Marketing

Articles from October 20

Adwatch: Orange - 'Free Weekend Texts'
As the US presidential election approaches, we'll hear more from the Republicans about John Kerry 'flip-flopping' over what he really stands for. Election campaigns are about limiting your messages and sticking to them: '10 words' is a common political...
Amanda Aldridge on Retail: Minimum Wage Hikes Are Threat to Service Levels
The concept of a minimum wage is an issue on which everyone tends to have a view. Most people have at some point had a job which positioned them at the lower end of the earnings pyramid. Some people graduate through those lower-paid ranks in their...
Brand Builders: Original Travel
A passion for experience and meticulous planning have created some truly original holidays, writes Daniel Rogers. What's your idea of a long weekend away? A peaceful cottage by the sea in Suffolk, a couple of nights at a romantic hotel in Paris...
Brand Health Check: Lycos
The once-ubiquitous internet search brand's market share is diminishing, its users are spending less time on the site and its rivals are gaining in recognition. Greg Brooks reports. Ask consumers to name a well-known portal or search brand and chances...
Careers: What's It Really like Inside - MTV
MTV has a very cool image. Are all the marketers there hip 'n' trendy? It is cool, but first and foremost we're a bunch of people who are passionate about TV, music, marketing and youth culture. How many marketers are there? We have 10 European...
Coca-Cola: Always Coca-Cola?
A torrid year for the beverage giant has dented its carefully crafted brand image and eaten into its profits. Jane Simms asks whether it still has the power to win over consumers and revive sales. The Coca-Cola Company, one-time global corporate...
Editorial: Ask a Stupid Question
Pensions, binge-drinking, obesity, even personal video recorders - everything represents a crisis these days. Consumers of even the most innocuous products or services could be forgiven for thinking that simply getting out of bed in the morning is...
Helpline
Samuel Solley takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. CONFERENCE CALL Q: I've been asked to arrange a conference with an educational theme and wonder if you could suggest...
Licensing: Path to Extension
Licensing can offer a safe, effective and profitable route for established brands but it can also go badly wrong, writes Suzy Bashford. More than 80% of marketing directors believe brand extension will be the main way to innovate in the next two...
Marketing Mix: We'll Call You - TGI Friday's
We rang TGI Friday's to see if its helpline's attitude was easier to stomach than the service at one of its restaurants. Mktg I want to give TGI Friday's some feedback about a bad experience my family had there recently. TGI Friday's Have you...
Market Research: Mystery Shopping Comes out of the Shadows
Mystery shopping is about more than 'spying' on staff, say agencies looking to convince clients of the value they add. Richard Gillis reports. From mortgage advice to the efficiency of gay phone directory services, the results of mystery shopper...
Mark Ritson on Branding: Where Tesco Leads Sainsbury's Fails to Follow
It's a big week for one of Britain's biggest retail brands. On Tuesday, Sainsbury's chief executive Justin King will announce the results of his strategic review of the ailing supermarket's business. City analysts are prepared for the worst, and some...
Media Analysis: Advertisers Face Up to PVR Threat
New research shows services such as Sky+ are having a major impact on television viewing habits. Andy Fry reports. Personal Video Recorders (PVRs) present marketers with an interesting dilemma. As consumers, they can see the benefits of owning a...
News Analysis: OFT Warning Clouds Obesity Issue
The food and drink industry has been told a shift toward healthier products may fall foul of the law. Food and drink companies could be forgiven for thinking that they are damned if they do and damned if they don't in attempting to tackle obesity....
News Analysis: Pension Crisis Is Issue of Trust
With half the UK failing to plan for retirement, do pension providers need a change of approach? Forget cruises, British 20-somethings will be lucky to afford the odd trip to Brighton in their twilight years if current projections are to be believed....
Opinion: Marketing Society - This Manifesto Will Win Votes
Next year, as we face another general election, we know that we can expect a variety of manifestos, but in early 2005 one of these will be rather different. At The Marketing Society's summit on 17 November, we will be asking all the delegates to help...
Profile: Standard Bearer - Peter Vicary-Smith, Chief Executive, Which?
Despite its location in a Grade II-listed building on the Marylebone Road, in London, Peter Vicary-Smith, the new chief executive of Which?, dislikes his office. 'I could die in here and no one would know for days,' he says. Joking aside, it would...
Radiowatch: Abbey - 'Me and My Money'
The radio ads that stood out for me the most this month are for Abbey. Since its relaunch almost a year ago, when it boldly promised to 'turn banking on its head', Abbey has assaulted our senses with a host of activity in various guises. Its latest...
Raymond Snoddy on Media: BBC Must Accept Its Digital Strategy Has Failed
Before we forget, it's time for a quick round of applause for Patrick Barwise, professor of marketing and management at the London Business School. Barwise has been writing wise things about the television and advertising markets for years. He never...
Sector Insight: Yoghurt - Pots of Potential
Yoghurt sales have soared as manufacturers have capitalised on its healthy image. Jane Bainbridge reports. THE BACKGROUND Walk into a supermarket today and there is often an entire aisle dedicated to yoghurt-style products. This is because the...
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