Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 11, No. 9, October

Annual Reports (... Who Reads Them?)
Annual reports, the 'Rodney Dangerfields' of corporate communication, earn surprising respect from institutional investors. 'THE RODNEY DANGERFIELDS of corporate communication," wrote one seasoned investor relations professional describing annual reports....
A 'World of Differences' Faces the International Communicator
If the typical communicator feels beset with complex challenges, think of those communicating across national borders, or even to global audiences. That was the topic of discussion for a panel of seasoned international communicators who gathered during...
Print: A Road Kill on the Information Superhighway?
In the frenzy to get wired, has that old and humble form of communication that we know as the printed page become obsolete, a casualty of progress, a road kill flattened and shoved in the ditch by the juggernaut computer? Absolutely not, according to...
Publications Adapt to Leaner, Meaner Nineties
Between 1988 and 1994, organizational publications hit a fork in the road: Some went straight to extinction; survivors swerved right to lower costs, higher return on investment and a solid linkup with the organization's vision and mission. To some communicators,...
What Are Your Core Communication Values?
1 Being empathetic A wonderful writing professor I once studied under told our class, "If you can't get into the heads and hearts of your audience, you'll never get published." Without vicariously experiencing the thoughts and feelings of others, then...
Writing: Your Way to Fame and Fortune
Writers are a special breed. Good writers are in short supply and great demand. Today, as throughout history, they are the main translators of knowledge. Talented writers are asked to take technical statements from many specialty fields and make them...
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