Marketing

Articles from October 15

Andrew Walmsley on Digital: Of Course, One Is Online
Oft-maligned as antiquated, the Royal Family has a pretty respectable grip on the digital world. The good folk of Google UK are steam-cleaning the red carpet and practising their curtseys ahead of a visit by royal neighbours the Queen and the Duke...
BMW Draws 'Best Sales Value' from UK Adspend
Car manufacturers in the UK are getting widely differing levels of value from their UK adspend, according to an industry report, with an overall average of pounds 233 spent on advertising for each new car sold. A report by data analysts Billetts...
Brand Health Check: Olay
The skincare line has been hit by rivals' NPD, despite its array of sub-brands. Olay may be celebrating 50 years on store shelves, but it is a milestone marred by a downbeat performance of late. The stalwart has been one of the biggest losers...
Careers: Building Your Own Brand
As the competition for senior roles grows tougher, it is time for those marketers aiming to reach the top to practise what they preach when selling themselves to potential employers, writes Brian Oliver. Toiling at an office desk long after everyone...
Careers: What It's Really like Inside - the Sun
- How do you come up with fresh marketing ideas? We work closely with our customer insight team to understand the different segments of our audience - their buying behaviour, attitudes and desires. Our latest TV campaign reflects a shift in the...
Editor's Comment: Reassurance Can Regain Trust
It may not be a famous motto, but 'trust very few corporations' is likely to be the mantra of many consumers in the coming months. When ordinary people start moving their money from bank to bank for fear they might lose it, you can only wonder how...
Heinz UK's Douglas to Take Top Australia Role
Suzanne Douglas, chief marketing officer for Heinz UK & Ireland, is leaving to run the Australian arm of the company's business. Taking up the role in February, Douglas' departure to Australia, where she was Heinz's general manager, marketing,...
Helpline
Joe Thomas takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. SEASONAL SHELTER Q: This autumn we will attend a series of events to try to tap into potential customers for Christmas stock....
Marketing Mole: We'll Call You - Thomson Holidays
Thomson's latest ads promise free travel information to all, but would the travel operator really be able to offer advice on jabs and skip the sales patter? Thomson Hello, thanks for calling Thomson Holidays. How can I help? Mktg I'm going to...
Marketing Mole: Who Does Google Think You Are? - Niall O'Keefe, Marketing Director, PC World
- The first two results are links to profiles in Marketing and Retail Week, covering O'Keefe's recent career history and reporting on his arrival at PC World. - The third listing is a link to the Zoominfo directory, which has several Niall O'Keefes...
Mark Ritson on Branding: History Will Repeat Itself
The latest Wall Street crash echoes that of 1929, and the similarities provide some salient lessons. It was quite the Thursday on Wall Street. A weak president, under-regulated credit markets, and investor greed finally began to take their full...
Media Analysis: Bauer Late to E-Tail Party
The publisher may find it hard to profit from its discount designer fashion site. Bauer Media's decision to launch into the e-tail sector with Cocosa.com has been described as too little, too late by industry experts. The site, which launches...
News Analysis: Breaking Their Silence
Consumers are compelling firms to offer information on everything they do, writes Gemma Charles. The days of brands adopting secretive working practices could be numbered - companies that have previously hushed up what goes on behind closed doors...
News Analysis: Travel's Low Season
The beleaguered industry faces a long, hard winter, writes Alex Brownsell. It was for a good reason that this year's Association of British Travel Agents (ABTA) convention failed to live up to its reputation as a jovial industry get-together. Following...
Opinion: The Marketing Society Forum - Are the Days of Using Animated Characters in Ads Over?
Which?, the campaigning consumer information service, has called for a tightening of the rules on the use of animated characters in ads, claiming that they promote unhealthy eating in children. NO - MARK FAWCETT, CHIEF EXECUTIVE, NATIONAL SCHOOLS...
Outdoor: Outdoor Raises Its Game
Digital screens may have not yet be as ubiquitous as the six-sheet, but outdoor is proving it is fast and flexible enough to run tactical campaigns and price promotions, writes Nicola Clark. As the big four supermarkets slug it out across the pages...
Profile: Keeping It Simple
Dominic Chambers, European marketing director, LG, is pushing clear communications up the agenda. Interview by Fiona Ramsay. It may only be a week since he became European marketing director at LG Electronics, but, in the words of the Korean brand's...
Raymond Snoddy on Media: Love Thy Neighbour
Channel 4's radio U-turn reveals a need for the broadcaster and the BBC to work collaboratively. As a religious man, Channel 4 chief executive Andy Duncan will know there is more joy in Heaven over a sinner that repenteth. However, the final axing...
Recall: Adwatch 15.10.08 - Hovis
The bread brand has used cinematic values to evoke unashamed nostalgia. When it comes to the 'crunch', history has proved that it is those clients who continue to advertise boldly that will come out the strongest on the other side. Other, more timid...
Sector Insight: Whisky - Age Gap Stymies Growth
Despite their best efforts, distillers are struggling to extend whisky's appeal to younger consumers, writes Jane Bainbridge. The grey population may be growing, but the whisky industry - long associated with this age bracket - is still keen to...
Stella Shifts Ad Focus to '60S Riviera' Theme
InBev is drawing on 60s French Riviera imagery to publicise its Stella Artois 4% beer in a radical departure from the brand's long-running bucolic style. The multimillion-pound campaign will run across TV, outdoor and press under the strapline 'La...
The Week in Marketing
- Waitrose's pounds 10 mimic. Waitrose has launched a 'dine for pounds 10' offer that is almost a carbon copy of a Marks & Spencer promotion branded a 'spectacular success' by its executive chairman, Sir Stuart Rose. M&S responded with advertising...
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