Marketing

Articles from May 18

Blockbuster Ad Offers the Warm Glow of Companionship
Blockbuster draws on the feel-good factor of being with friends in its latest ad, writes Emma Reynolds Blockbuster's new release is certainly one to remember, as its latest ad, created by Doner Cardwell Hawkins, enters Adwatch at number 19, with...
CGU in Bid to Lead Online Home Buying
CGU is putting a [pounds]10m marketing push behind its new house-hunters' web brand, assertahome.com, to make the brand the UK's biggest online home-buying and selling service. CGU launched the service on May 10 to coincide with the company's first...
Coke's Chief Quits to Take Nestle Job
Coca-Cola GB is drafting in one of Coke's top global marketers to replace marketing director Andrew Harrison, who is moving to take up the top job at Nestl[acute{e}] Rowntree. Harrison will be Nestl[acute{e}]'s marketing director from July, filling...
Comment
Many media agencies are still caught up on the above-and below the-line debate and many new graduates are still attracted to the perceived glossy life of an above-the-line agency. The reality is that clients increasingly want total communications...
Company Cv
Company facts Richard Tompkins, of The Green Shield Trading Stamp Company, opened the first 17 Argos stores in 1973. Great Universal Stores bought the company in April 1998 for [pounds]1.9bn. The company consists of Argos Distributors, Europe's...
Direct Watch
March 2000 was a mixed month for consumer direct mail. Financial services activity rose on last year, while non-financial mail fell sharply in most areas; and although total spend of [pounds]141m was 11% up on February, it was 7.5% down on March 1999,...
Does Research Require an MA?
Julie Bird asks how researchers will benefit from the industry's first MA From September, Kingston Business School will be running the first MA qualification in market research. With places for 30 students, the course is designed to be flexible...
Granada in Catering Talks
The struggle for control of a restructured ITV took a further twist this week when it emerged that Granada is in talks with catering group Compass to merge the two companies. The merger, expected to be finalised this week, would be followed by a...
Heard the News? Radio's Profit Margins Have Left TV in Its Wake
Who knows where it will all end, with people prepared to pay ten times total revenues? Ask David Mansfield at Capital Radio why he decided to sell the TV bit of Border Television and keep just the radio stations and you get two answers. The first...
High Street Banks Line Up to Rival Egg Online
Can Egg maintain its position as the UK's top Internet bank by extending its brand? Prudential announced last week that it is to sell part of Egg, the UK's biggest internet-only bank, with about one million customers and [pounds]7.5bn infunds. ...
How Digital Will Alter Our Home Entertainment
Success in the digital market means building strong long-term relationships with customers The development of digital technology has already made an impact on the entertainment market more than any other, and is causing rapid change in two specific...
How to Best Target Active Young Men
Advertisers should look beyond sports sponsorship in targeting young men, writes Mary Cowlett When it comes to targeting young men in the 20 to 35 age bracket, sport has always been the traditional hook, and this year is no exception. With Euro...
Iceland Chief in Shock Exit over Culture Clash
Iceland marketing director Alan Shepherd quit the retailer suddenly last week after just six months in the post, without a job to go to. Shepherd resigned following a 'culture clash' with Russell Ford, Iceland's managing director and former marketing...
ISBA Unveils Model Contracts
The incorporated Society of British Advertisers (ISBA) is launching an initiative to prevent disputes between clients and agencies over direct marketing and sales promotion contracts. ISBA developed a model contract for DM and SP of a similar service...
Job Interview
Name lain Langridge Company Capital Interactive Job title Head of marketing What attracted you to working in the radio industry? Initially I was more attracted to the company -- Capital Radio -- than the industry. Later I realised that...
Labour Finally Has Competition in the Marketing Stakes
Agencies pitching for the New Labour advertising account in March were asked to grapple with an unusual problem for a party which has been in power for four years: a lack of opposition. The agencies were told Labour's media and marketing spin-masters...
Letters
Why I took Iceland to the ASA Anthony Trewavas FRS, Professor in Plant Biochemistry, The University of Edinburgh I am the person who referred the Iceland pamphlet to the ASA and gave rise to your story 'ASA slams Iceland over GM ad claims' (Marketing,...
Make More Sense of In-Store Appeal
POP is having to fight hard to secure valuable retail real estate. No matter how much you spend on TV, press and posters, no matter how clever and integrated your campaign is, you could be pouring money down the drain if consumers don't bring their...
RHM Aims Organic Food Range at Mass Market
Rank Hovis McDougall is to bring organic foods to the mass market with the launch of a new enterprise called The Enjoy Organic Company. It will be run independently of the main RHM operation, which includes Bisto, Robertson's and Sharwood's among...
Rover's White Knight
John Towers Chairman Phoenix consortium When John Towers was chief executive at Rover in the mid-90s, its headquarters was strictly no-smoking. But it did little to deter the frantically-puffing Towers, who walked round with an ashtray and...
Safeway and BA Moves Suggest End for Faddery
Braver are those who refuse to be overwhelmed by market fads in the first place At the beginning of this month, astrologists were predicting turbulent consequences from an extremely rare conjunction of the sun, moon and five plants in the constellation...
Stop Moaning - Private Dicks and Escort Girls Can't Afford Peak TV
Where will private investigators advertise? In the middle of Coronation Street? The British used to be known for the stiffness of their upper lips and a 'mustn't grumble' attitude. Goodness knows how a nation of moaners and over reactors ever acquired...
The Changing Face of Women
BMRB's TGI market research has entered its fifth decade of measuring the British Consumer. By comparing its data from the end of each of the past four decades we provide an insight into how economic power and home life has changed over the year for...
The Releventless Rise of Online Research
It's easy and it's cheap, but does Internet research have a dark side? The internet poses both threat and opportunity for the world's leading market research firms. It is a threat in that it allows smaller companies to carry out research at a...
Tories Choose Yellow M for 'Plain-Speaking' Ads
The Conservative Party is to wage a hard-hitting advertising campaign ahead of the next election, following the appointment of Yellow M as its advertising agency. The agency, based in Edinburgh and Newcastle, beat off M&C Saatchi division the...
US Marketing Forum Is All at Sea
Jane Bainbridge joined the US Marketing Forum event on the QEII, expecting to find the cutting edge of marketing. But somehow it didn't quite work out like that[ldots] It all started so promisingly. Around 500 marketers, plus assorted exhibitors,...
Why Loyalty's Not as Simple as ABC
As Safeway ditches its ABC card scheme, saying that consumers prefer lower prices, Alexandra Jardine asks whether 'loyalty' cards are a modern-day misnomer When Safeway announced it was scrapping its loyalty scheme last week, there was a ripple...
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