Marketing

Articles from April 27

Advantages of the Versatile Voucher
Vouchers have become one of the most cost-effective and flexible incentive mediums, ranging from drinks, holidays and even ballooning. There are incentive vouchers in volume at the exhibition. With the Virgin Group recently throwing its hat in the ring,...
All Kinds of Everything
They've got whatnots and thingummies, they've got more fun-but-useful novelties than you could shake a stick at. The premiums market is always teeming with novelties and fresh forms of presentation and delivery. Incentive '95 has netted a shoal of them...
An Invitation to Innovation
Promotional merchandise suppliers are forever giving new twists to old favourites and coming up with original ideas. Incentive '95 consolidates its position this year as the UK's leading promotional merchandise exhibition. The number of exhibitors has...
Cutting the Cloth to Suit All Occasions
Promotional clothing goes far beyond the ubiquitous T-shirt, and a trend towards specially tailored garments is taking the business up-market. The ultimate item of motivational clothing at this year's show must be the made-to-measure Burberry suit....
Databases See Dawn of Glory
After more false dawns than the housing market, it is now safe to say the age of database marketing has arrived. About [pounds]300m a year is spent on marketing databases - more than on radio advertising. "That's a massive investment," says Colin Lloyd,...
Developing a Gift for Promotion
Whether it's hi-tech gadgetry or simply new versions of tried and tested favourites, the world of business gifts is experiencing a resurgence. With promotional budgets beginning to grow again after the frugality of the past few years, suppliers of business...
Doing Your Homework
An essential guide to working from home reveals the range of equipment SoHo ain't that area within our nation's capital where media types hang off the end of their G&Ts anymore. Small office/Home office isn't the name of a new breed of jolly, techno...
Grab a Piece of the Interaction
With interactive going hyperactive Jon Sayers opens Marketing's long cool look at the facts behind the hype After the hype comes reality. For marketers, interactive media is one of the most interesting, even - for the anorak tendency - exciting, new...
Healthy Competition
The Health Education Authority has begun its wooing of the private sector. The nation's health is up for sale to the highest bidder. Safe sex messages could be brought to you by Durex, anti-smoking campaigns in association with Nicorette and oral healthcare...
'It's the Consumer, Stupid!' (Consumer Satisfaction)
Consumer focus is critical for success, yet marketing departments are full of empty rhetoric about the customer being king. To win loyalty, they should be approached as human beings, not targets. If Bill Clinton had struck with "It's the economy, stupid!"...
Live TV Transforms Advertisers' Power
Imagine what it would be like if television was like local radio; if there were scores of local TV stations across the country, and instead of tens of thousands of pounds it cost an advertiser around [pounds]1000 for a typical spot. This was the vision...
Loyal Following
Loyalty schemes are popping up all over the place. Since Tesco announced its loyalty card, barely a week has gone by without details of yet another scheme hitting the marketing press. On the face of it, nothing appears more sensible than to have companies...
Mr Toy Town's Game Plan
War does terrible things to a man. Memories of pals turned into jam illuminate the night, Ghostly screaming haunts the day. For some, there's no release from bayonet and gun. Not so for one 26-year-old who awoke in 1992 from a decade of suspended animation...
Premiums with Pep
Premiums pull in the punter without posing a risk to brand image - no wonder they are so popular. Innovation, brand synergy and sheer greed. This is what fuels the growing incentives market and the business prospects of more than 400 exhibitors at Incentive...
Prospering from a Silver Spin
CD-i is shedding an entertainment mantle as businesses discover its sales potential With all the confidence - and budget - that goes with being a contender for market leadership, white-goods manufacturer Whirlpool has produced a set of 28 CD-i discs,...
Serious Games
The CD-ROM is ten years old, but is only now entering marketing departments. Ken Gofton finds out why How many candles are there on the CD-ROM birthday cake? Surprise, surprise, it's ten years since the compact disc with read-only memory was launched...
The Personal Touch
Forget the marketing hype. Buying and selling is about cold cash. But PR can give a feelgood boost to business, from Lloyds Bank to a bag of chips, by making the product feel like a friend No matter what direct-marketing experts would have us believe,...
Trainers Trip Up Hi-Tec
Consumers have hung up their trainers for the latest fashion in sports shoes, leaving Hi-Tec profits flagging. When a company loses its three top marketers in one week "by mutual agreement", the industry starts to ask questions. Hi-Tec Sports has been...
When Crisps Go Critical
For a moment, when the schoolkids ad became a scandal, it looked as though it had all gone wrong for the dreamteam alliance between superhero Gary Lineker and supersnack Walkers crisps. Until, with one PR bound, they were free. KP Foods and Golden Wonder...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.