Marketing

Articles from January 9

Dedicated Attempt to Make Life Easier
Conference organising is becoming simpler as recession-hit hotel chains set up dedicated meetings divisions, writes Sue Bryant Nobody quite realises how stressful running a conference can be until they've done it. Waiting ages for a reply from the...
Five Ways to Integrate Marketing
On January 1 I ceased to be employed and became a consultant -- a term many consider a euphemism for "unemployed". Happily, my previous employers are among my first clients. I spent seven years with O&M, rising to the dizzy heights of their...
Heinz Draws Up Its First Design Agency Roster
Heinz has drawn up a UK design agency roster for the first time in its 122-year history. As the grocery trade attempts to slough off its worst year for decades, Heinz -- whose core canned foods business has been hit harder than most by shoppers...
L'Oreal Gives Plenitude Bold Anti-Wrinkle Claim
French skincare manufacturer L'Oreal this week makes a risky brand extension on its Plenitude anti-ageing skincare range with a cream claiming to actively get rid of wrinkles. A 3m [pounds] press and TV campaign for the new product through agency...
New Ways to Sell Our Cities
Where are Europe's cities going? This year, Barcelona and Seville will make their bid for glory as hosts of the Olympics and of Expo |92 respectively. But what geographers call "inter-urban competition" looks like growing throughout the EC. From...
Nintendo Fights off Sega with an Early Launch for Super NES Console
Nintendo has brought forward the launch of its next generation video game in an attempt to cut short the success of arch-rival Sega in the top end of the 200m [pounds] console market. The Super NES was originally due to launch in the UK at the end...
Pay Unrest Grows but Bosses Hopeful; Sharp Divide as Junior Marketeer's Spirits Fall but Seniors See Upturn
Sharp divide as junior marketers' spirits fall but seniors see upturn An explosion of resentment about low levels of pay is brewing in the lower ranks of the marketing profession. In a career generally regarded as glamorous and well-paid, half of...
Teaching Marketers New Tricks
While the will-it-won't-it end recession debate becomes our only growth industry, one thing is for certain. Those responsible for managing marketing personnel in 1992 will find their task getting harder. Two recent pieces of research reveal is significant...
The Growing Potential of Job Rotation
The New Year will not bring many marketers the new job they've been hoping for. But instead of simply bumping along the recessionary bottom perhaps they should rethink their career plans. A survey we conducted among branded line managers in 40 first...
The Marketing Salary Survey
Marketers continue to battle through the recession. One in ten marketers have been made redundant. And four in ten received below inflation pay rises. But it is by no means all doom and gloom. Marketers in food, fast moving consumer goods, chemicals...
Top European Drinks Firms Form Lobbying Taskforce
Eleven of the European drinks industry's biggest names are to band together to form a lobbying taskforce in a last-ditch attempt to stave off an EC clampdown on their trade. The body -- already dubbed The Amsterdam Group after the location of its...
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