Politics Magazine

Articles from Vol. 31, No. 2, February

A Different Kind of Republican Candidate
Matthew Berry isn't your typical Republican congressional candidate from the South. An alumnus of Dartmouth and Yale Law, Berry has clerked on the Supreme Court and worked in the Department of Justice during the Bush administration. He is also Jewish...
AlaskaInfluencers
Top 10 Democrats Vince Beltrami Alaska AFL-CIO director; labor provides key support for Democrats Vic Fischer Respected senior academic; a former state senator and a delegate to state Constitutional Convention Barney Gottstein Businessman...
Can Democrats Win without Obama on the Ballot?
Heading into the midterms, Democratic campaigns have at least one problem: Barack Obama is in the White House, not on the ticket. If the 2009 gubernatorial races in Virginia and New Jersey taught us anything, it is that there is a set of Obama voters...
Can We Have Our Data Back ... Please?
Some state parties are taking a fresh look at how campaigns and political consultants access party-held voter data in light of the controversy that erupted after Alabama Rep. Parker Griffith's party switch in December. The night before Griffith defected...
Freedom of Political Speech under Attack
Helping AAPC protect freedom of political speech is becoming an increasingly important reason to join and support the association. New attacks are launched on a regular basis challenging the ability to communicate with voters and practice our profession...
Groundhog Day Revisited: Recount Lessons since Bush V. Gore
Long before the days of hanging chads, butterfly ballots and Katherine Harris, electoral recounts were conducted in relative obscurity. Occasionally, an election dispute would make national news. A 1974 U.S. Senate election in New Hampshire was so...
Nanotargeted Pressure: How Digital Ads Helped Turn CNN's Lou Dobbs Problem into a PR Nightmare
Like all digital success stones, this case study is not about reinventing the wheel, but about modernizing a strategy that has always worked. The strategy we improved on: Make an outrageous ad with a compelling premise and run it just enough to get...
Owens, Omens and Dairy Cows: The Topsy Turvy Story of the Special Election in New York-23
It was the last thing we wanted to hear. [ILLUSTRATION OMITTED] It was September 11, 2009. We had just begun shooting television commercials for Democrat Bill Owens in the upstate New York 23rd Congressional District special election and we were...
Targeting the Most Unusual Electorate in America: How Innovative Targeting Helped Win a Record Third-Term for New York City's Mayor
On the surface, New York City Mayor Mike Bloomberg seemed like a shoo-in for reelection in early 2009. He was a popular incumbent with access to an unlimited war chest. (In his first two campaigns for mayor, Bloomberg spent more than $150 million of...
Targeting the Right Voters, with the Right Message, at the Right Time: Using a Bifurcated Mail Program to Reach Election Day and Early Voters
The conventional wisdom in the Kansas City media was that Kansas Sen. Julia Lynn (R-Olathe) and U.S. Rep. Sam Graves (R-Mo.) faced uphill battles holding onto their seats in the Democratic wave of 2008. Their problems were similar, but the political...
The McDonnell Model: Reversing the Obama Wave with a Detailed and Disciplined Campaign in Virginia
After President Barack Obamas impressive 7-point victory in Virginia in 2008, many observers placed Virginia squarely in the purple or even blue state category. Only 12 months later all that changed. In every respect, Gov. Bob McDonnell's victory...
Top 10 Freelancers
Gary Chouest His money has been used to cozy up to Democrats and Republicans alike, and his offshore services company has the government contracts and assistance to prove proximity to power might have its advantages. Roy Fletcher A gun for...
Trying to Be Everywhere at Once: Telephone Townhalls Extend a Campaign's Reach without Breaking the Bank
Those running for office have a dilemma: They need to reach as many people as possible but can't waste time or resources--which are limited for us all--on chasing votes they will never win. Many campaigns have chosen to use virtual or telephone townhalls...
Waste, Fraud and Abuse
It's time to end waste, fraud and abuse. I don't mean in government. I mean in our campaign messaging. We have become so adept at finding a phrase that works that our collective creativity has withered. Political technology neutered what could be gutsy...
Winning with Obama: For Democrats, November 3, 2009 Was like Taking a Dose of Bad Medicine, but There Is a Cure
So here is a message to all Democrats who, in 2008, were swept into office on Barack Obama's tidal wave of hope, optimism and change: Winning isn't easy. For those running in an open seat or running for reelection: Your formulation should change with...
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