Marketing

Articles from December 13

Alcohol Warnings Slammed by ISBA
The Incorporated Society of British Advertisers (ISBA) has attacked government proposals that alcohol advertisements should carry health warnings, as "pointless" and "unlikely to work". A plan for alcohol ads to carry warnings similar to those for...
Barclays Chief Departs to Startup Consultancy. (Direct)
Barclays has been hit by the departure of its direct marketing chief less than a year after he took up the position. Adrian Batt, who joined the retail banking giant in January, has left to set up a DM consultancy called Firmi International Marketing....
Beware Hiring a Chief Executive Who Always Gets Their Own Way: All Too Often the Chief Executive's Circle Is Chosen and Others Are Excluded. (Opinion)
Allow me, if you will, to turn again to the subject of senior appointments and why they so often go wrong. One of the pre-requisites of successful management is that it revolves around not one person but the team as a whole. Of course, there is a chief...
Can ITV1 Win the Ratings and Ad Revenue Baffle?: The Premiership's Scheduling Was a Flop, but Pop Idol Has Been a Huge Hit -- So What Can ITV1 Do to Ensure That Next Year Proves to Be a Success, Asks Poppy Brech. (ITV1)
It's been open season recently on everything ITV and the recently re-branded flagship channel ITV1 is no exception. In fact, 2001 has been an annus horribilis for ITV1 and director of channels David Liddiment. The impact of hits such as Soapstars...
Channel Pricing Deal Could Help ITV More Than Free-to-Air Boxes: The Gentlemen in the City Are Less Than Enthusiastic about the Big ITV Companies. (Opinion)
The ITV Digital problem still appears to be an enormous one for its shareholders Carlton and Granada. When combined with the advertising recession it is hardly surprising that the short-term gentlemen in the City remain less than enthusiastic about...
Comment. (Careers)
It is now common for people to work abroad. Global boundaries no longer mean as much as they used to and, within the constraints of language skills, you can work effectively anywhere. Working in another country can be a valuable way of gaining insights...
Do Ads Work for Newspapers?: As Newspapers Do Battle for a Shrinking Readership, Daniel Rogers Asks Whether Brand Advertising Boosts Circulation. (Analysis)
Britain's newspapers are searching for their souls. At least five nationals have instigated major reviews of their advertising strategy this year (see below) while the Daily Express gave up on creative agencies and took its advertising in-house. ...
Don't Lose Sight of the Ordinary Customer's View: Intelligence Is about Capturing Motivations, Intentions and Attitudes. (Opinion)
Are you making the mistake of talking only to your best, most valuable customers? That's a thought that arises from reading an interview with Clayton Christensen, in the latest edition of Strategy & Business. Christensen is the Harvard professor...
Exhibitors Make an Impact with Stands: Flexibility and Cost-Effectiveness Keep Modular Units in Demand. (Conferences and Exhibitions)
In the competitive medium of face-to-face marketing, presenting a product or service effectively is crucial. The stand's cost and ease of assembly is also important, especially if a company is exhibiting several times a year. This is when a modular...
Financial PR Deals with Times of Crisis: As an Economic Slowdown Looms Large, Financial Firms Are Relying on PR Agencies to Smooth over Troubled Times. (Public Relations)
While many still struggle to comprehend the human cost of the terrorist attacks on the US, September 11 also marked a black day for the financial markets. With billions of pounds wiped off the FTSE 100 Index overnight, London's financial PR communitywas...
Harrods Nets the Body Shop Chief for Top Post
Harrods has poached The Body Shop's marketing director, Ronny Helvey, to fill its top marketing post, with a brief including the launch of a credit card-based loyalty scheme for the world-famous department store. Helvey, who takes up the position...
Heinz Selects WCRS to Boost Baby Food Sales
Heinz has picked WCRS to handle the advertising for its baby food portfolio as it attempts to step up its assault on the baby food market. WCRS triumphed in a three-way pitch against Saatchi & Saatchi and Leith London after the food giant called...
Job Interview. (Careers)
Name Jo Buxton Job Director of business development Company Experian Age 37 How did you get into marketing? Almost by luck. I was previously in the catering sector, as cooking is my first love, but the hours and pay were pretty awful....
Leader: Time for BA to Let Consumers Know What It Stands for. (Opinion)
The world's favourite airline may be about to become something entirely different. That is, if it survives. This week, details emerged of a radical repositioning for BritishAirways, labelled by some as the biggest revolution since privatisation...
Marketers Must Avoid Pitfalls of Evolving a Brand: Brands Need to Adapt to Altered Circumstances and They Need Constant Nurturing. (Marketing Society)
It is self-evident that powerful brands are crucial to the long-term success of global companies selling FMCGs. But when product labels have become household name brands, we can easily be lulled into accepting them as a permanent and unchanging...
Pen Portrait. (Marketing Mix)
Chris Herd is managing director of Bates UK, having joined in August this year. He started his career at WCRS in 1990 as a graduate trainee and left to join Leagas Delaney in 1995, but rejoined WCRS in 1997 as group director. This writer's upper...
Playing to Win: Nigel Sibley @ Commercial Director, Gaming Division @ Rank Group. (Profile)
Nigel Sibley stands in stark contrast to the frenetic pace and gaudy glitz of London's Grosvenor Victoria casino. The soft-spoken and unassuming 39-year-old is an oasis of calm amid the chaos of twinkling lights and punters on the make. He does,...
Royal Mail Uses 'Shopaholic' Sir Elton to Push Its Service: Royal Mail's Latest Ad Aims to Dispel the Myth That It Has Been Superseded by Technology. (Adwatch)
Royal Mail has rocketed into Adwatch's top five this week with the launch of its Christmas TV ad campaign starring Sir Elton John. At number four in the chart, recalled by 69% of consumers, the campaign aims to highlight the role that the Royal...
So That Was 2001: The Marketing Industry Has Had Its Fair Share of Ups and Downs over the Past Year, but 2001 Will Always Be Remembered for the Atrocities of September 11
For Stanley Kubrick, 2001 was a Space Odyssey -- a fantasy of the future. Now, it is history. But the events of 2001 were no less dramatic, and were at times so surreal that even Hollywood could not have dreamt them up. This is a year that will...
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