Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 12, No. 3, March

Employee Communication: From Nice to Necessity
Historical, economic and technological changes transforming the nature of work also are elevating the role and significance of the employee communication function. At one time, employee communication was considered a backwater in the communication world....
Getting SMART
How smart are you in the communication process? Is your communication plan Strategic, Measurable, Reasonable and Targeted (SMART)? When the communication team at Miles Inc. faced some major changes a few years ago, Elliot Schreiber, senior vice-president,...
How to Develop a Marketing Perspective
'Marketing is everything," Regis McKenna wrote in Harvard Business Review three years ago. As a world-renowned leader in the field, he should know. I've found that marketing also is everywhere. Seattle, Wash., grunge rockers Nirvana even have a song...
Improve Pictures through Placement and Cropping
Effective photo-editors and publication designers must do more than just choose pictures that best tell the story. They must also create relationships and meaning through careful picture positioning. The four photographs in the accompanying story are...
Internal Communication: Have We Missed the Mark?
Only 37 percent of U.K. companies say employee communication is carefully planned before a major change (Smythe Dorward Lambert). In the U.S., the biggest regret among CEOs recently through a major restructure is inadequate communication with employees...
Ole Tex Braggs "Ain't This a Fine Hoss-Pistol? Yes, Sir, I Grew It from a Colt!" (Grammatical Errors) (Wood on Words) (Column)
Wes Pedersen, who is director of communications and PR for the Public Affairs Council in Washington, D.C., was reading some short bios of officer candidates for PRSA's Counselors Academy when he spotted this: "(Candidate) purchased his firm in 1978...
On the Record or off the Record? How Much Should You Say in an Interview?
Sensational journalism is not limited to British tabloids. Witness two journalistic flaps that developed within a week of one another in the U.S. First came the controversial broadcast of an interview with Kathleen Gingrich over the CBS television network....
Secrets of Building Influence
Four experts discuss ways communicators can develop influence with key decision makers in our organizations. It seems the winds of revolutionary change are scarcely rustling the curtains when it comes to blowing influence with senior management our...
Use Opinion Research to Build Strong Communication
The brand manager was a hunter, sportsman, and self-described "man's man." His company's alcoholic beverage sales were booming. He loved the agency's macho new pitch for the product, with ads poking non-too-subtle fun at "sissies" who drank competing...
What Is Truth?
Quotation marks are handy symbols. Writers conveniently and clearly tell readers when a statement reflects exactly what was said. Well, most of the time, that is. It's a practice of some organizational publications to correct grammatical errors in a...
You Don't Want Me as Your Judge, Unless
If you've ever entered a writing contest or a communication competition...if you're thinking about entering owe...if you're considering accreditation...you probably will be able to use some of the tips and tricks that follow. Presently serving his third...
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