Marketing

Articles from March 15

BBC Nets Unilever Chief for Top Post
The BBC is poised to appoint Andy Duncan, a senior Unilever foods marketer, to replace Matthew Bannister as director of marketing and communications. Duncan, 38, has been with Unilever for more than 16 years. He is currently category director, spreads...
Can Sunday Business Recover?
Following a year of turmoil, will Sunday Business buck the market trend and build its readership, asks Harriet Marsh Last weekend, Sunday Business unveiled a new editorial package, with a view to luring back readers. Out went the four pages devoted...
Comic Touch
Amanda Horton-Mastin is going to collapse on Saturday. After partying all night, she will probably get up late and need a strong coffee to take it all in. That's if her two-and-a-half-year-old son Sam doesn't wake her up first. Sam loves the Comic...
Direct Choice / Rag
Phil And rews, Managing partner, Partners Andrews Aidridge 'Have you seen this card?' asks the headline. How could I miss it? When this distinctive, larger-than-life replica of an RAG card landed on my mat, my first thought was, 'That reminds me....
Direct Watch
Growth in non-direct mail advertising fell below inflation in January, with year-on-year spend up just 1.5%. But while DM spend by the top 20 advertisers fell during the period, and cinema and outdoor posted double-digit growth, a sharp decline in...
Don't Cut Back on Advertising Spend in Uncertain Times
What are we to make of the news that 48 of the UK's top 100 advertisers cut their expenditure in 2000? At first glance the prognosis is gloomy: last year just 29 cut their adspend and in 1998 it was a mere 17 spending less over a 12-month period. ...
Do Phones or PCs Present the Better Net Access Route?
Dan Sumption is interaction director of Hard Reality Palm claims that you can use its devices without ever meeting to look at a manual The past year has seen hype, counter-hype and strongly voiced opinions on the subject of the 'mobile internet'...
FA Targets Young Fans with '3 Lions' Cartoons
The Football Association has developed a trio of characters based on the England team's three lion motif to widen the appeal of the FA brand to younger football fans. The '3 Lions', called Roary, Mayne and Pauz, will be launched to the public at...
Here's Three Reasons Why 2001 Could Turn out to Be a Big Deal
Are the media barons so depressed they have lost their acquisitive tastes? I know it's only March, but there has been a shocking lack of big deals in the media and entertainment sector this year. Last year there was AOL-Time Warner and Vivendi-Seagram...
How Audits Ensure Retail Plans Flourish
Robert McLuhan investigates auditing role in the brand owner-retailer relationship FMCG brand owners can agree with retailers about how their products should be placed and promoted, but their plans don't always make it into the real world. Individual...
How Can Miss Selfridge Win Arcadia Approval?
Insiders are predicting that Arcadia group may axe its Miss Selfridge brand as part of an annual review. So how can the sassy teen brand prove its worth, asks Cordelia Brabbs "We've got the best young women's business in the country in Top Shop....
How We Champagne Guzzlers Rely on Our Back-Office Angels
Bailey made sure things happened while the rest of us talked crap in meetings Nobody mentions people like Jan Bailey in magazines, but they make sure things actually happen in marketing while the rest of us talk crap in meetings. Bailey trained...
Interbrew UK Hands MD Role to Marketing Boss
Interbrew UK has promoted sales and marketing director Stewart Gilliland to the post of managing director. Gilliland's move follows the departure of Miles Templeman from the brewing giant last week. Templeman, who was managing director of Whitbread...
Job Interview
Name Grant Bush by Job Marketing manager, EMELA Company BBC Worldwide Age 42 What was your motivation for joining BBC Worldwide? I was working as a marketing manager for M-Net, a pay-television channel in South Africa, when I was offered the...
Launches Gain an Edge Via FM
Field marketing gets launches to their target. With nine in ten new products failing, FMCG manufacturers must invent sophisticated ways of getting the brand and the brand message into consumers' hands. Brand owners need to convert interest from...
Lecal Q & A
Q I have been dismissed with out proper notice and I believe without good reason. Do I have a good claim for unfair dismissal? A You are dismissed unfairly if your employer dismisses you for a reason that is not permissible, or where it is for a...
Lloyds TSB Ad Attempts to Focus on Customers Values
Lloyds TSB's new campaign aims to build on the brand value of previous creatives. The latest ad from Lloyds TSB tries to make a connection between pleasant experiences and banking, as it announces its planned improvements for the coming year. Created...
Marketing HELP LINE SERVICE
Under wraps Q Can you tell me who supplies the advertisements used to cover scaffolding on building projects? A These are called 'building wraps', strips of PVC printed digitally and joined together to form a seamless drop. As well as providing...
Original Insights into Marketing's Brave New World
In 1970 Alvin Toffler wrote Future Shock and predicted that we would be living in a world of accelerating discontinuities, where the points of a compass no longer navigated us in the direction of the future. It all sounds a bit scary and frankly,...
RBS Invites Pitches for Two DM Card Accounts
The Royal Bank of Scotland has decided to review two of its direct marketing accounts for its card operations. The bank, which bought NatWest at the start of last year, is reviewing its [pound]25m Nat West card account, held by TBWA GGT, and its...
Royal Mail to Hire Brand Chief Ahead of TV Push
Gillian Wilmot, the Royal Mail's newly appointed business and consumer markets managing director, is to restructure her department and hire a branding chief to focus on building the Royal Mail brand. The changes come as the Royal Mail prepares to...
Smint's Regional PR Push
At the beginning of 2000, Smint, a sugar-free mint, decided to bolster the impact of it national TV and outdoor advertising campaign with a regional PR push. Based on an idea from Smint brand manager Alex Armstrong, the PR team bought a consignment...
Taking Control of the News Agenda
From exploiting naked flesh to employing shock tactics, PRs know how to gain media coverage for above-the-line activity, says What's worse than someone talking about you? Nobody talking about you. An old joke maybe, but in marketing circles it often...
The Weekly Analysis of UK At-Home Internet Usage Sponsored
The weekly analysis of UK at-home internet usage sponsored by Top UK corporate presence and directories/resources sites Top ten UK Corporate presnece sites, January 2001 at-home panels Site Unique visitors (000) Digital media reach...
Top 100 Advertisers
Marketing's analysis of the UK's top advertisers by spend in 2000 reveals that the leading firms ar scaling back their above-the-line budgets. Jennifer Hiscock reports The spectre of the US recession has yet to cross the Atlantic, but the signs...
Why Customers Ought to Be First for E-Tailers Too
What counts is an e-strategy that creates unique value for customers It's amazing what a bit of a rough ride does for marketing ingenuity. Take Gateway, the US PC manufacturer that has been hit hard by the latest economic downturn in the US....
Yahoo! Brand Hits Its Toughest Week
After last week's profits warning from Yahoo Louise Banbury asks how it can turn around Yahoo! sent the dotcom gloom to new depths last week, when it became the latest company to issue an earnings warning. Some industry watchers believe that...
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