Marketing

Articles from August 22

ABC FIGURES: Celebrity Titles Continue Massive Growth
A seemingly insatiable obsession with celebrity gossip continues to boost the women's weekly sector. Heat recorded its third consecutive triple-digit year-on-year increase and the celebrity title leader, Now, achieved a year-on-year gain of 10%....
ABC FIGURES: Glamour Leaves Cosmo Behind in Glossy Battle
After just 16 issues, Glamour has been crowned queen of women's glossies, ending Cosmopolitan's 30-year reign. A 19.2% rise in the first six months of 2002 gives it a 50,000-copy lead over Cosmo, which gained 1.5%. The two magazines have been engaged...
ABC FIGURES: Lads' Mags Stem Decline
After a disastrous 12% slide in the last ABC period, lads' mags steadied with a 1.2% fall in this period. Market leader FHM, down 18.5% in the previous period, saw its UK newsstand sales fall slightly but managed an overall 1.8% gain this period...
ABC FIGURES: Listings Titles Still Sensitive to Price
Budget-price TV listings titles continue to profit at the expense of their higher-priced sister titles, cannibalising publishers' margins. This is illustrated by the 14.7% year-on-year rise for H Bauer's TV Choice, priced 40p, which is matched by...
ADWATCH: Sprite Aims to Move Away from 'Cliche' of Soft Drink Ads - Sprite Continues to Play on Its 'Obey Your Thirst' Theme with Humorous Ads That Target Teens
Coca-Cola is trying to build a distinct personality and positioning for its Sprite brand, in its first UK-produced campaign. The 'local' strategy positions Sprite as a teen brand, with ads featuring a goblin-like creature, created by Jim Henson's animators,...
ANALYSIS: Cheap Flights or Decent Service? - Low-Cost Airlines Have Had Their Honeymoon and People Are Beginning to Notice the Service. How Will Budget Carriers Respond? Daniel Rogers Reports
In these difficult economic times, the low-cost airline sector is a breath of fresh air. While most sectors are talking of retrenchment, the budget carriers talk only of expansion. The two biggest players easyJet and Ryanair are finalising consignments...
ANALYSIS: Finalists Line Up for Brand Design Awards - the 38 Finalists in the First Marketing Brand Design Awards Not Only Exhibited Creativity and Innovation but Also Tangible Results, Explains Jane Bainbridge
Brands as diverse as Pampers, Virgin Mobile, Range Rover and Carlsberg are among those named as finalists in the first ever Marketing Brand Design Awards. The 38 finalists in these awards have been selected from more than 200 entries across 23 categories....
BRAND HEALTH CHECK: Pringles
What will get snackers eating Pringles again? Pringles has fallen prey to its first sales drop in years, losing out to snack-and-dip combos and premium crisps. Is a revamp the answer, asks Ravi Chandiramani. Pringles smashed the conventions of snacks...
Britvic Buys Red Devil to Battle Red Bull Might
Britvic Soft Drinks has abandoned its experiment to create its own energy drink to fight back against Red Bull and bought the well-established Red Devil brand instead. Britvic will now relaunch Red Devil, still endorsed by footballer-turned actor...
CAREERS: Company CV - Barclays
Barclays Bank is a wholly-owned subsidiary of Barclays PLC, one of the UK's largest companies, and is made up of eight different business areas managed as international businesses. Personal Financial Services: Provides a range of services to personal...
EDITORIAL: ITV Owners Make a 'Virtual' out of Regulatory Chaos
When is a joint-sell not a joint-sell? When it's a 'virtual enterprise', of course. It is hard to believe that ITV executives could come up with an organisational structure any more confounding than it was this time last week. Carlton chief executive...
FIELD MARKETING LEAGUE TABLES: Evaluation Is Key to Roadshow Success - Agencies Looking to Win New Business Need to Adopt Effective Tracking Methods
The experiential element of field marketing continues to expand: this year's table shows face-to-face activity increasing by 5% and roadshows by 4%. The concept has been well established by specialists such as RPM and iD, as well as leading agencies...
FIELD MARKETING LEAGUE TABLES: Face to Face with Global Consumers - Field Marketing Agencies Are Making an Impact by Exploiting Opportunities Abroad
The ability to combine creative execution with planning has made British advertising, direct marketing and design agencies the most respected in the world, and this applies equally to field marketing. Longest established in Europe is CPM, whose...
FIELD MARKETING LEAGUE TABLES: Industry Takes Its Cue from Sectors - the Requirements of the Different Sectors Are Providing New Business Opportunities
Almost all the agencies participating in this year's league tables provided figures for the breakdown of the sectors that use field marketing. This provides a useful indication of what the industry is providing as a whole. The utilities business...
FIELD MARKETING LEAGUE TABLES: Staying on Course in a Slow Economy - Field Marketing Has Faced Budget Cuts and a Drop in Turnover, but Has Remained Stable
The combined turnover of participating field marketing agencies in 2001-02 was pounds 330m. That represents a decline of around 5% compared with an average 30% growth last year, once newcomers and absentees are excluded. No surprises there - it...
FIELD MARKETING LEAGUE TABLES: Technology Helps to Boost Field Work - Technological Advances Have Led Agencies to Develop Tools Tailored to Meet Clients' Needs
Most field marketing agencies now equip their staff with handheld computers, and enable their clients to download sales and stock reports via an internet browser. But technological capability is still a selling point, with agencies coming up with new...
MARKETING MIX: Pen Portrait - Phil Andrews, Partners Andrews Aldridge
Phil Andrews is co-founder and managing partner at Partners Andrews Aldridge. He's been in direct marketing for 17 years. His agency has twice been voted 'Agency of the Year' in its four-year history. Well this is a lively fellow. He's full of energy...
OPINION: Brands Still Need to Deliver Value to the Customer
Jonathan Miller, the newly installed chief executive of America Online (AOL) won't have much time to relax on the beach this summer. It's not just the investigation into his company's accounting practices and a deteriorating share price. It's the...
OPINION: Financial Implications of Brand Consolidation Must Be Weighed
The financial community has always had an interest in anything that is undervalued, ostensibly because there is no faster way to make money than by buying an undervalued entity and then selling it on at its true value. The 1980s was the decade of...
OPINION: If People Are Having Weird Ideas There Must Be New Jobs Around
It is that time of year when people unexpectedly say strange things. Former paragons of virtue noted for their discretion and even-handedness suddenly start speaking in tongues and even having controversial ideas, for goodness sake. The first...
OPINION: Marketing Society - A Partnership in Name Only Won't Prove a Success
At a recent Marketing Communications Consultants Association (MCCA) summit on the suitability of agency business models for current and anticipated conditions, I was interested to hear two 'client-side' marketers express the view that genuine partnerships...
PROFILE: Women's Worker - Dawn Bebe, Managing Director, Hachette Emap Magazines, Women's Media - Emap Elan
Think of the top execs of women's glossies and images of back-stabbing in Jimmy Choo shoes, and Prada handbags at dawn spring all too easily to mind. Annoyingly, Emap Elan's managing director of women's media fails to conform to type. Despite her aptly...
Publishers Hit Back at Royal Mail Pricing Plan
Magazine publishers are threatening to withdraw business from Royal Mail if the postal operator proceeds with plans to charge publishers according to the physical size of their titles. The Periodical Publishers' Association's postal committee has...
Services Helpline
Face the press Q: We will soon be launching our product and we hope there will be a reaction from the media. To make sure we maximise our opportunities we would like to train a couple of senior staff in how to deal with media interviews and getting...
TRAVEL MASTERS: Travel Companies Are Taking a Fresh Approach to Branding the Holiday Experience, and Changes in the Sector Mean Its Senior Marketers Are Facing a New Set of Challenges. Daniel Rogers Reports
The 19 million Britons taking European package holidays this summer will have noticed a rash of colourful logos and symbols springing up on planes, in airports and at their hotels. This is a result of the 'big three' European holiday companies -...
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