Marketing

Articles from May 21

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FMCG marketers are finding there is a huge demand for their skills and experience, especially in newly deregulated areas. In this business it is always wise to have an eye on your next move. Marketers are notorious for their promiscuity in the jobs...
Delivering the Goods
New technology looks set to create a demand for grocery home shopping services, giving food retailers a massive logistical headache. Although home shopping is one of the latest marketing buzzwords, it is not entirely new. Bill Bryson tells us in his...
Digital TV Shows Signs of Life but Not of Innovation
Suddenly digital terrestrial television is starting to show unexpected signs of life - or at the very least a faint pulse. British Digital Broadcasting has gone to all the trouble to work out that if it can get three million subscribers it can make a...
Giants Leap
The stars of the 1998 PR League Tables, compiled by Ken Gofton, are the merged giants and those agencies operating in the dynamic healthcare and IT sectors Consolidation is one of the current themes in PR, which helps to explain why this year's league...
How to Convert a Sales Chance into a Bleeping Mess
How hard can it be to buy a pager? Bloody near impossible, as far as I can see, if you're dealing with Dixons and you want to do anything that interferes with their droll management processes. Recently, one of my dedicated acolytes decided he couldn't...
Kicking the Tobacco Habit
With the almost inevitable introduction of tobacco ad bans across the EU, how are media owners preparing for the loss of revenue? Its all over bar the shouting for UK tobacco advertisers. Last week's final European Union vote in favour of banning all...
Lord of the Aisles
Roger Partington is the man who would be king. Not surprisingly, he refuses to comment on whether he has designs on the top job at Safeway, but to many he is undoubtedly chief executive material. Partington is that rare combination of intellect and...
New Age Finds a New Face
The Body Shop's recent management shake-up aims to refocus the ethical retailer on core products and values while giving its marketing a shot in the arm. Ruth Nicholas asks whether the ailing chain has found the right remedy News of the appointment...
Reclaiming the Customer
Brand owners and retailers in a battle to find out who their real customers are When four major brand owners decide to work together on a project, it suggests that something significant is changing. The Consumer Needs Consortium, uniting Unilever, Kimberly-Clark,...
Renault Turns Sales Corner
Renault's UK sales have taken off with the launch and development of the Megane. Claire Murphy reports on what has put the car out in front Renault, which for years has relied on the monosyllabic charms of French girl Nicole and her father to sell its...
There's a Trick to Making Your Bills Seem like a Treat
It is no longer enough to get the price level right for your product or service. How is the customer going to pay? Will it feel like a burden or a pleasure to hand over the money? Despite the ongoing improvement in the economy, we continue to observe...
They Think It's All Over
Not quite The Brits or PFA Player of the Year, but here are the IMC Sport Football Awards for 1998 the largely unbiased selection of the high- and low-lights of the season, nominated by an IMC Sport voting panel spanning four nationalities, three generations...
Top 12 Political and Public Sector
The setting up of a Scottish Parliament and a change of government in Westminster are changing the landscape in both the political and public sectors In the public's mind, political lobbying is still linked to the mid-90s sleaze scandals, and the idea...
Top 25 Financial Services
With ever greater emphasis being placed on financial services this is a growth market, but one where niche skills are essential 'Financial PR' is a broadly sweeping term. Once it equated mainly to the newspapers' City pages, but now, in media terms,...
Top 25 Medical
The healthcare sector is enjoying significant growth. For agencies prepared to develop staff skills and seek out specialised areas, the rewards can be great Healthcare is not as big an area of specialisation as information technology. The combined medical...
Top 40 Information Technology
IT companies' willingness to embrace PR and use it for brand building has set the market buzzing, bringing in big generalist agencies and causing salaries to rocket There seems little doubt that information technology is one of the busiest areas in...
Top 50 Business-to-Business
Our tables show that the business-to-business sector accounts for a surprisingly big chunk of the PR market, reflecting how seriously business clients take the profession Communicating with clients' trade CUStomers and suppliers represents a huge chunk...
Top 50 Consumer Audience
As more brands look for innovative ways to raise their profile and put a strong message across to consumers, PR strategies play a greater role. Here we look at general consultants and specialist sectors Fifty PR companies claim to obtain at least [pounds]500,000...
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