Communication World

Communication World is a magazine specializing in Social Science topics.

Articles from Vol. 13, No. 8, October-November

".But Can They Read and Write?" (Promoting Literacy)
Joan Mclaughlin was shocked to learn that 30 percent of her staff couldn't read and write well enough to use a new computerized menu system. McLaughlin, director of nutrition and food services at St. Michael's Hospital in Toronto, said, "People...
Don Bruun, ABC, 1996-97 Chairman, Discusses the Future of IABC
Don Bruun, ABC, became "hooked" on IABC back in 1978 when he took advantage of IABC's "join and go" offer and attended the Toronto international conference. He has been an active member since then; he was president of IABC's Minnesota chapter in 1984....
Editing: The Hidden Management Tool. How Editing Can Assist Empowerment
As corporations flatten and empower staff, managers must mentor, coach and develop incisive communication skills in their subordinates. Working with writers to refine their thinking provides an ideal occasion to develop staff and to mode a successful...
From Need to Know to Need to Know
The customer's president was angry. "Our products depend on your components. It's bad enough when a component fails, but it's unforgivable if you don't install a replacement immediately!" The ears of the president of the component manufacturer...
Put on Some Other Hats!
When Tim Massie left his job as director of corporate communication at a utility in New York State a few years ago, the daily newspaper announced it with a front-page headline, "Community, Utility Share Loss of a Leader." "It was kind of embrassing,"...
Top Business Schools See Value of Communication Skills
What's this? Listening skills, communication strategy, corporate identity, media training and even writing skills being taught by top MBA schools, right along side quantitative analysis, production theory and finance? In their efforts to better...
University PAOs Have to Be Ready for Anything
Faced with problems such as rising tuition, sports scandals, racial tension, sexual harassment, campus crime and drug and alcohol abuse, public affairs officers for colleges and universities face an array of challenges -- sometimes overlapping and...

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