Marketing

Articles from March 22

Age of Reason
AGE OF REASON Look at the pictures on this page and you will soon understand why UK marketers have found the so-called "grey" market so elusive. The one thing these people have in common is that they will be at least 50 before the turn of the century....
Bobby Sox It to Molson
Bobby sox it to Molson Canada is a funny old place. First it boasts of a national airline with flights so good you won't want to get off; now it boasts a larger so bad you wouldn't touch it with a bargepole. Bob McCabe is the one to blame for Jim...
Brand Stand
BRAND STAND Today, many leading consumer companies are struggling to replicate historical successes. This is not proving easy in a new environment created by global competition, changing demographics, flattening and fragmenting consumer demand, and...
CDs Revolve around Title; Future Publications Makes a Play for Classical Music Enthusiasts
CDs revolve around title Computer magazine specialist Future Publications is launching a classical music title in a drive to capture a new market on the back of the CD revolution. The title Classic CD will carry a CD on its cover every month with...
Confusion Reigns among UK Marketers
Confusion reigns among UK marketers Fears of recession have already prompted nearly a third of the UK's leading marketing companies to overhaul their marketing strategies, according to the latest Marketing Forum survey. Nevertheless, four out of...
Direct Mail Image Hit by Timeshare Cowboys
Direct mail image hit by timeshare cowboys The direct mail industry is increasingly being undermined by misleading timeshare promotions and an influx of lottery offers, says an industry report. The report, published by the Direct Mail Services Standards...
Gloom Lifting on Docklands
Gloom lifting on Docklands "All publicity is good publicity," the old saying goes. But people responsible for marketing London's Docklands, who have seen the area's media image sink lower and lower, would probably not agree. Despite all the criticism...
Great Scots
GREAT SCOTS It may seem facile to compare recent events in Scotland's ad industry with the tumult shaking the Eastern Bloc, but the comparison does bear scrutiny. Never has so much changed in such a short time in adland north of Hadrian's Wall. For...
IBA Muzzles Pedigree's TV Link
IBA muzzles Pedigree's TV link The IBA has banned Pedigree Petfoods from future sponsorship of a Granada Television pet care programme because of concern over the perceived editorial integrity of sponsored TV. Pedigree is the first casualty of new...
JWT Nets Heineken in Four-Way Pitch
JWT nets Heineken in four-way pitch The world's third biggest brewer, Heineken, has handed J Walter Thompson (JWT) a rumoured $50m billing to act as its agency network across Europe. Although Heineken says it will retain, through UK brewer and distributor...
Mellor May Come Down Heavily on the Side of Continuity When Considering the ITV Franchise
Mellor May Come Down Mellor may come down heavily on the side of continuity when considering the ITV franchise For the moment, or at least until the mad axewoman of Downing Street gets loose again, the odds seem to be swinging in favour of a number...
Oftel Calls Up Telesales Code
Oftel calls up telesales code The Office of Telecommunications (Oftel) is poised to approve a telephone preference service (TPS) which will effectively freeze "unwanted" sales calls. The move will force telemarketing companies to subscribe to a new...
Perfect Pizza's TV Push to Deliver the Goods
Perfect Pizza's TV push to deliver the goods Grand Metropolitan is to relaunch Perfect Pizzas, which it bought from United Biscuits last October, in a bid to make it the "generic" home delivery pizza brand. The company is to mount the sector's first...
The Chancellor's Budget Pledge to Reduce Inflation Spells a Hard Year for Marketers
The Chancellor's Budget Pledge The Chancellor's Budget pledge to reduce inflation spells a hard year ahead for marketers The Chancellor's opening remarks in his Budget speech emphasised his commitment to reducing inflation as his first priority. John...
UK Sets Standard for European Connection
UK sets standard for European connection The UK telepoint mobile communications industry has been given a much needed boost to its credibility by an agreement making a UK operating standard the blue-print for Europe. But it could mean a costly change...
Virgin/IMP's Freeway Drive
Virgin/IMP's Freeway drive Richard Branson's Virgin Group and promotional services market leader IMP have unveiled what they claim is a mould-breaking promotion directed at three million business travellers. "Virgin Freeway", run by a new Virgin...
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