Marketing

Articles from September 28

Adwatch 28.09.11: Birds Eye
Ad catches our attention by avoiding all the safe, cosy and familiar options. You might see the Birds Eye polar bear ad at the top of the Adwatch table and shrug. Him again, big deal. Everyone likes a cute character; what's new? This hammy, crowd-pleasing,...
Andrew Walmsley on Digital: A More Refined Site Strategy
Incremental changes to a site can have a much farther-reaching impact than a full-scale relaunch. Since its launch on 11 September 1963, the Porsche 911 has changed a great deal, with features such as anti-lock brakes, water cooling, galvanising...
Are You Being Paid Enough?
Exclusive data from the CIM shows that marketing sector salaries are stagnating, suggesting that brands may be using the recession to excuse low salaries and pay freezes. The culture of secrecy that surrounds the British workplace has made it extremely...
'B' Is for Business as Well as for Brands
Viewing your brand as part of the bigger business picture was a core theme of BrandMAX last week. Here, the Marketing team looks at this and some of the other big issues up for debate at the summit. When more than 200 participants gathered to take...
Brand Manager of the Week: Emma-Rose Griffiths, Head of Marketing, Firefly Tonics
- Describe yourself in three words. Organised, determined and ever so slightly bossy (is that seven?). - What would you be if you weren't a brand manager? A professional cook with my own delicatessen/cooking school. - What advice would...
Capturing the Essence of Cool
Aston Martin has held off Apple to retain top spot on this year's CoolBrands list. Nicola Clark asks what it takes to make the grade. Slightly cold, of a low temperature, slightly cold in a pleasant way, a temperature that is slightly too cold;...
Credit Defies the Crunch
The financial crisis and resultant austerity measures have slowed growth, but the creditand debit-card sector is still thriving, writes Jane Bainbridge. From the credit crunch to the nation's debt crisis, debt and credit on a national and worldwide...
Editor's Comment: MasterCard's Fight for Relevance
In these straitened times, our purses may not be bulging with cash, but they are still brimming with plastic. Debit, credit, store and loyalty cards, and goodness knows what other rectangles of consumer magic. So there is a continuing battle for...
Future 5: The Champions of Forward-Thinking
In a joint project with PR Week, Brand Republic and Octopus Group, Marketing presents the winners of Future 5 - the innovative campaigns of today that are shaping tomorrow's brand communications. If you want to glimpse the future in action, keep...
Helen Edwards on Branding: Tackling the Aftershock
Brands must keep their promises if they are to rebuild consumer trust damaged by the financial crisis. Bit of imagination required here. You are a cultural archaeologist, working some time in the distant future, sifting through the faint cultural...
Instant Gratification
Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady. The summer riots provided an unexpected boost for digital billboards Police in Birmingham and Manchester hired vans bearing giant digital screens showing CCTV...
Marketing Mole: We'll Call You - British Olympic Association
Reports of British athletes' sponsorship commitments as London 2012 fever builds has left Mole worried about the effect on their preparations for the Games. British Olympic Association Good morning, British Olympic Association. Mktg Hi, do you...
Marketing Mole: Who Does Google Think You Are? - James Watson, European Marketing Director, Stella Artois
- The first link is to Watson's LinkedIn profile. - The second is to a story regarding his appointment. - The next is to a Marketing profile. - The fourth pushes to a Stella Artois microsite. - The final result links to ideageneration.co.uk....
Marketing Promotion: The Thinkboxes Winner for July/August 2011 - Pure TV Brilliance from Weetabix
Weetabix's latest campaign takes a light-hearted approach to promote the important role the cereal can play in setting people up for a busy day - a positioning backed by a fresh design highlighting its energising credentials. A series of 30- and...
Morrisons Unveils Drive for Sub-Brands Revamp
'M Kitchen' campaign will be first step in overhaul of chain's own-label offering. Morrisons is to begin a relaunch of its entire own-label offering in the coming weeks with the unveiling of an M Kitchen range, backed by a major pre-Christmas ad...
Opinion: The Marketing Society Forum - Will Users' Dislike of Brand Interruptions Make It Hard to Monetise Social Media?
Speaking at the Royal Television Society Cambridge Convention last week, Martin Sorrell expressed doubts about the fiscal brand benefits of interrupting social interaction with a commercial message. YES - SALLY COWDRY, MARKETING AND CONSUMER DIRECTOR,...
Profile: The Point of Difference
Andy McQueen, marketing director, Nationwide, is leading a policy of focusing on the brand's reputation. Interview by Andrew McCormick. When Andy McQueen took over as marketing director of Nationwide in June, the UK's biggest building society was...
Renault
Despite a marketing revamp, the brand has been hit by a fall in new car sales, writes Alex Brownsell. For a long time, Renault's marketing was overshadowed by its former glory. When compared with its famous ads, such as 'Papa and Nicole', the French...
Tesco Finest Range Tops Own-Label Preferences
Tesco's own-label products are the most popular among consumers, ahead of those of rivals Sainsbury's, Waitrose, Asda, Marks & Spencer and Morrisons, according to a study. The research, conducted by Haygarth in partnership with specialist shopper...
The Brands at London 2012 43 Weeks to Go: London Unveils Pre-Olympics Push
London & Partners, the capital's promotional agency, this week launched a nine-month 'Limited edition London' campaign, aimed at tackling the problem of 'displacement' and attracting leisure visitors in the lead-up to the London 2012 Olympic Games....
The Week in Marketing
- Miracle-Gro makeover Miracle-Gro, the garden-care brand, is to roll out a fresh visual identity across its compost and plant food products. The design, created by Parker Williams, is intended to play on Miracle-Gro's 'values and personality',...
Veuve Clicquot
Put on the map by a widow in the early 19th century, the brand has gone from strength to strength. Barbe-Nicole Ponsardin pioneered modern Champagne in the early 19th century. She was one of few women to lead a company at the time, employing her...
We7 Targets Younger Music Fans in Relaunch
We7, the digital music service, is relaunching this week, in an attempt to broaden its appeal to a younger audience and differentiate itself from other services in the highly competitive sector. The UK rival to Spotify has undergone a major overhaul...
What It's Really like Inside: Quidco
- How does the team come up with fresh marketing ideas? We have a weekly meeting to discuss how current campaigns are running and what we have coming up. External companies contact us frequently offering products or services, which can sometimes...
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.