Marketing

Articles from March 16

Adidas Wins over Youth with Caring Sporting Celebrities
Taking a light-hearted look at 'being a better person' is working well for Adidas. The new advertisement from Adidas has jumped into Adwatch at number 20 this week, achieving 35% recall. Created by Dutch agency 180, the ad uses a tongue-in-cheek...
BA Seeks to Lift Brand above Turbulent Past
BA chief Bob Ayling's sudden exit from the troubled airline has led to renewed focus on the brand's future It is probably no coincidence that BA's ejection of its pilot last week comes in the run-up to the airline's annual results. These are expected...
Brit Pop Wakes Up to Net Revolution
The web is the new rock and roll -- and music companies are trying to figure out how best to protect themselves in an age of direct downloads. Geri Halliwell emerged from a giant pair of inflatable legs at the Brits music awards this month, and...
BT Cellnet's Corporate Boss Shifts to Top Role
BT Cellnet has named Pete Richardson as its sales and marketing director, following incumbent Kent Thexton's move to head BT's new global mobile internet business unit. Richardson, director of BT Cellnet Corporate, has been responsible for corporate...
Company Cv
UDV Company facts United Distillers & Vintners (UDV) is one of four international food and drinks businesses owned by consumer goods company, Diageo. Established in 1998 through the merger between United Distillers and International Distillers...
Data to Cut [Pounds]100m DM Waste
A major new data source will be launched next week which could save direct marketers up to [pounds]100m in wasted mailing costs. The Direct Marketing Association (DMA) is unveiling the National Suppression File (NSF), which will enable marketers...
Directwatch
Consumer direct mail advertising kicked off strongly in January 2000, with volumes and spend at record levels and signs of continued growth throughout the coming year. The number of companies mailing consumers was 3% up on last year, at 959 different...
DMT Picks Dunn to Lead New Media 'Ideas' Arm
Martin Dunn is moving from his post as chief operating officer of Associated New Media (ANM), the new media arm of Associated Newspapers, to head Front of Mind. The newly formed division within Associated's parent group, the Daily Mail & General...
Evans Hunt Scott Axes M&G in Row over Price
Evans Hunt Scott (EHS) has ended its relationship with financial services company M&G, after only a year, following a dispute over cost. EHS, which handles all of M&G's advertising and direct marketing, said it resigned the [pounds]5m account...
Firms Wage War on Traditional Training
Flip charts are giving way to more alternative forms of instruction The next time your boss suggests you go on a training course, don't presume a nice couple of days dozing off in front of a flip chart. Instead, picture yourself bivvying under the...
Franchises Can Teach Us about Customer Care
A franchisee's potential for earnings is directly related to the quality of service The customer is king' is a favourite proverb of marketers. Yet, how often do marketing executives make this enticing statement without the in-depth reflection it...
Guardian Newspapers Sponsor the Tate
Guardian Newspapers' The Guardian and The Observer have signed a one-year deal, believed to be worth [pounds]500,000, to become media sponsors of the Tate Gallery. The deal covers the Millbank Gallery, which is being redeveloped to house work by...
How Macy Gray Could Teach the Prince of Wales a Useful Lesson
Stealth marketing is spoken of as new. In fact, of course it's as old as Moses If you are a bird impersonator, you want the whole wide world to know what an utterly brilliant bird impersonator you are. If you're a marketing person, however, you...
Insider for Scottish Courage Brands
Scottish Courage, the UK's biggest brewer, has named insider John Botia as its new brands director for its leading lager brands. The move ends a five-month search for a replacement for Jerry Goldberg, who went to head sales and marketing at Center...
Job Interview
Name Kendall Gordon Company Thomson Directories Job title Marketing director What are the challenges that Thomson Directories faces in its sector? Like almost any other area of business these days, our sector faces the challenge of how best to embrace...
Lastminute Wonders
Martha Lane Fox and Brent Hoberman * Co-founders * Lastminutecom Eighteen months ago Martha Lane Fox and Brent Hoberman were a couple of bright, young, anonymous things. Today the above portrait is hanging in the National Portrait gallery in an...
Letters
Lottery spat leaves questions Claude Keith, London W9 I read with interest the views of Dianne Thompson of Camelot and Simon Burridge of the People's Lottery (Marketing, March 2), and I think they both make points that are justifiable. However,...
Littlewoods Lottery Set to Copy Camelot Draw
Pools operator Littlewoods is going head-to-head with Camelot by launching its own lottery game which uses the BBC National Lottery draw to determine winners. Littlewoods' online game, called Prizebuster, will enable players to pick three or four...
Old Brands Face a Battle for Survival in the Dotcom Age
These are difficult days for once mighty marketing giants. In the past week Bob Ayling strapped on his golden parachute and bailed out of BA, Kevin McCarten finally paid the price for Sainsbury's lacklustre marketing performance, and P&G, the world's...
Panic Strikes as Blue Chips Bow to Silicon Chips
One of the mightiest ran s in the industrial world has been discarded Last week saw what might be called a seminal shift in the corporate cosmos. The upheaval in company valuations, following the lurch toward new economy businesses, saw marketing...
Slowing Down the Speeding Shopper
Brands are having to create new ways of grabbing consumers' attention. Excite, entertain and educate, the theory goes, and there's a chance that consumers will be tempted away from their computers and the convenience of online buying and into your...
The Future Success of Regional Press Lies in Its Marketing Past
The only certainty now is that competition Will get much worse You have to have a sense of perspective when the newspaper circulation figures come out. It really is not all bad news, despite the existence of more negative figures than a congress...
When Brands and Cultures
Merging is easy. The tough part is integrating diverse cultures into a corporate brand Last year, an unprecedented [pounds]209bn was spent on hostile takeovers in Europe. But according to a recent report produced by consultants KPMG, only 17% of...
Will Viewers Interact with TV Advertising?
The next few weeks will see the launch of the UK's first national interactive television advertisement. However, only 2.6 million households -- subscribers to SkyDigital -- will be able to see the spot for Chicken Tonight's Stir It Up. Market research...
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