Online

Online is a professional magazine covering online and CD-ROM databases with practical how-to articles covering the entire online industry. Founded in 1977, it is a bimonthly publication published by Online, a Division of Information Today Inc.The editor is Marydee Ojala.

Articles from Vol. 34, No. 6, November-December

Author as Object: Disambiguation and Enhanced Links
I am David Stern. Not the commissioner of the NBA. (How many times have I been asked for good seats?) Not the violinist son of the famous Isaac Stern. (Tickets, again?) I am not even a minor celebrity. Therefore, finding me among the famous and numerous...
Destined for the Dustbin? CD-ROM at 25
[ILLUSTRATION OMITTED] Exactly 25 years ago, in the November 1985 issue of ONLINE, my article on CD-ROM technology appeared ("CD ROM Technology: A New Era for Information Storage and Retrieval?"). Since then, those silver discs have lost much of...
Evaluation of Six Google Search Features
Knowing the retrieval effectiveness of advanced search features on Google is imperative for information professionals because Google is the default search engine for most people. It runs more than 1 million servers in its data centers around the world...
Failure at the Margin of Error
Live Links for the November/December 2010 issue of ONLINE are available at www.onlinemag.net for the following articles: "HTML5: Changing How You Use the Web" by Jason A. Clark "Finding the Right Image on the Internet" by Karen Blakeman "STAT-USA,...
Finding the Right Image on the Internet
[ILLUSTRATION OMITTED] Finding the precise image to accompany a blog post, presentation, or report is not always straightforward. Identifying one that represents the subject in question is only half the battle. Before inserting it into your blog,...
Free People Searching
[ILLUSTRATION OMITTED] Throughout 2010, I've been reminding readers about the freebies offered from vendors whose services we purchase, often for huge sums of money. Recently, I've become intrigued by a category of people-finding resources that...
How Stupid Is Google Making Us?
Nicholas Carr, in his celebrated article, "Is Google Making us Stupid?" (The Atlantic, July/August 2008; www.theatlantic.com/doc/200807/google), lamented the fact that he had lost his ability for sustained reading. Carr argued that the longer we work...
HTML5: Changing How You Use the Web
Riddle me this. Firefox and Safari are building support for it. YouTube just released a cross-platform mobile web app based on it. It was mentioned in the Top Trends session at ALA Midwinter 2010. Google is banking on this evolution in web markup language...
Imagine That: Data Visualization for Business
What grabs your attention more--a two-sentence description of a business executive or a photograph? What's more informative--a paragraph replete with percentages or a pie chart? How about dense text about economic statistics, industry data, or market...
Incentives, Loyalty, and Recommendations: Learning from Social Media
Libraries, to be successful, need to learn from other types of organizations. Most libraries have been careful adopters of innovations and business practices. For example, libraries have learned from bookstores by adding coffee bars and more attractive,...
Recommended Reading on Playing, Reputation Management, Marketing, and Mobile
This month we learn about playing, Web 3.0 marketing, online reputation management, and mobile services in libraries. ***1/2 The Business Playground: Where Creativity and Commerce Collide by Dave Stewart and Mark Simmons ISBN: 978-0-321-72058-0...
Social Bookmarking in STM: Putting Services to the Acid Test
[ILLUSTRATION OMITTED] Social bookmarking tools, such as Delicious, Reddit, Digg, and Sphinn, are gaining traction in the consumer search world. They enable people to bookmark interesting resources on the web, tag them, and share the information...
STAT-USA, Gone but Still Here
I once had the sad job of closing down a library. What was particularly frustrating to me was seeing a carefully built collection lose virtually all its value when books, CDs, and other media disappeared into private offices or to other libraries....
TechNos and TechMusts
Should every librarian know how to change the oil in a car and how to drive a stick shift? Won't there be patrons who might want this information? And need firsthand expertise? If your response is, "That's stupid," I'm with you--and I think that's...

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