Marketing

Articles from May 24

AA Warned on Tobacco Lobby
AA warned on tobacco lobby New research and a warning from a top European MP this week have called into question the Advertising Association's (AA) attempt to fight off a blanket ban on tobacco advertising and sponsorship. The research, part of the...
Advertisers Must Prepare for the Sophisticated TV Viewers of the 90s
Advertising must prepare for the sophisticated TV viewers of the 90s Television dominates our leisure time. BARB figures for 1989 show that total average viewing exceeds 25 hours a week. This stark fact, however, conceals two significant patterns....
Alberto Bounces Back
Alberto bounces back Alberto Culver is to pump a massive 12.5m pounds into advertising its haircare brands this year. The money will mainly be aimed at revitalising the Alberto VO5 shampoos and conditioners and backing a new competitor to Procter...
Britain's Biggest Brands
BRITAIN'S BIGGESST BRANDS It is Monday morning. Bleary eyed and miserable, he struggles to put on his Persil-washed clothes and thinks to himself, "I must have a cup of Nescafe". Steaming mug of coffee in hand, he dunks a bag of PG Tips into a cup...
Career Profile - Janet Magee
CAREER PROFILE -- JANET MAGEE Barclays Bank's sales and merchandising manager Janet Magee has no regrets about never having been a brand manager. "Marketing is far wider than brand management. It involves planning, monitoring and many other components,"...
Coke Comes Top of UK Brands
Coke comes top of UK brands Coca-Cola is the biggest verifiable consumber goods brand in the UK, according to a new survey published in Marketing this week. The survey measured Coke at more than 200m pounds in annual sales. The world famous soft...
Coke Shows the Right Stuff for Twin Success
Coke shows the right stuff for twin success Coke is it this week as the brand dominates both the spontaneous and prompted charts. When a brand is in both charts it usually means the advertising style and execution is sufficiently potent to be remembered,...
Coping with Cross-Cultural Recruitment
Coping with cross-cultural recruitment UK marketing departments seeking foreign graduates for their skills, or to offset the dwindling supply of UK graduates, face a bewildering array of "recruitment cultures" on the Continent. Last week, more than...
Evian Taps into TV for Healthy Image Push
Evian taps into TV for healthy image push BSN-owned Evian, the world's biggest mineral water, has launched a multi-media ad campaign which will intensify an image war pioneered in the UK by sparkling water Perrier. Despite leading the world market,...
Networking Is like Marriage. It Is Socially Necessary, but It Causes a Great Deal of Grief
Networking is like marriage. It is socially necessary, but it causes a great deal of grief "If the dons sight Devon, I'll quit the port of heaven And I'll drum them up the channel as we drummed them long ago." Sir Henry Newbolt's verse is out of...
Of Mad Cows and Men
Of mad cows and men As hysteria over mad cow disease rages, Colin Cullimore is one of the unfortunates at the sharp end. The managing director of Dewhurst, the UK's largest chain of butchers, is finding the ride more than a little rough at the moment....
Promotion Boost for Charities
Promotion boost for charities The RSPCA signalled an acceleration of the trend toward charity-linked sales promotion when it became the first charity to attend the Incentive 90 exhibition last week. Recent charity link-ups include Save the Children...
Superstadia Throws Lifeline to Hard-Pressed League Clubs
Superstadia throws lifeline to hard-pressed League clubs A new consortium is hoping to cash in on the plight of football clubs trying to fund stadium improvements. Superstadia, which will use Tottenham Hotspur manager Terry Venables as a consultant,...
The Sky's the Limit
THE SKY'S THE LIMIT Sales promoters cudgelling their minds for premiums which are both seasonal and novel have a history-sent opportunity this year in the shape of the 50th anniversay of the Battle of Britain. The RAF Benevolent Fund is leading the...
TV Ad Campaign Fails to Boost Donations for the Samaritans
TV ad campaign fails to boost donations for the Samaritans Television advertising has failed to increased donations for the charity the Samaritans, following a test marketing campaign in the Tyne Tees area. But it may be too soon to draw a gloomy prognosis...
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