Applied Semiotics/Semiotique appliqué

Articles from No. 21, September

A Barthesean Reading of Time Magazine's "AIDS in Africa" Cover Story
Myth does not deny things, on the contrary, its function is to talk about them; simply, it purifies them, it makes them innocent, it gives them a natural and eternal justification, it gives them a clarity which is not that of an explanation but that...
A Model of Mass-Media Text Types: The Empirical Case of Content from the New York Times
Empirical Content Analyses of News Coverage Data Evaluation and Findings: Rhetoric Across the Mass Media Text Types Traditionally, rhetoric is seen as the art of public speaking, and is closely related to other arts. As a persuasive concept it...
Introductory Editorial No. 21
Welcome to the twenty-first installment of our journal, which is devoted this time around to the importance of the intension. Rather than let the reader attempt to guess at which of the numerous interpretations we mean, let us clarify right away:...
La Phraseologie Au Service De la Mercatique
La phraseologie dans l'orbite de la mercatique (A la recherche d'une phraseologie convergente) La plupart des etudes ou des reunions scientifiques consacrees A la phraseologie se penchent sur ses nombreuses manifestations en langue commune et les...
The Function of Cultural Reference within the Hermeneutic Circle: The Case of Arabic-English Translation
INTRODUCTION Throughout history, translation has been a means of contact between different civilisations. Indeed, the principal task of the translator has been to facilitate communication across disparate languages and cultures. Without doubt, language...
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