year-to-date over the same period in 2007. However, some publishers managed to grow print pages and revenue--many by double digits. Meredith's...
Publishers Try Online Tool for Detecting Infringement: A New Service Allows Publishers to Detect Plagiarism
IMAGINE THIS: Your publication's Web site is populated with thoroughly researched stories and original, crisp images. You then discover that 15 unrelated, unlicensed Web pages have not only lifted this content, but are running ads alongside it for...
Selling Events: What Is (and Isn't) Your Job: A Successful Event Isn't Just about Selling Booth Space. Today, It's the Custom Approach That Works Best
EVENTS ARE FAST BECOMING the leading revenue stream for many publishers (although the squeeze on T&E budgets may stunt that growth in 2009). Compared to other media, events have a lot of appeal: they're higher margin than print operations and renewals...
Success Proofing Your Site: Can Your Site Deal with a Sudden Surge in Traffic?
IT'S EVERY WEB PUBLISHER'S DREAM--that controversial little story posted last night has been picked up by Google News, and traffic to your site has skyrocketed. But before the editor finishes congratulating his intrepid team, the bad news starts to...
The 2008 Eddie and Ozzie Award Winners
[ILLUSTRATION OMITTED] The Eddie and Ozzie awards recognize excellence in magazine editorial and design, and, this year drew more than 2,800 entries. That volume reveals two things: Our awards draw, by far, the widest variety of publication types--from...
The Same, Only Different: Revisiting the Same Old Topics May Turn Readers On-Or Off
REPETITION IS PART OF any magazine's DNA, especially if you are news-driven and have to follow key players who ARE the story. Michael Jordan was on the cover of Sports Illustrated more than 30 times, for instance, and Tiger Woods may break that record...
This Month: Strategy Magazine
WHO THE HECK IS THIS GUY? That's what FOLIO: asked when initially seeing the November/December 2008 cover of Strategy, a business magazine tailored to young "Type A" MBAs. (The answer: a self-portrait of creative marketing CEO William Tincup.) Although...
When Print Design Works on the Web: Remember the Mission and Put User Experience First
PRINT MAGAZINES ARE KNOWN for their rich, beautiful photography, engaging layouts, illustrative typography, full-color spreads, and of course, in-depth features. A magazine's pages flipped at a leisurely pace can be wonderful to look at. Magazine...