Folio: the Magazine for Magazine Management

Folio: the Magazine for Magazine Management is a magazine specializing in Media topics.

Articles from Vol. 40, No. 12, December

10 Ways to Jumpstart Digital Revenue: Publishers Offer Insight into Social Sharing Tips, Sponsored Apps and More
[ILLUSTRATION OMITTED] To conclude min day's Digital Summit in New York City last month, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale. Here, John Haskin, VP digital sales and marketing...
2011 Circulation and Audience Development Salary Survey: Salaries Grow across the Board This Year for Circ and Audience Development Execs
As digital mediums continue to build momentum and increase revenues for publishers, it seems that salaries for circulation and audience development professionals have been reflective of the positive new growth their companies are seeing. Many categories...
2011 Consumer Magazine CEO Survey: Many Consumer Publishers Are Looking Less and Less like Publishers
Last year, the consumer magazine publishing world was defined by a surge of high profile executive management and ownership changes (David Carey replacing Cathie Black at Hearst Magazines, Robert Sauerberg becoming president of Conde Nest, Jack Griffin...
2011 State of the Digital Edition Industry: Publisher Satisfaction Grows but Monetization Continues to Frustrate
We're only about a year into the tablet age but more than a decade into using digital editions. Today, with the rise of ever increasingly sophisticated mobile devices and apps, digital editions are poised to leap to the forefront of publishers' revenue...
2011 Year in Review
2011 was a year of redesigns and relaunches, as magazine covers aimed to provoke (and as a result, to sell). Some efforts amounted in positive buzz and hiked newsstand numbers; others inspired seemingly unending rounds of media heckling (Newsweek's...
CEO Perspectives: Nine Publishing Leaders Grade Their Performance in 2011 and Offer Predictions for 2012
If you thought that just because you simply survived the recession you're in the clear, think again. Those of us who were able to continue innovating are on the right track, but there's still much work to do. Here, we asked some of the industry's foremost...
Conde Nast, Other Publishers Look to Standardize Metrics in Digital Editions: Agencies, Media Buyers Will Accept Digital Circulation
Digital editions, the oft-dubbed "Wild West" of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is...
Conde Nast Partners with AdMeld in Private Digital Ad Exchange: eBay and Macy's among Participating Clients
In a major magazine publisher first, Condo Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Conde's entire digital portfolio was available at the time of the exchange's...
Content Licensing: Making It Work for You: Publishers on Creating an Additional Revenue Stream, Managing Pricing and More
The term "content licensing" is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others feel leasing out logos and awards for third-party use count it as their...
Folio: Marketplace
CIRCULATION BILLMAN MEDIA/MCC www.magazinesales.com 212-371-0248 Single copy, International, Distribution Contracts Outsourcing CIRCULATION: OUTSOURCING * BOWMAN CIRCULATION MARKETING www.nicolebowman.com 917-913-6172 For All Your Circulation...
Get Your Content Right and the Rest Will Follow: First-Rate Edit Paves the Way for a Successful Multiplatform Strategy
Ten years ago business-to-business editors were grappling with how to transition from a print model to one that combined both print and online. While that challenge seems easier than the one we have today-striking the right balance of print, online,...
Guide to Publication Printers: What They Offer and What You Need: Choosing a Printer Should Include Factors That Go beyond Price
Printer selection is one of the most important decisions for a magazine publisher. This is the vendor that handles what is the largest (or second-largest, after events) and most expensive product for most publishers, not to mention one that plays an...
How Three Publishers Are Retooling for Growth: Three Very Different Publishers Share How They Are Remaking Existing Products
[ILLUSTRATION OMITTED] New opportunities abound for publishers but with that comes new challenges, including determining what's worth the time and resource investment--and what's not. Here, three very different publishers outline how they're reinventing...
How to Choose and Apply Social Media Tools: Two Publishers Share the Tools and Methods Proven Effective for Social Media
Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Here,...
Implementing a Mobile Strategy as an Independent Publisher: A B-to-B Publisher Shares Lessons from Its First App Launch
Mobile advertising in the United States by several estimates will reach a total of $5 billion in 2015. While a large share goes to b-to-c publishers, the trend represents opportunity for b-to-b publishers as well. With all the potential (and potential...
Launching (and Maintaining) a Successful E-Commerce Platform: How Publishers Are Creating and Managing Their Digital Retail Operations
As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding...
Letter from the Editor
Welcome to the 2012 FOLIO: Superbook. We're pleased as ever to bring you this essential resource for business success. In fact, if you think about it, this product is more important than ever. Few industries have changed as dramatically as the print-magazine...
Magazine Manufacturing and Production Survey: Publishers Share Results from the Automated Workflow
The good news: Publishers aren't cutting manufacturing and production budgets as much as they did last year. The bad news: They aren't exactly investing in magazine manufacturing and production, either. Sixty-one percent of respondents to the 2011...
New Devices Shake Up Production: Automated Workflows, Platform Agnostics and a Looming Battle
It appears that the iPad and similar devices weren't quite the immediate game-changer some publishers thought they might be, but that doesn't mean they haven't had an impact on the way publishers and printers alike are producing, packaging and delivering...
Paywalls versus Advertising? Why Not Both? Publishers Debate the Viability of Paywalls
Advertising and paywalls are often viewed as a mutually exclusive proposition but they can successfully co-exist, according to participants at a roundtable at DPAC (Digital Publishing and Advertising Conference) earlier this month. "Why not dual...
Printers Take to the Cloud: Printers Transition from Owners of Big Iron to Multi-Faceted Tech Providers
[ILLUSTRATION OMITTED] For several years now, publication printers have been aggressively branching out to offer a full array of services to magazine companies. They've always offered various prepress and post-press services, but in the last...
Revitalizing Lead Generation with Analytics and Business Intelligence: Publishers Respond to Commoditization by Offering Targeted, Qualified Leads
Like so many other areas of the economy, the bottom dropped out of the lead generation business in 2009. Advertisers, in the face of a down market, were tightening their belts wherever they could and lead generation was an easy target. With so many...
Salary by Category: Audience Development Manager/director
The professionals holding the title of audience development manager or director have got good news for 2011 : A pay increase. The average salary for a b-to-b audience development director in 2010 was $70,200, which was increased by $4,700 in 2011 to...
Salary by Category: Circulation Director or Top Circulation Executive
The biggest gainers for circulation directors or circulation executives comes in the Northeast--those working in this position and geographic region saw an average salary increase of about $24,900 to $130,900 in 2011 compared to 2010. The American...
Salary by Category: Circulation Manager
Circulation managers within the consumer space are fairing well, seeing an average pay increase of about $6,900 this year to $60,900. Individuals working on more than one publication within this category make an average of about $49,400, which is about...
Seven Ways to Monetize Marketing Services Online: Farm Journal Describes How It's Making Money "Beyond the Banner."
"Beyond the banner" is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant...
Shape Garners 400,000 Sweepstakes Entries Via Barcode: 60,690 Readers Scanned the 31 Codes in the Magazine's November Issue
For its 30th "birthday" issue last month, Shape magazine launched an extensive mobile sweepstakes involving 31 Microsoft Tag 2D barcodes--16 on the advertising side, and 15 for editorial--which garnered nearly 400,000 entries--a record among any mobile...
The 2011 Eddie and Ozzie Award Winners
FOLIO:'s Eddie and Ozzie awards competition is the largest of its kind for magazine publishers. It also has the proud distinction of being the only awards event open to magazines and websites of all kinds--consumer, b-to-b, association, custom and...
The Broader Role of Telemarketing: Telemarketing Goes beyond Requals and Renewals to Marketing Services
The tools available to a sales team today to identify opportunities, turn opportunities into leads and leads into sales are extensive. Forward-thinking organizations leverage Customer Relationship Management (CRM) systems to capture information and...
The Business of Content: Is There a Place for Original Content in an Aggregated World?
Content has always been considered a loss-leader among publishers. However, in the glory days of print, advertising and circulation revenue easily paid for long-form, in-depth content of limited frequency. That's not the case in the digital age,...
The Magazine Medic
THE PATIENT: SUCCESS AGE: 114 years VITALS: Improving PROGNOSIS: Good The kind of high-profile success that Success' readers desperately desire has largely eluded the magazine itself over the course of its long life. The title has encountered...
Turning Content Curation into Dollars: Vertical Acuity Tries to Turn Publishers into "Points of Discovery."
Content curation and aggregation are part of just about every publisher's digital strategy today but a new service from "content logistics platform" Vertical Acuity offers publishers the chance to not only automate the process but turn it into a revenue...