Marketing

Articles from June 1

A Dotcom Must Create Loyalty in Order to Endure
Dotcoms should be getting their advice from the kind of agencies that Know how to change behaviour What place does media virtue play in the dotcom multiverse? In such a fast-changing environment, what rational person can make a business plan, a...
A Little Something out of the Ordinary
A memorable location can transform even the most staid event. Sharon Greaves looks at the merits of unusual venues The mantra that all marketing activity should be 'on brand' is just as relevant in the conference and exhibition sector, where a growing...
Can You Pick the Winners in Euro 2000?
Play the beautiful game and you could win the ultimate European football weekend away PLUS score tickets to some of next season's biggest clashes and get replica shirts of your favourite Euro 2000 teams Marketing has teamed up with leading football...
Capital Won't Hire Agency
Capital Radio will not hire another full-service agency to run its advertising following the termination of its relationship with Abbott Mead Vickers BBDO (Marketing, May 18). Vijay Solanki, marketing director at Capital Radio, said: "We are now...
Clarks Puts Its Best Foot Forward with New Ad Campaign
The perception of Clarks as an old-fashioned brand is being ousted by a series of new ads. Nothing feels quite so good as strutting around in a new pair of shoes--so say the new ads for Clarks shoes, which have stepped into Adwatch at number 17,...
Directwatch
Customer loyalty direct mail is rather like teenage, sex: everyone's talking about it, there's a lot of fumbling around in the dark, but in reality there's not much going on. I don't believe customer loyalty as a concept really exists. Offer someone...
Dome Sponsors Defend Performance
Claire Murphy finds some of the main backers of the Dome standing by their [pounds]12m promotional investment "Enough is enough," screamed the Daily Mail, announcing the [pounds]29m Dome rescue package. "The time has come to put it out of its misery."...
Domino's Extends Deliveries to DVDs
Pizza delivery company Domino's is to extend its e-tail delivery operations after renewing its partnership with online games company Game-play. It also confirmed that it is in final-round talks to provide delivery services for a major DVD supplier....
Emap Links Up with C4 for Youth Digital Brand
Emap Digital and Channel 4 are pooling their youth expertise by forming a joint venture company aimed at creating a market-leading multimedia youth brand. The venture, which has yet to be named, will draw on the strength of brands such as J-17,...
Faster Food
Chris Moore Marketing director Domino's Pizza Of all the entrepreneurs, paper millionaires and media moguls revelling in the birth of the digital age, it is hard to believe anyone is enjoying themselves quite as much as Chris Moore, 40, marketing...
How Can Caning Keep a Lead over Its Rivals?
Carling must replace its 'I bet he drinks[ldots]' creative agency, while fending off new rivals. Ordering a pint used to be easy. Now, rather than a quick choice of lager, bitter or light ale, there's a whole host of niche products and foreign beers...
ITV in Line for Euro 2000 [Pounds]25m Boost
ITV stands to net [pounds]25m in extra ad revenue this month on the back of Euro 2000-and that figure could rise substantially if England progresses in the competition. Advertisers such as Smirnoff, Nike, Adidas, Excite and Hyundai have already...
Job Interview
Name Nigel Marson Company Yellow Pages Job title Marketing communications controller Age 40 How did you get into marketing? I was studying design engineering, and Saatchi & Saatchi offered me a job. At 20,it was too good an offer...
RAC Repositions Brand with [Pounds]5m Service Push
The RAC is repositioning itself with a [pounds]5m campaign that aims to portray it as more than just a roadside breakdown operation. The motoring organisation has replaced traditional 'roadside' situations in its ads with more quirky brand advertising,...
Radiowatch
The government report into the potential health dangers of mobile telephony, published in early May, failed to dent the industry's dominance of the month's Radiowatch league, with Carphone Warehouse, Vodafone and Orange all appearing at the top of...
Sweet Taste of Success
Confectionery NPD is booming. The confectionery market is one of the most competitive in FMCG marketing. Major companies such as Mars, Cadbury and Nestl[acute{e}] are engaged in a grim battle for share of market: all desperate to win sweet-toothed...
Tango Gives Kinds a Say in NPD Contest
Tango challenged schoolchildren to invent their dream soft drink. There is a new can under development at Tango's manufacturing plant in Rugby and it was the idea of a schoolboy from Cumbria. According to the side of the can, "Tango 2000--The...
The Benefits of Cybermeetings
Neither time nor place can limit virtual conferencing. As companies grow increasingly international and technology leaps ahead, virtual conferences are becoming more and more popular. Virtual conferences, which recreate the look and feel of conventional...
The Keys to POWER
Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality The dictionary definition of power is straightforward. It's "the ability to do or act; vigour,...
Vw Sharan Mpv
If I was looking to buy a school bus with oomph, then based on this mailer through Barraclough Hall Woolston Gray, the Sharan would be on my list. I liked the way it was clearly targeted at fathers who, 'boys at heart', like their toys. I can imagine...
Whitbread Brands Face Cull in Interbrew Buyout
The sale of Whitbread Beer Company, the UK's third-biggest brewing company, to Interbrew of Belgium, could lead to a cull of some of its smaller brands, according to a Whitbread board director. Whitbread, whose portfolio includes Stella Artois,...
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