Marketing

Articles from July 27

Adwatch: Pizza Hut - 'Bird Table'
The current Pizza Hut ad campaign is remarkable for many things, but the most interesting among these is that it is not really about food. Sounds very modern, I hear you say, but it is not entirely unheard of. From stretchy cheese shots to Chris...
Brand Health Check: Thames Water
Rapped for its leakage record, the water supplier may find any hosepipe ban greeted with consumer scorn. Thames Water may not be on many people's lips at the moment, but with an expected hosepipe ban in the capital seemingly just days away, that...
Careers: What's It Really like Inside - the British Council
What role do you play in promoting the English language abroad? We play a major role, but it's by no means the only aspect of Britain we market. We promote the arts, culture, science and the British education system. We target consumers rather than...
Directwatch: Sunday Times Wine Club - 'Thank You Offer'
I don't know if you've watched the recent movie Sideways, but it features two friends, Miles and Jack, who decide to go on a wine tour of California on the eve of Jack's wedding. Miles, a failed writer, and Jack, a TV actor, cover each end of the wine-drinking...
Editorial: No Room for Nationalism
The news that PepsiCo has been moved to deny to France's financial authorities that it is looking to acquire Group Danone should cheer the French and their political leaders considerably, such was the national revulsion at the very idea that their...
Helen Dickinson on Retail: Time to Cut Red Tape Binding Retailers
If you had the power, what is the one thing you would change about the retail sector? That was the question posed to a trio of retail chief executives at a conference I attended recently. One of the three was from the UK. When it was his turn to...
Helpline
Ed Kemp takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. MOBILE MONEY Q. We have a successful website that has helped us to double our turnover in the past two years. Where can I find...
Marketing Mix: We'll Call You - easyJet
We tried to make a booking online, but never got confirmation. Are we cleared for take-off? Mktg: I booked two flights on your website last night, but when I clicked on 'book now', the confirmation page didn't come up, so I'm not sure whether the...
Mark Ritson on Branding: Harry Potter and the Crushed Margins
Only 10 days after its much-heralded launch, the UK is officially Pottered out. But when you are dealing with a brand as special as Harry Potter, the market dynamics remain spellbinding. Harry Potter and the Half-Blood Prince was supposed to be sold...
Media Analysis: ITV Goes for Broke
The broadcaster has lined up a swathe of star vehicles to boost ratings ahead of contract talks. Much is riding on ITV's autumn schedule - pounds 150m in potential lost revenue, to be precise. That is what ITV stands to lose next year under Contract...
News Analysis: Can Cadillac Crack the UK?
The marque has ambitious plans for these shores; what will it take to overcome resistance to US cars? Not particularly interested, impressed or even jealous when your neighbour gets a new Mercedes or BMW? You are not alone in your apathy. Over...
One to Watch: Look What We Found!
This meal pouch brand uses only ingredients from specialist producers for a truly exclusive touch. The owner of a smokehouse in the tiny Northumbrian harbour of Seahouses, a rare-sheep breeder from near the Cumbrian hamlet of Watendlath and a Northumberland...
Opinion: Comment - Tomorrow's Stakeholders Inc
They influence almost half of car and mobile phone purchases, determine 75% of what families buy, and have a combined disposable income of more than pounds 3.4bn, not to mention untold future revenues. Yet children make up an audience whom few marketers...
Pop: In-Store Incentives
With more people window-shopping online, can POP play a role in persuading consumers to keep returning to high-street stores, asks Robert Gray. The traditional retail environment is under threat. With more people researching products and, indeed,...
Profile: Delivery Man - Chris Moore Sales and Marketing Director, Domino's Pizza
As Domino's celebrates its 20th anniversary in the UK today, its fast-moving, fun ethos is as relevant as ever - and Chris Moore, its sales and marketing director, is a man who enjoys delivering on those values. Moore is proud of the fact that one...
Raymond Snoddy on Media: FT Cannot Ignore the New Kid in Town
The announcement of a new free business daily for London was made with impeccable timing - just before Pearson came out with its interim results on Monday. The idea of a London Business Daily challenging the Financial Times in its heartland has...
Retail: Fashion Statement
The clothing market is worth pounds 35m a year in the UK alone. Spurning traditional advertising, how do brands ensure they remain in demand, asks Mark Tungate. Our appearance continues to be important to us, which is why fashion is anything but...
Sector Insight: Crisps and Savoury Snacks - Crunch Time
Crisps and savoury snack brands are having to shift their focus away from kids to fight decline. THE BACKGROUND - The UK has traditionally reared a nation of snackers by offering more varieties of crisps and savoury snacks than almost any other...
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