Marketing

Articles from February 22

Advertisers Use Shock Tactics to Grab Notice in Tough Times
Advertisers use shock tactics to grab notice in tough times If an ad fails to get noticed, it may as well be binned. But as budgets contract, there are strong signs that the need to get talked about is pushing ads deeper into public controversy. ...
BSB Beams into Sky Price Band
BSB beams into Sky price band British Satellite Broadcasting (BSB) looks set to match the retail and rental deals offered by Sky Television during its launch period, according to electrical retailers. This follows last Friday's official announcement...
Bullish Bauer Takes the Plunge with Title Launch
Bullish Bauer takes the plunge with title launch Bauer, the German publisher of Bella, is remaining bullish about the prospects for new launch Take a Break despite this week's ABC figures which show a sharp decline in sales for individual women's titles....
Could EC Restrictions Prevent Certain Products Being Advertised - and Is the Industry Prepared?
Could EC restrictions prevent certain products being advertised--and is the industry prepared? I normally abstain in elections. Clowns are for throwing pennies at, not votes. But I took care to vote against joining the EC in the 1974 referendum. This...
Delnevo's Cutting Wit
Delnevo's cutting wit Hairdresser: Doing anything nice this weekend? Customer: Well, actually, I'm going to a funeral. Hairdresser: Mmm, lovely. Water warm enough for you? Hairdressers are much maligned. Butt of many a sitcom joke, they were even...
EMAP Thinks Big for Slice of Screen Scene
Publisher is hoping to cash in on growing youth interest in TV stars EMAP thinks Big for slice of screen scene Youth magazine publisher EMAP Metro, is launching a fortnightly magazine to reflect what it says is a growing interest in TV celebrities....
FKB Forms United Front to Stop Infighting between Divisions
FKB forms united front to stop infighting between divisions Leading sales promotion firm FKB has lost its managing director Peter LeConte to rival company KLP in a radical restructuring. Le Conte joins KLP as new business development director as...
Man's Best Chum: Crufts Sponsor Mars Has Turned the World's Top Dog Show into a Vast Advertising Vehicle for Pedigree Petfoods
MAN'S BEST CHUM Cruftssponsor Mars has turned the world's top dog show into a vast advertising vehicle for Pedigree Petfoods. As a precisely orchestrated exercise in sponsorship, it cannot be bettered. The assault starts weeks in advance, covers acres...
Market Shares: The Fast Approaching 1992 Presents New Challenges for Market Research but How Can Differing Techniques of National Surveys Be Combined to Gain Real Understanding of an Overseas Market?
MARKET SHARES The fast approaching 1992 presents new challenges for market research but how can differing techniques of national surveys be combined to gain real understanding of an overseas market? Robin Cobb investigates The people who chart and interpret...
Paying Attention to Detail
PAYING ATTENTION TO DETAIL The 80s ushered in an era of niche marketing and lifestyle marketing. Marketing consultant John Whitehead predicts that specialist marketers of the 90s will demand that databases focus more closely on the individual. Enter...
PR Deluge in Perrier Drought
PR deluge in Perrier drought The timing, at least for the social historian, is perfect. Not even two months into the new decade and one of the great symbols of the "designer" 80s, Perrier water, is being temporarily withdrawn from every world market....
Suchard's Chocolate Drop
SUCHARD'S CHOCOLATE DROP One year after its Milka lilac cow launch Suchard is still struggling to scale the alps of the UK market. However, Mike Johnson finds the European brand leader is very determined A lurid lilac Alpine cow first waddled its way...
Suddenly 1992 and All That Seems Old Hat. A United Germany Now Appears to Point the Way Forward
Suddenly 1992 and all that seems old hat. A united Germany now appears to point the way forward The release of Nelson Mandela has distracted our attention at a time of further astonishing changes inside Europe. With the minimum of preparation, the EC...
Tuning In
TUNING IN The Smith and Jones show wins the Capital Radio/Marketing award for the Nationwide Anglia. But, wonders Raoul Pinnell, if radio is more immediate and above all cheaper, why does it fail to build on these natural advantages? Radio is best when...
Virgins & Groupies
VIRGINS & GROUPIES "In 1989 the UK market research industry spent about [pounds]4m on recruiting face-to-face interviewers . . . for nothing." The contentious quote comes from a paper on the serious but little discussed problem, by Stella Hall...
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