Marketing

Articles from September 12

Advertising Seeds of Destruction
Advertising seeds of destruction The phenomenon of rioting on a serious scale developed in prosperous southern towns during the 1980s. Riots have become highly topical again, and in particular "hotting" on the Blackbird Leys Estate in Oxford. Orthodox...
Benetton Ban Spreads
Benetton ban spreads Fashion retailer Benetton is facing a ban on its controversial newborn baby poster in France and Germany - just days after the ASA demanded it should tear it down in the UK. The decision by the French Bureau de Verification de...
Cider Presses Ahead with Sales Boom
Cider presses ahead with sales boom Following two fine British summers, sales of cider are at an all time high. New drinkers and new products have acted to lift most sectors, leading to growth in the packaged sector in particular. In fact, bottled,...
Citroen Relaunches AX to Woo Small Car Buyers
Citroen relaunches AX to woo small car buyers French car maker Citroen has unveiled its new generation AX supermini range. The car, on display at the Frankfurt Motor Show this week, represents the first revamp of any Citroen since the company recently...
Clarke Launches New Brands after Lyons Buy
Clarke launches new brands after Lyons buy Clarke Foods looks likely to launch a battery of innovative new products in a short time as it fights to shed the poor image the Lyons Maid brand has acquired in more recent years. And these developments...
Code Crisis for Cross-Selling
Code crisis for cross-selling Banks and building societies are frantically searching for ways to avoid restrictions on their marketing of non-banking products, following a second attempt by the industry to draw up a self regulating consumer protection...
Last Big Puff for Cigars as EC Snuffs out Use of TV
Last big puff for cigars as EC snuffs out use of TV The UK's biggest cigar brand Hamlet is to go out with a last-ditch blaze of nostalgia before it gets banned from TV in three weeks. In a final effort to shore up awareness, parent Gallaher will...
Marketing Guide 22: Field Marketing
Marketing GUIDE 22 FIELD MARKETING The door-to-door salesman with is cheap briefcase full of samples is an endangered species. The future belongs to field marketing. Our latest Marketing guide, produced with the help of CPM Field Marketing, tells you...
Music Biz Should Pay the Piper
Music biz should pay the piper Advertising and pop music are perhaps the two most accessible art forms of the masses. Certainly they dominate contemporary culture in many tangible ways. Both advertising and pop music are huge industries. And both...
Rolling onto TV
ROLLING ONTO TV Advertising toilet paper is a television-driven business. Market leader Andrex - relaunched last week by parent Scott on a more environmentally friendly ticket - spent the best part of 4m [pounds] on the box in the year to July 1991....
Schooled in Promotions
SCHOOLED IN PROMOTIONS The Daily Mail has committed more than 100,000 [pounds] to a sales promotion in the next few months - but it doesn't know when it will happen. If that sounds bizarre, there is a simple explanation. The paper is picking up the...
Talking at Odds over Eco-Labelling
Talking at odds over eco-labelling Read the first and the last few pages of last week's Commons environment committee report on eco-labelling and you can only conclude one thing: that eco-labelling is bunk. None of the witnesses called by this gaggle...
The Coupon Comes of Age
THE COUPON COMES OF AGE "I'm not going to co-operate on this one." The reply, from Tesco's national marketing controller, is a typical one from a retailer who's being prodded for marketing plans. But the issue here is simply coupons. Why so sensitive?...
Top Man Quits Abbey Nat
Top man quits Abbey Nat Abbey National bank has restructured its whole sales division, following the resignation of sales director, Alan Dunstan only ten days ago. Dunstan's role has been scrapped. In his place sit two retail directors, Malcolm Parker...
UK Giants See Fortunes in Reverse
UK giants see fortunes in reverse August new car sales figures have revealed an astonishing reversal of fortunes for the UK's two biggest manufacturers, Ford and General Motors-owned Vauxhall. Ford, the market leader, has seen its massive confidence-boosting...
VIP 'Comparative' Coupon Makes Direct Debut in UK
VIP |comparative' coupon makes direct debut in UK A new kind of coupon aggressively designed to capture consumers of rival brands will be launched in the UK early next year. It is designed to prevent existing product users benefiting unnecessarily...
Voucher Values
VOUCHER VALUES Voucher mania continues to rage in the high street as more and more retailers plunge into the battle to woo the corporate customer. New entrants into the market like Sainsbury are already claiming quick success from voucher schemes....
Wrestling with the Regulators
Wrestling with the regulators By the way things seem to be going, soon a key part of any marketer's job will be to be one step ahead of a 1001 real and would-be regulators. Suddenly, it seems, the regulators are on the march. Every marketing move...
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