The Qualitative Report

Articles from November 11

Brand Equity Planning with Structuralist Rhetorical Semiotics: A Conceptual Framework
Introduction Semiotic research is an integral perspective of the wider discipline of interpretive market research. Proliferating perspectives on branding lay claim to the polyvocal nature of branding research (De Chernatony, 2009). Branding related...
The Impact of Downsizing and Efficiency Measures on Anti-Fraud Resources
The Impact of Downsizing and Efficiency Measures on Anti-fraud Resources While some research shows positive effects of workforce reduction on organizational performance (Bowman & Singh, 1993; Demuse, Vanderheiden & Bergman, 1994), there...
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