Applied Semiotics/Semiotique appliqué


No. 25, September

Introductory Editorial: Semiotics and Political Discourse
Welcome to the twenty-fifth installment of the first online literary journal in the world, Applied Semiotics / Semiotique appliquee. We are particularly pleased to bring you an issue devoted to political discourse, as we have long felt that within...
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Opacity in Transparency: A Decade of Photography and Political Communication in Argentina (1999-2010)
Introduction When used together, the words communication and politics have multiple meanings, all of them related to different ideas of what communication and politics are, and what they imply when used together. As Sergio Caletti (2001) argues,...
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Spears and Shields of Discourse in the Political Battlefield: Israeli and Turkish Accounts of the Gaza Flotilla Raid
Introduction Language is not a simple tool for reflecting and representing the world but as Eliot (1996) stated it is a domain in which we perceive, understand, think and communicate with the others. While 'language' is the shared linguistic structures...
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Toward a Semiotic Model of Democracy
Introduction Charles Tilly, the most influential democracy analyst of the preceding decades, sets an agenda for his last book Democracy, which he regards "as the culmination and synthesis of all my work on the subject" (Tilly 2008: xii). Locating...
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The Construction of the Stalinist Post-War (1944-1953) "Soviet People": A Concept in the Political Rhetoric of Soviet Estonia
Introduction The main purpose of this paper is to show how the category of "we" was constructed in political discourse. Semantically, the keywords used in the framework of this paper are the ones established in political rhetoric, such as the will...
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No. 24, February

Translating, Adapting, Transposing
1. Semiotics 1.1. Semiotics of Texts, Semiotics of Cultures In contemporary semiotics, much debate revolves around translation. It appears to be a natural development of the constant focus on texts, whether examined singularly or in relationship...
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Translation as Contradictory Complementary Convergence: Language, Science, and Culture
Preliminaries All signs becoming other signs are signs in the process of translation (1) within the same language (intralinguistic), (2) across languages (interlinguistic), and (3) between sign types (intersemiotic). [1] Intralinguistic translation...
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Introductory Editorial: On Intersemiotic Translation as It Relates to Translation in General
What are the main difficulties facing us when we attack the problem of translation? There is a tendency to assume that we are dealing here with multi-faceted, complex processes involving many levels of organization and description (cultural, semiotic,...
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Sites of Significance for Semiotics
Une version ancienne de cette page existe en francais Foreword If you use this page to build your own, please have the courtesy of providing a link to this site. This is standard practice in a community of scholars, even on the WWW. This page...
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Translation as Communication and Auto-Communication
IF ONE WANTS to understand translation, it is necessary to look at all its aspects from the psychological to the ideological. And it is necessary to see the process of translation, on the one hand, as a complex of interlinguistic, intralinguistic,...
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Visual Praxis: Moving the Body, the World and the Self
A man sets out to draw the world. As the years go by, he peoples a space with images of provinces, kingdoms, mountains, bays, ships, islands, fishes, rooms, instruments, stars, horses, and individuals. A short time before he dies, he discovers that...
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Jakobson's Translational Paradigm Language--that first and supreme tool which homo (man and woman) as a fabricator of linguistic and cultural projects shapes to communicate, to teach, and to command--employs as two essential tools visual (graphemic)...
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Iconic Features of Translation
From a semiotic perspective the text is made of sign material. This means to say that the text, any text whatsoever, is already a translation in itself, is already an interpretation. Translation across languages is a specific case of translation across...
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Culture and Translation
Any analysis of translation and culture can only begin by providing definitions for both concepts. Presumably, both concepts can be intuitively grasped by most readers of this article. Nevertheless, providing unambiguous definitions for them is well-nigh...
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"Flesh of Glass:" Choreographic Body and Intermedial Sense: Notes on an Intersemiotic Issue
Among the current, diversified landscape offered by contemporary performing arts, since we will be talking of the choreographic body, we implicitly set ourselves within the dance field, though dance here is to be intended, in a rather broad sense,...
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Modeling Intersemiotic Translation: Notes toward a Peircean Approach
'There are various reasons for constructing models. For example, it may be desired to make predictions about the outcome of experiments. Alternatively, models may be used to clarify assumptions and expose the logic behind a situation.' Houston &...
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No. 23, August

Seuils, Limites et Quantification De la Monstruosite
La reflexion que nous nous proposons de mener s'inscrit dans l'optique de la continuite de nos recherches en semiotique du sensible ou semiotique des passions. Pour tout dire, la semiotique, comme objet de connaissance des textes, aborde plusieurs...
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The Banknote as a Figure of Nationhood in the Balkan Countries
Introduction If we search for a national symbol that everyone comes into touch with every day we encounter those represented on the official banknotes of a country. At that point it is worth noting that the Balkan region has long been associated...
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Esthetics of the Extreme in Shock Websites
The World Wide Web promises relatively unfettered access to information that was previously difficult, if not impossible, to obtain. The Web has been celebrated for its "democratization" of information as well as its ostensible capacity to give a "voice"...
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No. 22, February

Literary Conventions and the Human Body: The Use of Bodily Expressions for States of Mind
A. Correlation bodily expression and state of mind 1. Evidence Variations in the mood of speakers habitually co-occur with variations in their facial expressions or bodily movements. This kind of correspondence has been observed and commented...
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Social and Ideological Stereotypes in Children's Toy Advertisements in Greek Television
Introduction The study of toys as material objects and also of children's advertisements as toys' visual material, leads to a spiral scheme, where the channel (advertisement) and the message (toy) cross, forming signs as "forming mediums", as "carriers...
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The Interpretation of Gender Roles in English Reading Texts by Arab University Students
1. Introduction Human beings have created a world of signs and continue to create new ones to express the anthropomorphic meanings of their lives. These take the form of messages which are normally coded in different means of communication, one...
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Semiotics of Literary Titling: Three Categories of Reference
Introduction: Between naming and titling Any case of naming and titling involves a purpose of identification. [1] This purpose is essentially technical, and is based on needs and considerations outside the named and titled object. The function of...
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No. 21, September

Introductory Editorial No. 21
Welcome to the twenty-first installment of our journal, which is devoted this time around to the importance of the intension. Rather than let the reader attempt to guess at which of the numerous interpretations we mean, let us clarify right away:...
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A Model of Mass-Media Text Types: The Empirical Case of Content from the New York Times
Empirical Content Analyses of News Coverage Data Evaluation and Findings: Rhetoric Across the Mass Media Text Types Traditionally, rhetoric is seen as the art of public speaking, and is closely related to other arts. As a persuasive concept it...
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The Function of Cultural Reference within the Hermeneutic Circle: The Case of Arabic-English Translation
INTRODUCTION Throughout history, translation has been a means of contact between different civilisations. Indeed, the principal task of the translator has been to facilitate communication across disparate languages and cultures. Without doubt, language...
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A Barthesean Reading of Time Magazine's "AIDS in Africa" Cover Story
Myth does not deny things, on the contrary, its function is to talk about them; simply, it purifies them, it makes them innocent, it gives them a natural and eternal justification, it gives them a clarity which is not that of an explanation but that...
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La Phraseologie Au Service De la Mercatique
La phraseologie dans l'orbite de la mercatique (A la recherche d'une phraseologie convergente) La plupart des etudes ou des reunions scientifiques consacrees A la phraseologie se penchent sur ses nombreuses manifestations en langue commune et les...
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No. 20, February

Introductory Editorial No. 20
We are as pleased as ever to bring you Issue No. 20 of Applied Semiotics / Semiotique appliquee, after ten years devoted to academic publishing on this democratic medium known as the World Wide Web. In fact there has been little or no change of emphasis...
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'Being' and 'Doing' as Ontological Constructs in Object-Oriented Programming
Abstract In this article the authors argue that an ontology based either upon 'being' or 'doing' will emerge, depending on which aspect of Peirce's triadic model of the sign is emphasized: the object or the interpretant. Their argument is based...
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The Interartistic Phenomenon as an Intermedial Structure in the Arts
Key words: Intertextuality--Julia Kristeva, Michail Bakhtin, Gerard Genette, Roland Barthes, and the author's idea about the interartisticity; intermediality. Center for Research on Intermediality; interart--Florent Albrecht; intersemioticism--Jacques...
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Beyond Illustration: An Approach to the Text/image: Relationship in Dante and Rodin
In this paper, I would like to consider the relationship between literature and sculpture, and in particular the similarities and differences in the conveyance of a meaning or emotion through the two media. I shall suggest that despite differences...
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