Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 28, No. 6, November-December

A Decade of Achievements: As Julie Freeman, ABC, APR, Ends Her Tenure as IABC President, Staff and Volunteer Leaders Look Back on 10 Very Good Years
[ILLUSTRATION OMITTED] While a sense of humor and ease with people and situations may not seem like the key characteristics one looks for in an executive leader of a membership association, they are critical to keeping the organization running smoothly...
Coaching Leaders to Be Better Communicators
Today's CEOs are called on to communicate in many different situations and to a wide variety of audiences, ranging from shareholders to employees to the media. But many lack the expertise to tailor their messages to different audiences and situations,...
Found in Translation: Learn the Seven Drivers of Corporate Reputation That Can Help Build Trust among Consumers in Asia's Emerging Markets
Earlier this year, at a meeting of financial services professionals to discuss ATM efficiency, two divergent views were heard that, oddly enough, reflect the challenge of building corporate reputation in Asia. The U.S. representative at the table...
Holding Sway: Social Media's Potential Impact on Reputation Is Well Documented, but by Understanding How the Tools Work, You Can Stay on Top of the Game
Social media have become so ubiquitous that it is worthwhile to reflect on whether these new online communication applications do, in fact, change the way companies manage their reputation, and if so, how? Mass collaboration, collective intelligence...
Local Values, Global View: Building Reputation Capital in a Multistakeholder World-The Brazilian Way
[ILLUSTRATION OMITTED] Brazil's unique blend of government involvement in business and society's interest in corporations giving back to the communities in which they operate gives the country's globally minded companies a built-in advantage in...
Reputation, Here and Now
I Participated not long ago with senior IABC staff and the international executive board in a series of discussions that led to the development of IABC's strategic plan. We've been through these exercises before, of course, but something was startlingly...
Rethinking Digital Storytelling: There's Much More to It Than Just Tweaking the Format or Adding Hyperlinks
What comes to mind when you hear the term digital storytelling? With so many opportunities to tell stories on so many different platforms, a number of definitions are emerging. Organizations such as the Center for Digital Storytelling, an international...
Social Media Take Shape in India: A Young, Tech-Savvy Workforce Is Just One Factor in the Country's Drive toward New Media
Social media are gathering strength in India. According to Nielsen, social media use in the country is growing at a robust 100 percent annually, and by 2012, an estimated 45 million people in India will be users of social media. Already, Indians spend...
The Face of Work: Storytelling Portraiture: The Best Examples Define Character and Personality as Well as the Task at Hand
[ILLUSTRATION OMITTED] A portrait of someone at work must do more than just present his or her appearance. It must seek to define character and personality, as well as the nature of the work itself. I try to combine spontaneous expression and body...
The Five Rs of Reputation: If We Want to Make a Major Impact and Get Our Executives and the CEO on Board, We Need to Focus on the Elements That Define Reputation
In recent years, the concept of corporate reputation has gathered widespread attention and interest. Businesses no longer regard the traditional financial indices as the only indicators of their progress. As a measure of success, reputation rivals...
The Innovation of Discovery
A few years ago, amid strong indications that the ways in which people were accessing content were changing rapidly, IABC embarked on an initiative to deliver content to members in an entirely new way. Harnessing the power of technology for content...
The Power of Accreditation
[ILLUSTRATION OMITTED] Kate Stebbings, ABC, director of business development for IABC's accreditation committee, discusses the value of IABC's Executive Accreditation Seminar (EAS), an intensive weeklong accreditation option. The next session is...
The Real Value of Reputation: It Takes Just a Single Incident to Shatter a Company's Reputation. to Avoid Such Situations, Communicators Need to Take a Strategic Role in Shaping Public Perception
Our purchasing decisions are governed by two factors: our perceptions of the features of the products or services we are interested in buying, and our perceptions of the companies that stand behind them. Marketers have spent their careers (and virtually...
Truth vs. Rumor: Faced with a New Threat to Its Billion-Dollar Tourism Industry, Louisiana Fought Back with a Comprehensive Media Campaign
On 20 April 2010, a massive explosion and the subsequent sinking of the offshore Deepwater Horizon oil platform caused a devastating oil spill along the U.S. Gulf Coast. An estimated 4.2 million barrels of oil poured into the Gulf of Mexico before...
What Can We Learn from the 'Real World'? Communicators Who Struggle to Find Creative Ideas in a Corporate Setting Need Only Look at What's Happening outside Their Walls-On Websites, in Magazines and Even on TV
As a consultant, I get a lot of requests from clients who want to "benchmark best practices" with other companies. In other words, they want to see what other communicators are doing that works and then try to do it too. Which is a good idea. There's...
When Numbers Aren't Enough: Japan's Tsunami and Subsequent Nuclear Disaster Offer Critical Lessons for Crisis Communicators
Until 11 March, most people in Japan had never heard of a sievert, let alone knew that it was a measure of radiation exposure. Many had never given much thought to all the automation that makes the country, particularly Tokyo, run: the escalators and...