Folio: the Magazine for Magazine Management

Folio: the Magazine for Magazine Management is a magazine specializing in Media topics.

Articles from Vol. 37, No. 10, October

2008 Consumer Magazine CEO Survey: While Online Soars, Print Is the Second Fastest Growing Revenue Stream for Consumer Publishers. Is That a Bright Sign for Consumer Publishers or a Harbinger of an Industry Not Changing Fast Enough?
The tipping point, in which print revenue is eclipsed by other models, notably e-media and events, is a reality for many b-to-b publishers, particularly technology publishers. On the other hand, consumer publishers have remained solidly print-driven...
Bridging Print and Mobile: New Services May Solve the Mobile Riddle for Edit, Sales and Circulation
MOBILE IS VIEWED today in much the same way as online was a few years ago: a huge opportunity that no one really knows what to do with yet. "Most content businesses now have some sort of digital business. I think soon they will all also be building...
Building the Dam: While the Technology Is Important, Establishing a Simple, Defined Workflow Is the Key to Successful Digital Asset Management
DIGITAL ASSET MANAGEMENT is a process in which a secure central repository helps streamline the creation, management, organization and monetization of digital assets. As publishers pursue a multimedia approach, the distinction between "print" and "online"...
Choose Your Own Leads: Publishers Cherry-Pick Offers and Leads with LeadServe
Lead generation is a priority for publishers, particularly as some of their online products like Web channels and Webcasts mature. Still, much lead generation remains random and generalized--funneling the names and titles of registrants for videos,...
Comments from the 2008 Folio: Show
"I attended the online marketing session this morning and found useful information to apply to my own sales reps, as well as ways to better utilize and focus on tools available. " [ILLUSTRATION OMITTED] Kelly Blieden | Senior Account Executive...
Custom Data on the Fly: Cutting out the Middleman When Analyzing Online Data
DRIVING TRAFFIC IS NO LONGER enough. Nor is knowing how many reads a particular story has. As Web sites mature, publishers must recognize the behavior of their viewers and optimize their sites accordingly. As a longtime client of Coremetrics, a...
Custom Publishing the Wrong Way: Mistakes That Can Kill Your Custom Business before It's Even Started
MOST PUBLISHERS I TALK TO think that by adding one or two people to the organization and declaring "custom publishing is open of business" that they are well on their way to success. Unfortunately, it's not that easy, and an approach like that can...
Debt Financing, Due Diligence and Kidnapping on the P&L: Tips for International M&A
THE INTERNATIONAL M&A PROCESS is becoming increasingly homogenous but American publishers looking to buy or sell abroad still need to be prepared for some distinct differences, according to a panel of publishing deal experts at the ABM/ FIPP World...
Does the World Really Need Another 'Green Issue'?
IT'S BEEN THREE YEARS since Vanity Fair--one of the first mass market consumer magazines to tackle the issue of global warming--published their first green issue. (Vanity Fair's Conde Nast sibling Wired published one in May 2006 as well). And they've...
Efficiency-And Sustainability-At the Newsstand
IN THE CIRCULATION AND distribution realm, sustainable practices are one part of a dynamic and notoriously contentious industry-wide effort to improve the magazine supply chain. Wholesalers and retailers--Wal-Mart primarily--have already begun their...
Free Web Tools for Everyday Operations: Open Source Applications Don't Stop with CMS or Social Networks
IN TODAY'S WEB-FIRST, print-second workflow, any tool or service thats offer a high quality solution quickly--and even better--for free, is highly prized. But publishers are starting to catch on to the fact that they can leverage public and shared...
Green Fatigue
THINK ABOUT THE MAGAZINE you are holding in your hand for a second. A few months ago, when we sat down to discuss ideas, Tony Silber, the publisher and general manager of this magazine, sipped Dunkin Donuts coffee from a Styrofoam cup. At the meeting,...
How Eco-Friendly Can a Live Event Be?
THE PUSH TO MAKE MAGAZINE events more eco-friendly is on the rise. From events that accompany a green issue to standalone conferences, publishers are looking for ways to increase recycling, use local and organic materials and reduce waste. That's...
How to Deal with Being Downsized: A Human Resource Specialist Offers Tips for an All-Too Common Phenomenon
YOU WALK INTO WORK on Friday, getting ready for the weekend with your family. Sitting down at your desk you start your day, checking e-mail messages as you drink your coffee, milk no sugar. It is 9:15 in the morning when you get a call from the...
M&A Scorecard
THE OVERALL CAPITAL MARKET took a severe blow September 15 when the Dow Jones fell more than 500 points, or 4.42 percent, on news that global investment bank Lehman Bros. filed for bankruptcy and investment firm Merrill Lynch agreed to be purchased...
Report: Events Industry Will Enjoy Robust Growth through 2011: A White Paper Outlines Strengths of 'The Star of Old Media,' as Live Events Prove Resilient in the Face of the Massive Shift in Media
[ILLUSTRATION OMITTED] THE GLOBAL EVENTS INDUSTRY IS HUGE, growing and highly fragmented, and in a time of declining print revenue, offers integrated media companies a highly profitable, defensible, Web-resistant platform for growth, according to...
The Cost of Free Copy: There Is No Such Thing as a Free Editorial Lunch
FREE COPY CAN FLOW into a magazine through any of three sources--PR agencies, guest contributors or columnists, and, lately, bloggers on the Web site. In an age of tight budgets and editorial overload, any no-cost copy may seem like a godsend to editors,...
The Four Stages of Web Product Development: Building a Web Business Can't Be a Mad Scramble. A Sales Expert Lays out a Four-Step Process to Building Web Products That Work
AS PRINT PUBLISHERS MORPH their organizations from print-only publishers to multi-platform brands, a key question is, "What digital products should I develop?" When consulting with small-and mid-sized publishing groups I frequently see online products...
The Importance of Stewardship in Sustainability
ONE OF THE MOST IMPORTANT steps in developing a plan for becoming a green(er) publisher is establishing a stewardship policy within the company to coordinate--and communicate--the green goals to each department internally, and to work with the current...
The Paper Problem
FOR SOCIO-CULTURAL REASONS--some obvious, some not--the kind of paper that publishers print their magazines on has become a barometer of sorts when considering how "green" a magazine is. Yet, of the 18,000 or so magazines printed in the United States,...
This Month: US Banker
US BANKER'S JULY 2008 COVER was one of firsts for a few reasons. One, Jason Pohl, creative director at sister magazine Bank Technology News, substituted for usual US Banker creative director Andrew Lathrop, who was on vacation. Second, both the...
Would You Launch a Print Magazine Today? Why? in a Recessionary Media Economy, and as the World Moves Online, Is a Magazine Really the Basis of a Media Business? Five Executives Weigh In
LET'S FACE IT, * Distribution costs are sky-high and rising. * Printing and paper costs are sky-high and rising. * Marketers want to move their money online. * Launching an online media business is less expensive. * Launching a media...