Marketing

Articles from September 6

A Daily Sporting Chance
A daily sporting chance The Sport gleans much of its dubious image from portly proprietor David Sullivan, who invokes the scorn of the stuffy newspaper establishment because he made his money through soft porn and racy tabloids. Now Sullivan is shifting...
Business and Industry Can No Longer Ignore the Increasingly Bitter Debate over Education
Business and industry can no longer ignore the increasingly bitter debate over education While the profile of political debate has been lowered during the summer recess, the backroom planners of all major parties have been working on the key issues...
Caution by Design
CAUTION BY DESIGN "There is still scope for a more professional approach on behalf of design agencies." "The UK design business . . . is growing daily in sophistication and ambition." Two sober statements that, with hind-sight, look more like ironic...
Green Bill Just a Waste of Time
Green Bill just a waste of time What is the Government up to over its Green Bill? If there ever was a case of hasty promises being made and expectations raised, this surely must be it. Only a year ago Mrs Thatcher was going Green around the gills....
Maxwell Stands by European
Maxwell stands by European Robert Maxwell has broken his silence on the European newspaper to insist it is exceeding sales guarantees to advertisers and will be in profit by next May. Following last week's claim that the paper sold 340,000 during...
Now See Hear
NOW SEE HEAR Thisisprettyhardtoreadisn't it? If it went on too long you'd probably turn the page pretty damn quickly. The same principle applies to radio ads. It's a pain to listen to the ones that gabble along - squeezing in addresses, phone numbers...
Style Counsel
STYLE COUNSEL Have you recently entered an office and noticed that everybody is dressed rather similarly? If so, you have observed the latest trend in corporate clothing. It is what Tim Sandford of Spring Grove, one of the major players in the design...
Superstars Take to TV in BSB Movie Push
Superstars take to TV in BSB movie push Top personalities Richard Attenborough, Christopher "Superman" Reeve and England striker Gary Lineker will spearhead BSB's autumn TV ad campaign due to break this month. The [pounds]12m campaign is expected...
The Art of Gentle Persuasion
THE ART OF GENTLE PERSUASION Everyone has problems, but some have more than others. So what does a company do when everyone thinks that the industry it operates in stinks - literally? Waste management does not exactly conjure up pleasant images but...
The Write Stuff
THE WRITE STUFF There is a sharper focus these days on company literature's role as the front end of corporate identity. Companies used to budget large spends on the visual aspects of identity - with new logos, liveries, typography and colour schemes....
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