Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 7, No. 6, May-June

A Single Europe: So Far and Yet So Near?
Equally disconcerting is that the Community's history is one of compromise, backbiting, recrimination, petulance, grandstanding, infighting and ad hoc political and commercial alliances, many of them of short duration. Presiding over these uneasy...
Business Communication in Millennium III
Every national economy is becoming a more intimate part of an integrated global economy. The consequence for American businesspeople is that the traditional isolation, parochialism, and chauvinism, which have characterized post-war business America,...
CEOs in the Slammer or What to Do While Your Boss Does Time
CRISIS PR has become second nature to Mary McGeachy. Not only has she been involved as Business Week's director of public relations during the three-year insider trading scandal that continues to haunt the US financial news magazine, but she's also...
Communicating in the 1990s - Are We Ready? the Simple Answer Is No - We Are Not
What I see is a fundamental shift in the way North America conducts business in the coming decade. Because whether we work for a large corporation, a small company, a government office, not-for-profit organization or an agency-we will all be affected...
Communicating with Pictures: Key to 21st Century Publications
As I begin my fourth decade of helping organizational publications make and use photographs more effectively as communication, I marvel at the pace of technological change since IABC burst upon the scene 20 years ago. Back in 1970 we banged out our...
Employee Communication in the '90S: Great(er) Expectations
EMPLOYERS are becoming more aware that employee loyalty, commitment, and concern for quality depend on effective employee communication. Yet most corporate communication efforts are still missing the mark. And as workers grow more demanding in the...
Everything You Ever Need to Know about Anything
No matter how well established you are in the marketplace door, to ensure that your marketing efforts continue to meet with optimal returns, you'll need to understand as much about your targets as you can. In this article we'll explore answers to the...
Four IABC Leaders Look 20 Years Ahead
Worldwide trends in place today-a global economy, instant access to information, satellite technology, cultural diversity and loosening or disappearance of political borders-will continue to accelerate and intensify, according to experts. The changes...
Goodbye to the Golden Era of Mass Communication
AS NEW TECHNOLOGY for communicating proliferates, we could end up communicating less. With the burgeoning of our technical ability to send messages - to saturate large audiences over a wide geographic area, or to zero in on one or more persons in...
If Someone Would Have Told Me in 1970 That 20 Years Later ... Men Would Put Goop in Their Hair and Whack off Their Sideburns and Wear Pink Suspenders, I Would Have Believed They Had Stolen My Drugs
What would it be like were you to have gone into a coma 20 years ago (the result of having to review annual report copy with accountants) and had just been revived because the copy is now ready for typesetting? What would you notice most about how...
In Search of the Good Life
Communication professionals work from urban townhouses and rural farms; they work in glitzy corporate towers and on cozy waterfront houseboats. They churn out employee news sheets and act out theatrical productions, oversee staffs of hundreds and rely...
PR Bloopers
Because public relations is so public, goofs and gaffes frequently are exposed to the world, buck naked in bright lights of media that delight in flubs and foibles, especially when it involves bungled PR. Sometimes the bloopers are amusing, other times...
PR Sages See Growth at Cost of Identity
The multi-billion dollar public relations industry is in a professional "Catch 22"-the more services it offers in more places, the more it evolves into the provider of commodity services, blurring its once distinctive identity from other corporate...
Public Relations Firms Expand Abroad as Clients Seek Worldwide Service
Multinational. Global. Pan-European. They are the buzzwords of the 1980s, words that have joined "leading, largest, oldest and best" on the list of adjectives that public relations executives labor mightily to get attached to their clients' names in...
Recollections of IABC's Early Days
It's the 20th birthday year for IABC. But don't think IABC was born full-grown at a communication conference in Pittsburgh, PA. in June 1970. Far from it. The structure, the services, the values, the membership resulted from the work and effort of...
Saluting the 1990 Gold Quill Winners
Bravo to those who walked away with the gold in this year's IABC Gold Quill Awards program! Nearly 3,000 entries from all over the world represented the best the profession has to offer. One hundred sixteen winners will receive a coveted Gold Quill...
Stuck in the Eighties ... (the 1880s): How the Communication Profession Evolved from the House Organ
It is difficult to pin down the exact origin of industrial publications. Some authorities say the first recognizable industrial or business publication was published in Europe during the 15th and 16th centuries by a German firm known as the House of...
The Great Debate
One well-known communication executive laughed at what he termed "chit-chat," the personal news of employees, the comings and going, the births, marriages and bowling scores. That's not the stuff of real communication," he argued, and no self-respecting...
Tracing the Circuitous Route of Publication Design
Two technological advances and a competing medium greatly altered the appearance of magazines after World War II, and, at the beginning of the 1990s, their impact continues to be felt. The medium, of course, is television, and to fight off its impact,...
Trying to Understand the Daddy of Data Angst: Richard Saul Wurman
Feeling anxious and not sure why? Maybe it's all the stuff that's floating in your mailbox every day. If you can believe what you read, the amount of available information is now doubling every five years; soon it will be doubling every four. More...
You Have to Know So Much to Write So Little
I remember feeling a rush of this freshening breeze in 1967, and how I believed the time was right to put together a short piece I wouldn't have proposed to my conservative employers a few years earlier. It was cocktail time that St. Valentine's...
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