Marketing

Articles from December 8

A Big Girl Now
'Big is beautiful' is the philosophy of fashion house Sixteen 47. Ken Cotton reports on how found an image to match Emerging fashion house Sixteen 47 set out to make a big splash at last weekend's BBC Clothes Show Live at the National Exhibition Centre,...
Bank Agencies Back CA on Ads
Last week a report by the Consumers' Association accused the banks of using "empty slogans" to attract customers. The banks will probably shrug their shoulders and ignore the criticism -- after all, no one has had a kind word to say about them for years....
Consumer Passions
The customer magazine has become more sophisticated in identifying its marketing targets, writes Cathy Bond When the Department of Trade and Industry recently put one of its house magazines out to tender -- circulation 33,000 -- 28 publishing agencies...
Flying High
Air Miles' electronic technology will not only make life easier for customers. Its database will revolutionise the company's marketing. One day last month, Air Miles ensconced its staff and clients at the RAF museum in Hendon for the company's annual...
Games People Play
Corporate hospitality now includes a wide range of activities and excursions to entice clients. Sue Bryant reports on some of the more unusual events and trips available To the general public, perceptions of corporate hospitality must have reached a...
Good Telephone Manners
You are 36, have spent nearly all your working life in one company and have just arrived at Cellnet to take over the marketing and sales departments. There are rumblings in the corridor and a number of your new employees feel piqued that you are younger,...
Loyalty Is Something Else
Some loyalty schemes may instil loyalty, but to offers, not brands. Things are becoming a little confused on the customer loyalty front. Some schemes presented as loyalty programmes are anything but. Indeed, they seem to attack the very notion that...
Making a Stand
Next year's Show '95 is the exhibition for exhibitors. For the experienced and the novice alike, the event promises a wealth of advice on the do's and don'ts of putting on a show. If pulling together an exhibition stand is as much a minefield to you...
Marketers on Marketing
Uncertain, insecure and frustrated? Then, judging by a Marketing Forum survey, you're probably a UK marketer. But it's not all bad news, says Simon Marquis "The current mood in marketing is bullish yet glum." This is the odd conclusion of a newly published...
The Show with Byte
It's an exhibition built around just one basic product, yet it attracts 40,000 people a year. Sue Bryant takes a stroll through Emap Computing's Apple Expo and finds that the key to its success is making an exhibition that's more than just show Exhibitions...
White Elephants on Parade
A year ago the warehouse clubs were predicted to take the grocery multiples by storm. So has the dark invader turned white elephant? Just over 12 months ago, the warehouse club arrived in the UK and the media went discount crazy. They were billed as...
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